How To Increase Referral Traffic And Get More Leads

Most marketers have one goal in common: increasing the amount of traffic to their website. There are various tactics for accomplishing this goal including search engine optimization (SEO), pay per click advertising (PPC), blogging, social media marketing, etc. The problem is that SEO takes times, PPC is expensive, Google is becoming oversaturated with blog content, and social media has always had a problem proving ROI.

One often overlooked tactic that can potentially have the greatest impact is referral traffic. So, what is referral traffic and how can you use it to产生更多的潜在客户?

What Is Referral Traffic?

Visitors that come to your website from sites other than the major search engines are considered referral traffic. When someone clicks a link on a website or social network and is then taken to another site, tracking software, such as谷歌分析orHubSpot, counts that visitor as referral traffic. The originating website is called the “referrer” since it refers traffic from one website to the other.

Why Is Referral Traffic Important?

推荐流量对入站营销人员很重要，因为它从受信任的网站向您的网站发送潜在的访问者。反过来，这使您的内容在新朋友面前，使您的网站有机会将访客转换为潜在客户，而您的销售团队有机会将其转换为新客户。

But that’s not all! Referral traffic also has SEO benefits. When someone visits your website from another site they are usually clicking on a link or completing some type of social activity. Google and other search engines consider these links and social signals as positive ranking factors as long as they are coming from trusted websites.

Sounds pretty good, right? Well, let’s get started on getting you some juicy referral traffic so you can brag about all the hot leads you have rolling in.

7个步骤生成更多推荐流量

1) Publish Your Website To Online Directories

Submitting your website to online directories is one of the easiest ways to get referral traffic but you don’t want to publish your website to every directory out there. Instead, focus on the ones that are most relevant to your industry or generate the most traffic. Whether you’re a veterinarian in St. Louis or an assisted living facility in Daytona Beach, Moz has you covered. They offer a free resource for finding thetop directories by categoryandcity.

将网站提交到城市和行业的顶级目录后，我将专注于寻找可以产生一些严重流量的目录。您怎么知道哪些目录将实现这一目标？这就像执行Google搜索一样简单。从理论上讲，出现在搜索结果顶部的目录应产生最多的流量。例如，如果您搜索“洛杉矶的私人教练”，则有4个目录出现在搜索结果的第一页上：Yelp，Yelp，您的Trainer，IdeaFit和Thumbtack。

您不能在一夜之间使用SEO在搜索结果中传递这些目录。但是，您可以做的是在这些目录上列出您的网站，以产生优质的流量并获得一些免费的SEO果汁。毕竟，如果有人在洛杉矶寻找私人教练，并且他们通过Yelp找到您的网站，那么推荐的访问者对您来说同样有价值，就像他们直接降落在您的网站上一样。

2)Get Published On Review Websites

评论网站获得铁道部是一个伟大的来源e referral traffic. These visitors have already gone through the awareness and consideration stages of thebuyer’s journey. They’ve now reached the decision stage and are comparing vendors or products. What better time to get your product or service in front of them for consideration?

Getting listed on a review website can vary depending on whether you are a B2B or B2C company. If you perform a search for “st louis roofing company reviews” there are 3 websites that you would want to be listed on if you were a roofer: HomeAdvisor, BBB & AngiesList.

By adding your website to these 3 directories you are increasing the likelihood of your website being found during the decision phase of the buyer’s journey. If you are operating a respectable roofing company that treats customers fairly you should have no problem standing out from other roofers that have not so positive reviews.

B2B businesses will find that it is more difficult to get featured on review websites. A lot of times you have to “pay to play,” meaning you will basically have to pay to be featured towards the top of the review listings. For example, if you do a Google search for “top mobile app developers” the first search result is Clutch.co. They showcase a list of mobile app development firms with reviews but if you look closely you’ll notice that they are “sorted by sponsor.” Essentially these companies are paying to have their website and reviews featured first. It’s a slick way for Clutch to make money but also maintain it’s reputation as a respectable source for reviews.

3)Publish Guest Blog Posts

Guess what? You’re currently looking at step 3 of the 7 steps for getting more referral traffic to your website. That’s right. You’re reading a guest blog post byLeap Clixx, a HubSpot Partner Agency.Guest blog posts创建许多机会，将转介访问到您的网站上。外部链接（如本段中的两个），作者BIOS和召唤措施（如本文底部的一个）通常存在于大多数博客上。如果您可以在知名行业网站上获得一个帖子，那么您将受益于您网站的推荐流量和链接。最好将精力集中在被认为是您行业中思想领袖的网站上。由于我们是一家入站营销机构，HubSpot是我们发布来宾博客文章的理想场所。在入站营销主题方面，您能想到一个更受人尊敬的网站吗？我的意思是，HubSpot实际上创造了该术语入站营销.

