Today, succeeding in inbound marketing means putting content at the heart of your communications strategy.
This is no secret, of course.Content marketingis now a well-established technique and the space has become pretty competitive. So, the question is, how do you invest wisely in content marketing to improve your capabilities so that you can compete and stand out from the noise?
It's predicted that59% of B2Cmarketers and55% of B2Bmarketers are increasing their spend in content.With more and more companies developing a content marketing plan for their business, it's important to understand how you're performing against industry standards. That's why we joined forces withSmart Insightsand surveyed over 700 marketers across Europe to see how they've been aclimatising to the new age of content marketing.
The survey revealed a number of interesting trends. For example, nearly three quarters (71%) of businesses are creating more content in 2015 compared to 2014[tweet this]and only 12% feel they have an optimised content marketing strategy[tweet this].
好吧。我要喝咖啡，让图形从这里进行谈话。
(And feel free todownload the full report here.)
Please feel free to share this infographic on your own site -- just copy and paste the embed code below!
最初发布于2015年5月20日下午12:00：00，2017年2月1日更新
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