影响者营销在2022年会是什么样？

Have you ever purchased something because a well-known person you admire used the product or service?

我对此感到内gui-实际上，我最近为自己买了一个新的沃特基，因为专业的滑水运动员和微型影响者惠特尼·麦克林托克（Whitney McClintock）在Instagram上分享了一个视频of herself using the ski.

我在市场上进行了新的滑雪，并跟随惠特尼一段时间了。我想，由于她使用了这种特殊的滑雪，所以我也应该 - 如果惠特尼推广它，为什么我不喜欢它呢？

You might be thinking, "克里斯汀（Kristen）有点值得怀疑的逻辑。" Maybe.

But, did Whitney’s post get me to buy the ski? Oh, yeah. (And Idolove my new ski for those of you wondering.)

这只是一个例子的策略used by businesses across virtually every industry called影响者营销。

这些渠道的示例包括社交媒体，博客，专栏，数字和印刷广告以及电视。如今，影响者营销在企业中越来越受欢迎，因为传统广告变得效率降低了in attracting leads and customers.

Influencer marketing works because it uses tactics like word-of-mouth marketing and social proof, which are now critical aspects of any successful marketing strategy.

Customers trust their peers, friends, and people they admire more than the companies selling the products and services they buy and use.

在我们深入研究不同类型的影响者之前，让我们回顾一下品牌影响者和品牌大使之间的区别，因为他们经常感到困惑。

品牌影响者与品牌大使

A品牌影响力指的是在特定利基市场中经常与之互动的人。因此，他们有权影响他们的购买决策。

品牌影响者的主要类型是：

• 微型影响者
• Celebrity influencers
• 博客影响者
• 社交媒体影响者
• 关键意见领导者。

For example, social media influencer@carlosdharrisjrrecently partnered withECCO Shoesto promote its product. Harris tags the brand in his posts to increase the brand’s awareness and encourage them to learn more about them.

Image Source

A品牌代言人另一方面，企业聘请了合同工作以帮助他们实现特定目标：提高品牌知名度，提高转化率和销售。

A brand ambassador’s contract is typically long-term, anywhere from several months to years. During that time, they represent the brand and the lifestyle associated with it and have deep knowledge about the business’s products or services. They don’t necessarily need to be an influencer before becoming an ambassador.

For example,Quest Nutrition’s brand ambassador program要求所有感兴趣的人申请其计划。Quest Gook Gook for构成他们品牌的个人，是其产品的积极发言人，创建社交媒体帖子以推广其产品，并过着追求生活方式。

Anyone who fits their criteria can apply and has the potential of being accepted. Applicants aren’t required to have a highly successful YouTube account, thousands of followers on Instagram, or a popular blog to become a brand ambassador.

Image Source

In this article, we’re going to focus on品牌影响者。

但是，在我们深入研究各种类型的品牌影响者之前，让我们看一下证明与影响者合作的一些重要统计数据可以有效地帮助您实现营销目标。

2021影响者营销统计

有影响力的营销是一项投资 - 为了使其正确，您必须花时间确保您找到合适的影响者来促进吸引目标受众的内容。

You also have to spend money and/ or resources to reward the influencer, run various campaigns with the influencer, and more depending on your specific marketing goals.

以下是一些统计数据，可以帮助您了解土地的境地。

• In 2021, roughly 58% of marketers said influencer marketing was the most effective marketing trend, ahead of SEO, experiential marketing, and short-form video content. (HubSpot Blog Research)
• 80% of marketers说有影响力的营销是有效的，有89％的人说它的效果也（如果不是更好）比其他营销渠道。
• In 2022, 86% of marketers plan to continue investing the same amount or increase their investment in influencer marketing. (HubSpot Blog Research)
• Instagram is the most popular platform for influencer marketing. However, Facebook is considered the most effective social platform for influencer campaigns. (HubSpot Blog Research)
• 营销人员的71％say the quality of customers and traffic from influencer marketing is better than other sources.
• 2022年，有71％的营销人员计划增加对Clubhouse有影响力的市场营销的投资。（Hubspot博客研究）
• Snapchat和Twitch是影响者营销的表现最低的渠道之一。结果，它们是营销人员计划在2022年撤离的前两个平台。（Hubspot博客研究）
• The biggest challenge marketers face with influencer marketing is measuring the ROI of the campaign. Cost is the second biggest hurdle marketers face.
• Of all age groups,Zers Gen Trust影响者最大。

1.Micro-Influencer

微型影响者 - 喜欢惠特尼- 有成千上万或数万人相对谦虚。他们为受众创建相关内容，并通过社交媒体平台，博客，其他书面出版物，网站和论坛与他们进行交流。

Due to the size of their following and the type of content they create, they typically have high engagement rates. Having a smaller audience allows micro-influencers to bond with the people who follow them more regularly (as compared to a celebrity with millions of fans) via their channel.

