电子邮件注册表格：如何增加电子邮件注册更好的表格

在2019年，有3。8 billion估计全球的电子邮件用户。通过电子邮件，全球一半的人口以及在一天中的任何时候都能吸引人们的能力，电子邮件营销仍然是建立客户群的至关重要技术。

那么，您如何吸引人们进入您的电子邮件列表？有一些重要步骤，但这一切都始于电子邮件注册web form。

The best thing about email opt-ins is that you can build a pipeline of leads to nurture and communicate with. Over time, your email list can turn into a valuable source of revenue as cold prospects get to know and trust you while you stay top of mind (or top of inbox).

但是，如果您没有获得足够的订阅者进入该管道，该怎么办？毕竟，电子邮件营销仅与列表一样好。这是我们有关如何获得更多邮件列表注册的提示。

1.监视您的指标。

Conversion rate是指在您选择加入的网站访问者中的百分比。为了计算转换率，您将转换数量与该表格的数量除以到页面或发布的流量。

如果您的表格或报价掩盖了3％的网站访问者，则该表格或报价比以0.75％的速度转换更有价值。拥有1000个网站访问者，第一款表格将比第二个访问者多22个（所有其他方面）。这就是为什么转化率优化如此重要。

2.在高流量页面上放置呼吁采取行动。

仅当看到表格时，才会发生转换为电子邮件注册表格。因此，您应该将机会放在网站访问者面前。确定您访问量的页面并列出您的表格或呼吁采取行动（CTA）在它们上以最大程度地提高可见度。

3.注意您的转化率可能不是问题。

如果您没有大量的流量，那么寻找增加流量的方法可能是一项更值得的活动。如前所述，只有在有机会转换的机会时才会发生转换。没有交通，没有机会。如果起始数为零，您将无法提高转化率，如果流量较低，则您的转化率可能不会具有统计意义。

4.使用对比颜色。

The last thing you want is for a potential subscriber to miss the opportunity to convert simply because they didn't notice it was there. You want to draw attention to your conversion elements, making them attention-grabbing and bold. One way to do this is by using contrasting colors that stand out on the page.

5. Consider placement.

突出页面位置改变时comes to increasing conversion rates on email signup forms. A form or call-to-action can go in a number of places, including:

• 页面的顶部
• 在页面的文字中
• In the sidebar
• 在页面底部
• 作为从用户动作生成的弹出窗口

You'll want to test which placements work for your conversion rates. For example, if people aren't making it to the bottom of a page or post, they may not see your call-to-action. Through testing, you'll be able to determine the placements that work best for your audience.

6.提供有价值的东西。

The majority of today's internet users know that giving up their email address may result in email solicitation or, in some cases, spam. That may not be your intention, but that doesn't erase their caution. To overcome their caution, you must incentivize them to give it up.

Promising high-value content that they want, providing social proof that your newsletter is valuable, holding giveaways or contests, and being transparent about what they can expect signing up are all ways to provide the incentive.

7.减少摩擦。

"Dollars flow where friction is low."

- 布莱恩·哈利根（Brian Halligan），2019年入站

The more friction that a visitor encounters, the less likely they'll sign up. Ultimately, you want to keep the momentum going to completion.

您可以减少摩擦的一种方法是删除表单字段并使签约的过程更快。所需表单字段的金额应与您提供的价值数量成正比。太多会导致用户反弹。取而代之的是，要求更少的前提，让您的团队收集他们的需求，因为个人已成为领导者。

8.尝试不同的报价。

如果似乎表现不佳，请不要害怕报价。也许“新闻通讯”一词无法吸引您的bob官网官方网站特定受众。用不同的东西切换出来，并监视您的指标以查看会发生什么。

9.考虑用户意图。

Your website visitors landed on a particular page for a reason. If your offer doesn't help them meet that need in some way, they may not be incentivized to convert.

