The Definition of Smarketing [In Under 100 Words]

The term "smarketing" refers toalignment between your sales and marketing teamscreated through frequent and direct communication between the two.

The goal is to have measurable goals that each team agrees to hit so there's mutual accountability. For instance, Marketing might have amutually agreed upon leads SLA (service level agreement)to hit, and Sales must agree to follow up with a certain amount of those leads.

Smarketing goals should be made together, and re-evaluated every month to identify opportunities for improvement on both teams.