This makes them appealing to work with for businesses looking to develop personal relationships among their target audience.

如何与微型影响者一起工作

Micro-influencers可以建立在一个品种of channels. So, once you've chosen the micro-influencer to partner with, you can have them write a post about your service, share an online review, or post a picture on Instagram with one of your products. Due to the manageable size of their base of followers, they’ll be able to engage with your target audience on the content they share about your products and brand.

这样，他们可以回答受众成员对您的产品的任何问题，与您的产品交流他们的经验，并在必要时将受众成员引向您的网站或客户支持团队。

微型影响者示例

Sisters Hermon and Heroda are fashion micro-influencers with roughly 89K followers on Instagram.

除了与追随者分享时尚外观和技巧外，他们还成为残疾人的拥护者，并且经常分享聋人的样子。

Image Source

In their ad, the duo shared a video in which they illustrate how being deaf can be considered a barrier in society and how that can make you feel powerless.

They then introduce the brand,莫尔顿·布朗, and how its latest fragrance makes them feel "audacious, intense, and passionate." In the caption, they continue to share how the brand’s collection resonated with them because of their life experiences.

这是一个很好的例子，说明了影响者如何有效地将自己的个人故事与品牌的产品联系起来，从而使消息传递变得更加强大。

2. Celebrity Influencer

名人有影响力的人是著名人物，通常在数百万人中 - 在许多行业中广为人知。他们被广泛认可，因此有可能在影响您的目标受众方面非常成功。

Even if your target audience doesn’t overlap with all of your celebrity influencer’s fans, having them promote and/ or use your product or service is a powerful form of social proof. Since celebrities are so well known, they’re effective at reaching multiple audiences across various channels.

How to Work With a Celebrity Influencer

由于名人是如此众所周知，因此有很多与他们合作的方法。您可以专注于社交媒体，印刷或在线广告，电视广告，博客或其他书面出版物。

You can ask the celebrity to:

1. Post a picture or video promoting your products.
2. Share the benefits of using your products.
3. 向听众提供优惠券和折扣代码。

Celebrity Influencer Example

在最近的Instagram帖子中，超模Winnie Harlow分享了一篇文章，她在其中摇摆了Fendi，并写了一份简短的副本，上面写着：“成功的第一个秘密是相信自己。”

Image Source

芬迪的使命是将梦想变为现实。哈洛（Harlow）因出现而与小时候欺凌的斗争一直很发声。但是，这并没有阻止她追求成为超模的梦想。

She serves as a symbol of perseverance and confidence, which is in great alignment with the brand. As a brand, you want to make sure that the influencers you work with align not only with the audience you want to reach but also with your values.

3.博客影响者

博客影响者是为其既定的博客写作，并拥有成千上万或数百万订户和读者的人。他们的影响力和影响力使他们与其他博客作者区分开来（这意味着他们不仅为自己写作或一小部分人写作）。

How to Work With a Blog Influencer

要与博客影响者合作，您可以为他们的博客写一篇来宾帖子，要求在其中一篇文章中提及，或者赞助有关您的产品或服务之一的帖子。如果您赞助了影响者博客上的帖子，则还可以提供产品的图像供其分享。

Blog Influencer Example

A popular lifestyle blog influencer is Hannah Bronfman ofHBFIT。

Bronfman writes about health, beauty, fitness, and creating a life that makes you happy and feels good. Between her blog subscribers,社交媒体关注,ads, the book she wrote, and the app she created，汉娜（Hannah）拥有数百万的听众和粉丝，他们跟上了她的生活。

她的博客具有各种产品，健身房和水疗评论。她与之合作Face Gym, a local facial studio, on a sponsored blog postabout their services and facial treatments.

Image Source

Bronfman included information about the unique studio, facial experience, why her audience members would love the services Face Gym offers, as well as a coupon code for their first visit.

还有一些关于Face Gym的图片以及他们在Bronfman的博客文章中提供的服务，以使观众对工作室在服务和氛围方面的期望有了更好的了解。

4. Social Media Influencer

社交媒体影响者在Instagram，YouTube，Facebook或Twitter等社交平台上得到了很好的认识，其次是成千上万甚至数百万的人。

社交媒体影响者share content about a wide range of topics such as health, workouts, cars, diet, outdoor activities, travel, fashion, art, beauty, and interior design.

How to Work With a Social Media Influencer

Once you find a social media influencer with an established image that works for your brand, posts content you feel complements your products or services, and has followers who are also members of your target audience, you can determine what type of content you’re going to have them promote.

