10 Examples of Creative Shoppable Posts on Instagram, Pinterest, and Facebook

Remember the good old days of catalog shopping? A simpler time when you could flip through pages of a glossy magazine, ogling at advertisements that captured your attention, drew you in, and immediately transformed you into an interested customer.

A lot has changed for brands since those nostalgic times. Thanks to social media and content inundation, brands are bridging the gap between browsing and buying.

我与桥梁的第一次互动发生在Instagram上。我闲着滚动饲料，跑到一个搪瓷别针的帖子上，右上角有一个购物袋。通过敲击那个包，我可以看到价格信息，而另一笔小水龙头，我正在输入我的信用卡号码。

The whole time, I was astounded at the ease of the process — in about five minutes, I was brought from engagement to conversion, all with shoppable content.

What is shoppable content, and what does it look like? Let's cover that, next.

What Is Shoppable Content?

购物内容是一种视觉贸易形式，营销人员使用可操作的购买点或产品建议使用引人注目的图像（通常以讲故事的形式制定），从而简化了从浏览到购买的转换路径。

Shoppable posts are a prime way to boost sales and round out your marketing campaign. Providing your audience with the power to shop on their favorite platforms gives them an accessible way to discover brands. It also helps out content marketers who want a new way to promote a catalog on social feeds.

从Instagram开始，让我们介绍一些可购物帖子的示例。

Instagram购物帖子

Instagram's platform is rich with shoppable features and capabilities. For instance,Instagram的发现页面has a section dedicated to finding new brands.

Instagrammers can interact with shoppable posts in a number of locations on the app: Stories, the main feed, and the Discover page, shown below:

如果您想开始发布购物内容，那么使用Instagram是一个好主意 - 尤其是如果您有一系列产品来向观众展示。81％的人使用平台浏览新产品，在Instagram上开始买家的旅程。这意味着，对于潜在客户而言，Instagram是明星球员。

To post shoppable content on Instagram, you'll need anInstagramBusiness帐户上传您的目录，设置列表并在帖子中集成可购物的选项。当您的帖子显示给用户时，他们将能够利用内容中的白点，以查看产品的快速视图：

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Additionally, users can shop in Instagram's Stories feature. Since tapping on the screen in the Story tool switches the one being played, users can swipe up to shop instead. For a more in-depth tutorial on using Instagram for business, be sure to check out this guide to usingInstagram for Business。

否则，让我们看一些示例。

The Best Examples of Instagram Shoppable Posts

1.世界市场

构架购物帖子的一种好方法是展示您的目录如何适应目标客户的生活。拿World Market,for example, a HomeGoods store. To showcase a picture frame and globe, the post shows how the items look as part of a decorative display:

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By tapping on the "View Products" button in the bottom left of the post, users can see which products on the bookcase are shoppable. They can see the price, item name, and when tapping those blurbs, they can purchase. Notice the Afterpay logo on the blurb, letting users know how they can pay.

2. Stil Classics

ETIL经典is a brand that sells organizational products, and this main feed post is a great example of how a product can be useful to audiences. Additionally, like this photo, your product doesn't have to be the focal point — as long as it's shoppable, the "View Products" button will highlight what's being sold:

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该产品尤其是在家工作的小袋，它可以优雅地与帖子相适应而无需中断。另一个超级巨星的元素是它如何在品牌的极简主义美学以及品牌颜色中运作：白色，黑色和奶油。这样的策略支持品牌知名度。

3. Glacelis

Are you using seasonality or holidays as part of your current campaign? Look at this post from art shop,Glacelis，为了灵感。作为母亲节促销活动的一部分，这张可购物的图像促进了一些送给母亲的完美礼物的物品：

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请注意，由于这篇文章中有多个物品要出售，因此购物物品以网格方式进行了特色。这是在Instagram业务中构建帖子时可以配置的设置。

4. UBTECH机器人技术

Shoppable videos are a thing, and the marketers atUBTECH Roboticsuses them to their advantage. To show off a new product in a commercial-like format, the team decided to go with a video that users can tap to shop:

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Notice how, because this post is a video, the only option to make it shoppable is to choose the "In This Video" format. Even so, videos are a super engaging way to catch a browser's attention — I can say that this video definitely stopped me while I was idly scrolling.

5.艾尔

Pronounced "Air," and being used as an acronym for All Year Round,艾尔is a clothing company offering basics, such as tee shirts and jeans. The promotion in this post is part of a throwback paparazzi photo of actor Hugh Grant:

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艾尔（Ayr）的产品是人们已经在壁橱里穿的衣服，因此这篇文章具有创造力，并展示了星星如何穿着基础知识。这种营销技术很有趣，并展示了品牌的个性，同时展示了如何像星星一样塑造衣服。

6. IPORT产品

Maybe your company sells accessories, and they look best in context. This is similar toIPort产品，出售Apple产品的案例，如本购物帖子所示：

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This post keeps the Apple-lover in mind. The ode to minimalist, sleek design is reminiscent of the Apple brand, but also supports iPort's brand. An extremely branded post like this one will stay in the mind of users, some of whom might be scrolling on their iPhone or iPad, and need a new case.

7.弗朗西斯

This adorable post is from an Arizona-based boutique,弗朗西斯。The marketers at Frances took advantage of a holiday, similar to Glacelis. To celebrate Earth Day, this post offers sustainable products available for purchase:

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The caption of this post is a wonderful display of using brand voice to sell a product. From the laid-back language and use of emojis, it can be inferred that Frances's target audience is younger. So, the wording and execution of the post is made to attract the eyes of tech-savvy audiences who are interested in sustainability.

