21揭示2016年亚太地区内容营销的统计数据

Do you know how your content marketing efforts stack up compared to other companies in Asia, Australia and New Zealand?

To make content marketing work for your company, it’s useful to have some idea of how other businesses are succeeding.

It helps you find and修复您自己的内容策略方法的差距, content creation and content promotion, and helps you to develop a realistic view of how you should budget and plan.

To help out fellow marketers in Asia Pacific, our Australian and Singaporean teams dove into some data on the state of content marketing in APAC. Alongside SurveyMonkey, we surveyed over 700 marketers across Asia, Australia and New Zealand to see where they've been focusing their efforts, where they're挣扎，以及他们在2016年及以后剩余时间的计划。

更详细地了解这些发现，并获得当地内容营销专家的见解和技巧，download the fullAsia Pacific Content Marketing Report 2016这里.

21揭示2016年亚太地区内容营销的统计数据

1）关键统计数据揭示了2016年亚太地区内容营销状态

Marketers in Asia Pacific believe in the power of content marketing to generate ROI.

• 亚太地区的营销人员认为，内容营销对其业务产生最大的商业影响。鸣叫此统计数据

• 49% of businesses in APAC intend to increase their content marketing resources during the rest of 2016.鸣叫此统计数据

Businesses in Asia Pacific are doing content marketing, but haven’t quite cracked it yet.

• 70％的Apac企业认为他们的内容营销工作有限，基本或不一致。鸣叫此统计数据

• 2016年，有62％的Apac企业比2015年创建的内容更多。鸣叫此统计数据

• 50% of businesses in APAC are doing content marketing, but have no strategy.鸣叫此统计数据

在该地区管理内容营销的关键问题是创建优质内容和制定战略。

• 57% of APAC marketers say producing quality content is an obstacle to their success.鸣叫此统计数据

• 56% of marketers in Asia Pacific struggle with content strategy.鸣叫此统计数据

• 53% of marketers in APAC struggle to produce enough content.鸣叫此统计数据

Apac营销人员正在通过Facebook上的博客和付费促销获得成功。

• 47% of marketers in APAC have the most success with blog posts and articles.鸣叫此统计数据

• 35％的Apac营销人员将电子通讯或在线杂志评为有效的内容bob官网官方网站营销形式。鸣叫此统计数据

• 37% of marketers in APAC find Facebook advertising to be the most effective form of paid promotion.鸣叫此统计数据

Asia Pacific marketers are focused mainly on top-of-funnel when it comes to measuring the success of their content marketing.

• 69% of APAC businesses use website traffic to measure of content marketing success.鸣叫此统计数据

• 62% of APAC marketers measure their content success using social shares.鸣叫此统计数据

2) Key Statistics on the State of Content Marketing in Australia & New Zealand 2016

• 52％的澳新银行企业坚信内容营销的价值并可以衡量其投资回报率。鸣叫此统计数据

• 71% of businesses in ANZ said they are producing more content in 2016 than in 2015.鸣叫此统计数据

• 几乎四分之一的澳新银行营销人员计划增加资源以协助内容营销。bob体育苹果系统下载安装鸣叫此统计数据

• 68% of marketers in ANZ plan to increase investment in promoting their content via earned media (PR & social sharing).鸣叫此统计数据

3) Key Statistics on the State of Content Marketing in Asia 2016

• Only 40% of businesses in Asia are convinced of the value of content marketing & can measure its ROI.鸣叫此统计数据

• 62% of businesses in Asia struggle to create sufficient volumes of quality content.鸣叫此统计数据

• 51% of marketers in Asia plan to increase investment in promoting their content via earned media (PR & social sharing).鸣叫此统计数据

• 亚洲58％的营销人员努力定义最佳内容和影响者，以建立覆盖范围和支持转化。鸣叫此统计数据

是否想查看有关亚太地区内容营销状态的更多数据，以及该地区一些最佳内容营销人员的评论？在此处查看完整报告：The Asia Pacific Content Marketing Report 2016.