The Definition of a Long-Tail Keyword [In Under 100 Words]

Along-tail keywordis a keyword phrase that aims to capture search traffic from a specific, often 3+ word search query.

长尾关键词基于“增大化现实”技术e used to target niche demographics rather than mass audiences. The "long-tail" refers to the search demand curve -- as keyword terms become more specific and detailed, search volume becomes less competitive, but searcher intent becomes higher.

Because of that, theyprovide both short-term and long-term benefits.

Since they're very specific, they allow you to rank highly in search results for specific topics relatively quickly while still gaining ground on head terms. Plus, they tend to attract highly qualified traffic that's more likely to convert to leads and customers.