这是一个说明这一点的示例：

假设您有一篇博客文章将您的产品/服务与竞争对手进行比较。访客之所以到达这里，是因为他们想看看您与行业中其他人的匹配程度如何。

但是，如果您的报价是“您应该购买[产品/服务）的原因，那么您可能会平坦。如果用户已经在比较提供商，他们已经知道他们是产品或服务的价值；他们只是在弄清楚要选择哪个提供商。

在这种情况下，适合此意图的报价，例如免费的样品或产品演示，可能会更好。

考虑您的页面和手工艺品提供的意图，与此意图相匹配。

10. Reduce the number of forms and calls to action on a page.

一种s the old saying goes, "A confused mind says no." If you present a website visitors with too many choices, you run the risk of driving them away completely. Consider presenting one offer or conversion element per page. If that's not possible, find other ways to reduce the confusion and make it clear exactly what you want the website visitor to do.

11. Use a form builder withprogressive fieldcapability.

一些形式构建器s(like HubSpot's) have the ability to remove form fields if the CRM already knows the information. For users who may be converting a second time, HubSpot may already already know some of the information, and it will remove those unnecessary forms, removing the friction for the user to type that information again. After all, dollars flow where friction is low.

12. Use pop-ups.

弹出窗口似乎可能是侵入性的，尤其是如果使用错误，但事实是它们转换了！通过使用pop-ups tool,提供一些有价值的东西,并使用特定的triggers (such as exit intent), you can create a pop-up experience that isn't annoying and generates leads.

13. Test everything.

Testing has been mentioned already in a few of the tips above, but it stands to get its own section. Improvement doesn't happen in a vacuum, and leads don't increase because of intuition. By testing hypothesis and continuing to iterate improvements, you'll learn about your audience, be mindful about your metrics, and increase email signups as a result.

潜在客户可能会出于多种原因提供他们的电子邮件地址 - 接收有关销售，博客文章通知，折扣代码或有关业务的信息的详细信息。无论哪种方式，这都使您的电子邮件注册形式是您网站上最重要的事情之一。而他们simple to create借助形式构建器，您仍然需要花一些时间并思考如何构建，格式化和嵌入表格。

Let’s go over some ways to create a sign up form that will get more leads on your email list.

Email Sign Up Form Best Practices

Whether you’re looking to reach ten people or ten million, you’ll need to create a sign up form that gets people excited to sign up.. Here are some best practices that will help you create a high-converting email sign up form

1.使价值交换清晰

您的潜在客户应该能够回答这个问题：“我有什么意思？”当他们填写您的表格时。电子邮件地址是一种有价值的商品，应该值得一提。在您的电子邮件注册表格的顶部添加简短说明，该表格描述了您的潜在客户将获得的报名并使其变得良好。例如，您应该说：“注册我们的每周新闻通讯”，而不是说“注册我们的新闻通讯并获得独家交易和优惠”。bob官网官方网站强烈的激励意味着您的网站访问者是more likely to convert。

2.使用双重选择加入

您不一定需要根据需要的更多注册质量sign-ups. You need people who actually want to receive your emails — more is not always better. Ensuring quality sign-ups means less fake leads wasting your time and less chances that you’ll end up in the SPAM folder or黑名单。

为了确保表格上的高质量注册，请考虑使用double opt-in。This is the type of email subscription that confirms your lead wants to be added to your email listtwice。The first time is when the lead enters and submits their information using yourweb form，第二次需要铅单击一个额外的CTA（通常在收件箱中），以确认其提交。双重确认意味着与您的潜在客户建立高质量的关系。

3。Keep It Simple

一种lead should be able to look at the form, enter their information, hit “submit” and carry on with their lives within a matter of seconds. Successful email sign up forms are straightforward and clear. If your form is too complex, you risk losing the interest of your website visitors.