If the influencer is on Instagram, you may have them post a picture with your product and tag your social account. If they’re on Facebook, you can ask them to share a live video of them opening your product and if they’re on Twitter, you can have them write a brief statement about your product and pair it with a picture of them holding it.

在YouTube上，您可能会有影响者分享使用您的产品的视频，同时解释他们喜欢它的原因。

在任何社交媒体平台上，您还可以让有影响力的人与您的产品进行竞赛或赠品，或共享优惠券代码。

社交媒体影响者示例

Tabitha Brown is an actor and vegan influencer who gained popularity on TikTok and Instagram through her buoyant personality. Her 3.9M followers on Instagram consist of health-conscious individuals who enjoy learning about Brown’s vegan recipes, lifestyle, and life advice.

Recently, Brown partnered with plant-based meal company奥罗并在Twitter上发布了她将其中一种产品倒入玻璃杯中的图像。

Image Source

The post directs the audience to the website where they can learn more about the brand and discover their line of products.

由于布朗在植物性的素食主义者社区中是如此强大的人物，因此她是该品牌的出色合作伙伴。她甚至有一个强大的非素食追随者社区，他们只是喜欢自己的个性和满足。这使Orro有可能达到多个角色。

5. Key Opinion Leader

关键意见领导者（KOLS）是特定领域中专业主题的高级专家。例如，KOL可能专门从事化妆应用，古生活方式或Bikram瑜伽。

如果您的企业希望吸引非常专业的领域的受众成员，那么KOL是一个不错的选择 - 由于他们对某个主题的专业知识，KOL是其行业中值得信赖的贡献者，并且有很多人也投资于这些人的行业。主题。

How to Work With a KOL

KOLS，例如Micro和名人影响者，都存在于许多渠道上，例如社交媒体，博客，其他书面出版物（例如学术期刊）和广告。因此，您的业务有很多选择，可以选择与KOL合作。

You might have them review one of your products on YouTube, mention you in their column, write a blog post about your brand, share a post about your product on Instagram, or pose with your product for a print or digital advertisement.

KOL示例

坎迪·约翰逊（Kandee Johnson）是一个化妆影响者3.9 subscribers on YouTube和overInstagram上的180万关注者。

她是化妆师专业人士 - 她在化妆应用方面的专家知识使她成为化妆和化妆品行业的关键人物领导者。坎迪（Kandee）在YouTube和Instagram上分享了数千个化妆教程，化妆技巧和技巧以及产品评论。

Image Source

She has shared赞助内容的BoxyCharm- 一项订阅服务，每月为客户提供一盒几盒新的美容产品 - 在她的数百万追随者和粉丝中推广他们的服务以及她最喜欢的产品。

Image Source

BoxyCharm’s target audience includes lovers of beauty products, cosmetics, and makeup which works with Kandee’s huge base of followers. They had Kandee share a post with one of their boxes, describe which products inside she was most excited about, and tag them in her post.

现在，我们已经涵盖了您的企业可以使用的不同类型的影响者，让我们回顾一下如何找到这些影响者，以便他们可以开始帮助您达到目标受众。

How to Find Influencers

Identifying the right influencer to work with might seem like a daunting task — so, we’ve put together this list of ways you can use to find the right person to help you improve your brand awareness and reach.

谷歌搜索

进行有影响力的搜索的最直接方法是在Google（或任何搜索引擎）的帮助下。请记住，有影响力的人已经在您的领域创建内容并吸引目标受众。因此，Google搜索与行业相关的术语和关键字将在这些领域浮出水面。

Review articles related to various topics in your field, conduct individual searches for people you’ve heard of or know are already high impact contributors, and scan industry-specific sites and web pages for influencers.

Social Media

您还可以在各种社交媒体平台上搜索影响者。无论您是否要寻求社交媒体影响者，大多数影响者都可能拥有某种社交媒体的存在 - 他们的个人资料是了解更多有关它们的好方法。

关于社交，搜索关键字和短语，特定用户，主题标签以及在特定帖子上标记的受众成员（品牌和社交用户可能已经标记了您可以在帖子中工作的影响者）。

Don’t forget to look in the comments sections of high-traffic posts related to your industry or type of work as influencers may have posted comments and interacted with members of your target audience there. You can even get some ideas from influencer posts on your competitor’s accounts.

Referrals

Use your current network (professional and personal) to obtain referrals. Look for KOLs on LinkedIn and ask your team if they’ve recently followed any micro-influencers on social who regularly post content that’s compatible with your brand and image.