Here are a couple tips to keep in mind when guest blogging:

1. 专注于与您的行业有关的网站 - 除非您谈论迷彩，否则没人想在博客上阅读有关Guns＆Ammo的秋季时尚趋势。
2. Keep the target audience in mind while writing - Most blogs have strict guidelines in place for guest bloggers.
3. 写小故事nt under your own name - After all, you don’t want someone else getting credit for your work.
4. Link to influencers - They will notice and might even help promote your guest blog post, which in return will increase the referral traffic it generates.

4)Leverage Social Media

According to社交媒体的考官, a whopping 89% of marketers indicated that social media generated more exposure for their business. Additionally, 75% found their website traffic increased as a result of their social media efforts. Facebook, Twitter, LinkedIn, YouTube, Google+, Instagram, and Pinterest were the top 7 social media platforms used by marketers. Being active on social media isn’t just trendy anymore; it’s a tactic most marketers are using to get more traffic, leads, and sales.

Everytime you tweet, share, like, or pin a piece of content you are creating an opportunity to drive referral traffic to your website. Plus, you’re increasing the likelihood of your content showing up at the top of Google. 58% of marketers using social media reported improved search rankings. Like I said before, referral traffic not only brings more potential customers to your website, it also helps with SEO.

5)Comment On Blogs

很多问题是博客评论帮助SEO吗?” It not only can help with SEO but it can also generate more referral traffic for your website. According to尼尔·帕特尔, his 240+ comments on blogs have generated close to 4,000 visitors to his website. Commenting on blogs will definitely increase your referral traffic; just make sure you’re not filling the interwebs with more spam. Here are a couple tips for the newbie blog commenters out there:

1. Make sure your comments are valuable - No one likes a complainer or bragger. If your comments are negative or promotional in nature just keep them to yourself.
2. 专注于允许评论中链接的博客 - 请记住，您正在尝试获得更多的流量。为了做到这一点，您需要添加到网站的链接
3. If you aren't first, you’re last. - Just like search engines, if your link is at the top of the comments list you’re more likely to generate more clicks and traffic.

6）Be Active On Industry Forums

Online forums are a great source of potential leads and customers but are often overlooked as a marketing tactic for generating traffic. Similar to blog comments, you should focus your efforts on forums in your niche and always be trying to add value without sounding too promotional. I’ve outlined a couple steps and tips below for getting the most out of forum marketing:

1. Make sure the forum is active - Don’t waste your time on a forum that hasn’t had a new post for a month.
2. Register using your brand name - You want to make sure people associate your comments with a memorable brand name.
3. Create a signature with a call-to-action link - This is how you’re going to drive traffic to your website.
4. 是时候参加了 - 您需要参与您拥有最专业知识的论坛领域。
5. Use real life examples - Don’t just offer your advice. No one likes a know-it-all. Try to provide value using your personal experiences.
6. 分享您的资源 - 启动bob体育苹果系统下载安装一个新线程，并使用您认为可以使小组受益的资源链接。如果您为特定内容感到自豪，那么其他人也可能会喜欢它。

7）Publish Infographics

当要求为其业务选择最重要的内容形式时，37% of marketers picked visuals. The reason is pretty simple. Humans have attention spans shorter than goldfish and it’s easier for the brain to consume an image than a bunch of text. Plus you’ve probably noticed that an image of a cute puppy gets liked and shared more than a 100+ page industry report.

信息图表的伟大之处是它们可以帮助人们使用简单的视觉效果理解复杂的数据。目的是将您的信息图共享，喜欢和固定在社交网络上，并将其嵌入其文章中（就像我上面完成的那样），从而创建了指向您网站的链接。

除了您自己的网站外，还有几个网站可以发布信息图。我的最爱之一是Pinterest。毕竟，Pinterestis responsible for around 5% of all referral traffic to websites, second only to Facebook. Pinterest gives you the option to link your infographic to your website and makes it easy for it be shared on other’s boards.

下一步

Once you start receiving additional referral traffic, you’ll want to make sure your website is ready for these new visitors. In this FREE eBook “Turn Your Website Into A Lead Generation Machine，”我们介绍一些最佳实践，以确保您的网站设置为您的业务转换为访问者。立即单击上面的链接或下面的横幅上下载它。