如何以快速，简单，视觉的方式集思广益

即使是一个“专业”的内容创建者，也没有什么能让我爆发出寒冷的汗水，就像打开新的草稿一样，只是凝视着那个该死的闪烁的光标。如果您想避免这种恐怖的经历，则每次创建内容时都需要为一个想法做好准备，这意味着您需要大量的想法。

不幸的是，头脑风暴通常会感到松散和恐惧。你从哪里开始？您如何创建足够的想法？这些是营销人员面临的完全合理（和常见的）问题。

To help you brainstorm more ideas in a fast, easy, visual way, I'll share my favorite little hack:内容集思广益钥匙。借助此详细但易于使用的Excel电子表格，您的内容创建工作可以大大简化。您需要走的一切吗？您想写的话题。

好奇该电子表格如何可以帮助您进行内容想法的生成？继续阅读以获取有关如何使用头脑风暴钥匙的分步指南。

如何使用内容集思广益钥匙

在使用该机智工具的方法之前，请务必确保download the brainstorming spreadsheet here。全部要去吗？让我们做这个事情。:)

First up, here's a video that explains in detail how you can use the brainstorming key to determine the best structure for your content, select a medium that's best suited for your topic, and, ultimately, come up with several specific content ideas. Once you're finished watching, head down below for the written guide to using the key so you can witness just how simple it is to use.

如您所见，此工具本质上模仿了创造性思维将一个概念变成许多概念时的思维方式。要了解如何将一个主题转换为要将内容的主题转换为无数的内容想法，请在下面查看以下五个步骤。

1）提出一个初始主题，并将其放在框1中。

这是您将要集思广益的核心主题或想法。接下来的几个步骤将更狭窄地构架您的参考点，因此您可以轻松提出许多相关主题创建博客文章，指南，图形等。为了举例来说，让我们在此处使用“成型”主题作为我们想要写的内容。

2）select Beginner, Intermediate, or Advanced, based on how well-versed your readers are in the subject matter (or how well-versed you want them to be).

In Box 2, simply drag the X to the appropriate cell representing the audience for which your content is intended. It's important to set a skill level because it's much different to create an advanced guide to something than it is to walk someone through the basics of a specific topic -- distinguishing which skill level is best will help keep you focused on the goal of the piece of content you're creating.

3）选择您的内容结构。

Content structure refers to the way in which you'll organize your content. Let's say you pick "list" for your first round of ideas. This means you'll ONLY think up list-type content in your brainstorm later. In other words, you'd think of topics like "10 Proven Ways to Get in Shape This Winter" instead of "Why You Should Get in Shape This Winter."

If you find out after this process is through that a list structure may not be the ideal way in which you want to relay content, it's not a problem -- just go back to this box and select a new style for your content.

4）选择中等/格式。

The final way to narrow your thought process is by selecting the specific medium or format you want for your content. Again, this can be selected at random -- or one specific type you have in mind for your topic. You won't have to think throughallthe different types of content out there (and there's a lot). Rather, you'll think of ideas around a single medium, like a blog post, video, or podcast.

请记住，某些主题可能比其他主题更好地使用某些媒介。请记住，您要集思广益的主题真的属于博客文章。或视频。或播客。或您要集思广益的其他媒介。

5）是时候集思广益了！尽可能多地写头条，直到用完为止。

With a nice, neat visual reference (that's narrower than "think of anything"), you can begin to write out as many headlines as you can in Box 5.

正如您在上图中看到的那样，使用我选择的标准 - 基于列表的帖子，为初学者提供了有关“成型”的提示 - 我的头脑风暴使我了解了一些内容想法。

Note that I focused only on the criteria above and took tangents from that core idea of "getting in shape." When my ideas start to run out, I can simply change something in the boxes -- for instance, I could switch from a blog post to an ebook -- and brainstorm more, this time with a new focus.

因此，下次您感到灵感时，不要只是奔跑并创造一些东西 - 而是进行此练习。结果将是一长串内容的想法，可以帮助您维持生产而不会变黑，而且永远不会再因闪烁的光标而失去。

您还用哪些其他技巧和黑客来提出内容的想法？在下面发表评论！你也可以参观我们的Blog Topic Generator为了获得为您创造的一年的头条新闻 - 如果这种集思广益只是您的小巷。