不要贪婪，立即索要太多信息 - 如果您这样做，很有可能您会关闭人们并将其驱逐出您的网站。将您的电子邮件注册表格保留为访问者注册电子邮件的一种方式。

4.考虑地点和时间

The placement of your email sign up form on your website matters. You should think about how you want your website visitors to find your form. For example, do you want your form to pop-up on the page the second someone lands on your website? Do you want them to scroll down to the bottom of your homepage to find your form? Or do they need to land on a specific page on your site?

表单放置不是一定程度的。想一想大多数访问者降落在您网站上的位置，您的买家角色如何与您的品牌互动以及整体用户体验。

Consider questions like, “Will my target audience get frustrated with a pop-up the second they enter our site, or will they find it helpful?”

5. Send a Kickback Email After Submission

一旦有人填写您的表格，请感谢并欢迎他们。

一种kickback email是一封电子邮件，可为您的新潜在客户提供一些回报。对于电子邮件注册表格回扣电子邮件，您需要欢迎您的新潜在客户，也许会为他们提供有用内容的链接。感谢他们的兴趣，并使他们对自己的个人信息的决定感到兴奋。在这里，您也可以为您的新潜在客户提供其折扣代码，未来销售的详细信息，为什么您重视他们对业务的兴趣以及将来如何支持他们。

很棒的电子邮件通讯注册表bob官网官方网站格示例

Now that we’ve reviewed email sign up form best practices, let’s dive into some examples to provide you with some inspiration while creating your own form.

1。HubSpot的营销博客

Source：HubSpot

HubSpot的营销博客有一封电子邮件注册form带有明确的福利声明。任何网站访问者都可以查看此订阅着陆页，并了解他们在几秒钟内注册将获得什么。

通过使用separatelanding page对于此形式，HubSpot能够消除有关潜在客户注册的任何困惑。

表格上还有一个功能，需要线索确定他们是否要注册每日或每周订阅。这为铅注册提供了清晰度，并确保对HubSpot的质量订阅。

2。theskimm

Source：theskimm

When you head to theSkimm’s website, the first thing you see is their email sign up form. That’s because their entire business revolves around a subscription. theSkimm is a daily email about the top news stories around the globe, so it would only make sense for their homepage to contain their sign up form.

一种bove their email sign up, there is a short, straightforward description about how theSkimm works. They provide leads with social proof by mentioning the “millions” of other people who have subscribed to their emails. And lastly, they show a bit of personality and humor with a line beneath the form that says “Still on the fence?” and allows potential leads to read their latest newsletter as well as check out a few celebrity Tweets about how great theSkimm is.

Source：theskimm

3。一种nthropologie

Source：一种nthropologie

一种nthropologie places their email sign up form towards the bottom of their homepage after users have had a chance to look around and become familiar with the site. Their signup form has a short description about what leads can expect once they sign up . Anthropologie also respects their visitors’ time by simply asking for an email address to sign up.

4。Lulus

Source：Lulus

Lulus形式位于其主页的底部。他们的电子邮件注册表格使网站访问者感到兴奋地转换要约：注册后10％的折扣代码。表格很简单，只需要一个电子邮件地址。表单提交后，新潜在客户会收到一封回扣电子邮件，该电子邮件欢迎他们，并按照承诺为他们提供代码。

5.Quest Nutrition

Source：Quest Nutrition

Quest Nutrition的形式是在一个弹出窗口中，使背景黯淡，消除了任何干扰。该表格提供了诸如食谱，折扣和惊喜之类的激励措施，供访客注册。注册只需要一个电子邮件地址。网站访问者可以选择绕过弹出窗口并环顾网站。

Email sign up forms are a simple, efficient and effective way to obtain leads, create more conversions, and increase your overall sales. You’ll reach your audience with email sign up forms that are straightforward and embedded on a convenient location on your website.

So, take a few minutes to create your own email sign up form and get started broadening your customer base, developing relationships with your potential customers and increasing your number of leads today. From there, you can close the gap between lead and customer by doing email marketing.

编者注：该帖子最初于2018年10月发表，并已更新以进行全面性。