Fewer Women Than Men Asked For Raises During COVID-19, Especially in Marketing [New Research]

Asking for a raise or promotion can be scary, especially when your company is going through shifts related to world events.

在2021年初Fishbowl进行了一项调查，以阐明性别工资差距，如果不在2020年不断增长。

对近17,000名专业人士的调查显示，有63％的受访者避免在“大流行有关的变化”之后提高加薪。

当splitting the whopping number of respondents by gender, 42.4% of them were women, while just 31.79% were men.

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当diving into the industries that saw the least raise or promotion requests, marketing was at the top of the list. About54.5%of marketing professionals did not ask for a raise or promotion in the last year due to the pandemic.

While some might be shocked by this data, many aren't. After all, marketing departments have been known to get the least budget, smaller headcounts, and less overall investments.

同时，与具有相同经验的男性相比，妇女的谈判更少，申请较低的角色。在最近的一个LinkedIn post,Femme Pallette CEO Lucy Nuemanovashed more light on why women generally don't negotiate as often as men.

"Many women avoid having these conversations because they don’t want to be perceived as ungrateful, or greedy, or needy by management, and therefore many times women tend to wait to be rewarded,"Nuemanovaexplained.

If you're a woman in the marketing world -- or any industry for that matter, this data and insight from other female professionals might have you wondering, "When is it appropriate to ask for a raise or promotion?"

下面，我列出了几次人们通常要求或考虑提高或促销的次数。

当您要求加薪或晋升时

1. When the scope of your role grows or shifts.

在担任角色的早期，您的工作可能会紧密反映您申请的工作发布中列出的任务。但是，随着您在公司获得可信度和可见性，您可能还会承担更多的责任，从而大大扩展您的日常角色。bob全站app

“Many people are wearing more hats now and having to learn new skills. All of these are valid grounds for asking for a raise and should form the basis of your argument when you make your pitch," career advisor Gaurav Sharma said ina recent interview。

For example, while being asked to report on your marketing projects might be a natural progression of your role and not worthy of asking for a raise, taking on direct reports when your original role didn't involve management, or being asked to run a new, time-consuming marketing initiative for your company could signify a significant shift in your duties and work-life that merits a change in title or compensation.

2. When you spend a lot more time at work than anticipated.

As you gain more responsibilities or expectations, you might find yourself working longer hours or getting asked to do more time-consuming things -- like regular business trips. If this was not part of your initial role or was not explained to you when you accepted a role that involved these requirements, it might be worth considering a raise or promotion request.

3. When you complete a pricey course or degree that will benefit your company.

Usually, a course or certification costs time and money. But, sometimes, employers cover the cost knowing that your growing skills will benefit them in the long term. If your company doesn't compensate for education in any way, but you get an additional degree that boosts your ability to work, you should consider asking for a raise.

但是，如果您希望在获得学位或参加课程后获得加薪

“Ideally, you should ask about the raise before you get the degree to set the expectations,” said Kohut said inan interview with Bryant & Stratton College。“举行对话的最佳时间是在正常的绩效审查周期中。通过讨论您的工作表现和工作成就来开始对话。然后，说明该学位如何为您提供其他信息，以帮助您产生更多的信息。”

4.当you consistently hit all of your goals.

At some point in your role, you might find that everything comes naturally to you. You rarely run into challenges or feedback and aren't exactly sure how to level up further with the work you're already doing well. Because of this, you might start feeling bored or too complacent in your role.

当您定期粉碎目标或获得出色的绩效评论时，这是一个好兆头，您准备承担新的挑战或增加责任，并随附加薪或促销。

5. If you haven't received a wage increase in a while.

虽然您可能不想在头几个月甚至第一年就要求加薪，但重要的是跟踪您在工作而没有增加工资的时间。即使您没有大大改变自己的角色范围，如果您拥有良好的表现良好，但尚未获得工资提升，您仍然可以要求提高提高。

Even if you think your company will know to automatically give you a raise or promotion eventually, it's worth inquiring about if you haven't had a wage increase recently or ever.

在最近的一个LinkedIn post, career coach and entrepreneurJasmine Escalarawrote, "If you aren't telling your boss, supervisor, or anyone what you want, what makes you think they will give it to you?"

Escalera建议：“如果您正在寻找升级，晋升或加薪，那么您必须发言，否则它将永远不会发生。”

6.当生活成本增加时。

尽管许多公司将每年加薪或提供以估计生活成本增加的薪水，但如果您的雇主不使用此策略，请记住在您所在地区的生活成本。如果您全职工作，您总是想确保您的公司向您支付足够的费用，以负担不错的租金，食品，公用事业和其他必需品。bob全站app

Is There a Best Time to Ask for a Raise?

If you identify with one or more of the items on the list above, it might be time to start thinking about a promotion or raise. But, while you should discuss the raise you deserve with your manager eventually, there are certain times that could increase your chances of actually getting a pay increase.

Many companies manage their budgets, headcount, and raise-related budgets at specific times of the year. So, some career sites, like Indeed, suggest:

• Just before a new year当公司计划其预算和员工时。
• During the summer when some companies do bi-annual planning.
• After your company releasesgood quarterly or monthly earnings, traffic, or goal accomplishments.
• Just after a positive performance review or another major accomplishment.

Inversely, there also are poor times to ask for a raise, such as after a bad earnings report, iffy performance review, or another time where your manager or boss might not be in the best mood. As you plan to have this conversation with management, take note of times where they'll be more empathetic and responsive to your request rather than frustrated or annoyed by it.

如果您不清楚何时特别在公司要求加薪或促销，那么职业顾问托德·亨利（Todd Henry）建议注意您办公室的财务或促销“节奏”，并在您听到有关该bob全站app问题的一年中的要求时提出您的要求大多数促销。

If you're excelling in your role and feel you need a raise or promotion in the next year to stay at your company, you shouldn't let the pandemic permanently hold you back from having a transparent, but friendly discussion with your boss about the career or salary growth you'd like to achieve soon.

进行工资讨论

it's important to remember that managers expect to have a salary conversation with employees eventually. In fact,many companies separately budget annual fundsjust for raises and promotions. So, asking to meet with your boss about your salary or future shouldn't come as a major shock to them, especially if you're doing well in your role.

Additionally, if you have a好的经理，通过解释为什么您可以或无法获得工资的增加以及到达那里需要做什么，他们可能会以一种尊重，周到和透明的方式对职业增长对话做出回应。

"No matter how well-timed your ask is and how deserving you are, there are any number of reasons your manager might reject your request for a raise — and some of them might have nothing to do with you or your performance,"writes Henry。

"The best response to being turned down is: “What will it take for me to earn a pay raise?”亨利解释说。“知道期望是什么，因此，下次您问的时候，您会得到与经理的加薪门槛相符的数据。”

Ultimately, when you start the wage conversation with your manager, they'll learn you're looking for upward motion, understand your professional growth needs, and will know what they need to do to retain you as a talented employee. Similarly, if your company can't give you a promotion or raise right when you ask, you'll know why, what you need to do to get to the next level, and if your company will be the right place for attaining long-term career goals.

Want to get more tips for success in your marketing role? Download the resource below.