现在，您已经看到了一些Instagram帖子示例，让我们转到另一个提供可在Pinterest的购物后工具的社交媒体平台。

Pinterest购物帖子

几乎一半的Pinterest用户访问该平台购物。因此，在Pinterest上购物的帖子是产生潜在客户和建立品牌知名度的引人入胜的方式。

与Instagram类似，Pinterest用户可以使用主页查找可购物的帖子。这将不是发现页面，而是在主页上，如下所示：Users can tap on the pin to expand it and shop the product within the pin. These are called Product Pins. When users interact with a Product Pin, they can click on it to see more information and shop by clicking on the picture in the post, or by clicking on the link in the copy of the pin's description:

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如果用户想专门搜索产品销，他们可以从主页上的下拉菜单中选择该选项，并开始从经过验证的商家中浏览。

Pinterest的经过验证的商家计划让你直接使购物品特t page. In addition to appearing on the Product Pins page, verified merchants will also be able to measure the ROI of their Product Pins (and receive a slick, shiny Verified Merchant check on their page).

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This is a free program to apply for — all you'll need are products to sell and aPinterest业务帐户。请记住，Pinterest用户利用该应用程序保存想法并找到新品牌，因此这是一个很棒的潜在客户生成平台。

Facebook Shoppable Posts

If you have a Facebook account, it's likely you've encountered shoppable posts while scrolling through your News Feed. If you interact with any ads or Sponsored content on Facebook, you've probably encountered CTA buttons such as "Install now" or "Shop now":

These can appear in carousels (Swiping through an ad to see a catalog of content), a static Ad, or in your Sponsored content sidebar.

Facebook上的可购物内容有些不同，因为它们是较大的一部分Facebook广告生态系统。因此，如果您想发布购物内容，则需要创建一个Facebook业务帐户和开展广告系列。Even though there are a few more steps involved, Facebook Shoppable posts can be a great asset to your advertising strategy.

This is because Facebook is a widely used platform, and one known for audience discovery. You can also use Facebook's广告经理to make sure your shoppable posts are being seen by the right target audience.

Shoppable posts can also appear on websites and in online publications. Let's look at how these websites are presenting their shoppable content, next.

5 Examples of Creative Shoppable Content

1.苏格兰和苏打

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传统上，LookBooks是行业内部工具。它们被用来吸引新闻界的报道，并向潜在的零售买家展示新产品。

Over the years, lookbooks have transformed into public-facing marketing assets used to convey the inspiration of a collection, and to breathe life into the products being sold.

荷兰服装零售商的营销商苏格兰和苏打水fully capture the creative inspiration behind the Spring/Summer collection in thisshoppable lookbook经验。异国情调的风景传达了产品背后的故事。一个在自然界中发现的创造性发现的故事 - 特别是热带雨林。

交互式设计元素提供了引人入胜的体验，可驱动销售并增加现场的时间 - 而内容传达了真实性和品牌的身份。

2. All Saints

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User-generated content (UGC)is arguably one of the most popular marketing tactics. It infuses personality into products by transforming them from objects into relatable lifestyles, making it an awesome asset for sales and customer engagement.

Social media has inspired us to be fascinated with the lives of others, and UGC capitalizes on this trend. By incorporating visual content from actual customers,All Saints运动成功地减轻了购买的压力，其经验类似于通过社交媒体提要进行滚动的经验。

The images act as a product endorsement from other satisfied customers, and the shoppable elements make it easier to discover the product information necessary to make a purchasing decision.

3. Net-a-Porter

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时尚爱好者和生活方式品牌爱好者一直对杂志充满爱意。没有人比营销人员更了解这一点Net-a-porter，是基于特殊内容的基础成立的杂志。

这家数字出版物和豪华电子商务零售商继续通过内部访谈，季节性趋势报告和样式编辑，类似于Lifestyle杂志传统上生产的内容，以吸引客户。

该公司的bob全站app成功建立在最大的生活方式出版物的缺陷上：购物和产品发现。Net-a-portercapitalized on this frustration by增加购物的能力directly within online content.

4. Kate Spade

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随着视频营销不可否认的兴起，允许用户直接从视频中购买产品是一个明显的进步，可以弥合观众到客户的差距。

然而,插入shoppable pro的流行duct tags in videos highlighted a critical issue: viewers of shoppable videos weren’t completing as many purchases because checking out would interrupt the viewing experience.

服装和配件标签的营销人员Kate Spade很早就意识到这一点。对于以女演员安娜·肯德里克（Anna Kendrick）为特色的假期营销活动，该品牌背后的营销人员尝试了一些新的东西。他们消除了在单击购物元素时退出视频的摩擦，将其交易为将产品列表汇编成视频末尾观看的购物车中的功能。

Instead of ruining the viewing experience for interested consumers, the brand tailored their marketing efforts and technologies to their needs.

5. Crate & Barrel

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Crate＆Barrel的博客是DIY爱好者和食品爱好者的天堂。该品牌定期与社交媒体影响者合作，以扩大其影响力。bob综合博彩下载该策略可确保他们始终提供目标受众会喜欢的质量和真实内容。

每个人都知道内容是国王。但是，许多零售商都在努力将博客读者转化为买家。Crate＆Barrel可以使网站访问者更容易通过将购物产品标签添加到具有品牌产品的图像中，从而更容易购买帖子中的物品。将购物内容与操作指南配对允许品牌leverage moments when readers have the highest intent to purchase.

缩小参与和购买之间的差距

传统的内容营销努力不再苏ffice when attracting and engaging customers. Brands and retailers must lessen the friction between content and their products.

这些品牌完善了使用购物内容吸引新受众，转换更多客户并增加发现的艺术。使用这些示例指导您进行最终的客户参与策略。