如果您过去与任何影响者合作，请问他们是否愿意与您的业务联系起来other他们也认识的影响者。

博客

阅读博客是找到影响者的另一种好方法，即博客作者及其资源。扫描博客中提到的人。也许博客作者正在审查他们的作品，提到了他们的报价，或者要求他们为作品做出贡献。

Additionally, themed publications (business, art, beauty, or fashion) often do expert round-ups where they feature dozens of influencers. You can research the individual further to determine if they’re a good fit for your business.

有影响力的软件bob电竞官方下载

Due to the rising popularity of influencer marketing, various technologies and software have emerged to help businesses identify influencers and measure their success.

Two of the most popular options include BuzzStream and BuzzSumo.

• BuzzStream允许用户研究影响者。作为用户，您还可以构建个人资料，审查有影响力的互动，通过参与指标衡量其成功并审查其联系历史记录。
• BuzzSumoallows you to identify key influencers that are popular among your target audience. It also allows you to analyze which types of content perform best for influencers and review the content of your competitors.

人才机构和代理商

如果您想雇用特定的名人影响者，那么您不太可能会向他们发送直接电子邮件或给他们打电话（尽管这很酷）。取而代之的是，您可能必须经过人才代理商或与代理商合作，以确定名人是否愿意与您的品牌合作以及以什么价格合作。

让我们深入了解如何为您的业务创建有影响力的营销策略。该策略将使您能够与影响者管理关系的各个方面。它还可以确保他们成功地帮助您实现竞选目标。

1.确定您的竞选目标。

第一步是为您的影响者营销策略创建目标 - 这些将有助于您衡量广告系列的成功。根据智能目标考虑您的目标。

When working to develop influencer marketing SMART goals, there are three factors to keep in mind: reach, relevance, and resonance. These will help you focus your goals on the different aspects of influencer marketing.

Use a free template to determine your SMART goals.

• 抵达是通过影响者将内容传递给目标受众的能力 - 它可以帮助您提高品牌和产品知名度。例如，Instagram上有多少人actuallyseeing the content an influencer is posting about your product?

• 关联由于影响者的工作，观众与您的品牌，产品或服务的联系水平 - 它将帮助您增强品牌忠诚度。例如，如果您的听众看到他们喜欢并欣赏您的产品的名人，他们也可能会开始与它有着牢固的联系。
• Resonanceis the ability to drive audience members to a specific action because of an influencer’s content — it’s all about impact and memorability. Resonance helps you increase your follower count, drive traffic to your site, and boost conversions. For example, if your audience reads a blog post written by an influencer about your product, they may click on the link in the blog post that directs them to your website so they can buy it.

2.定义您的竞选观众。

无论您使用哪种类型的影响者，您的目标受众都将保持不变。不同的影响者可能有不同的方式与您的受众建立联系，但是您的企业的整体营销目标和买家角色不会改变。

Before moving forward with your influencer marketing strategy, work with your marketing team to develop and learn about your buyer personas.

这将帮助您识别cust的具体类型omer you’re going after and, therefore, help you determine what type of influencer and content will appeal most to them to ensure your target audience is aligned with that of the influencer.

了解如何为您的业务建立买家角色。

3. Set your budget and choose your influencer type.

Based on our review of the five major types of influencers, you should be able to determine which type will work best for your business’s goals and target audience. From there, you can start building a budget.

For example, if you’re a startup with a low budget, you might choose to work with a micro-influencer. If you’re a mid-sized company with more resources, you might choose to bring on a celebrity influencer or work with a KOL who’s highly regarded in their industry.

HubSpot博客研究发现，营销人员通常为Nano，Micro-Influencer和宏观影响者支付501至10k美元的费用，其中大多数是Mega Intecters保留的预算为10k+预算。

According to the survey, roughly 90% of marketers have a budget specifically for influencer marketing, with 45% allocating between $100K to $500K.

4.选择您的影响者并审查他们的工作。

Once you’ve determined the type of influencer you want to work with, it’s time to identify the right influencer for your company.

根据HubSpot Blog Research的一项2021年的调查，内容和参与质量是营销人员在考虑社交媒体上的影响者时的主要两个因素。令人惊讶的是，追随者的数量在榜单上排名第五，与公司价值观和品牌相符。bob全站app

但是，这与最近的数据相符，表明品牌对影响者的追随者的规模较少，因为它们给其他元素提供了更大的重视。

When considering someone for a campaign, ask yourself (and the influencer) the following questions:

• Does this influencer and their lifestyle fit my brand image?
• 他们与我的任何竞争对手吗?
• 这个影响者的当前受众是谁？
• 我的目标受众在平台/频道上是否主要由该影响者使用？
• 与这个影响者合作对我的预算有意义吗？
• Has this influencer actually used any of my products or services before? Are they a customer?
• Does this person have a personality I want to work with?
• What will this influencer expect from me?

5.为您的影响者开发您的广告系列消息传递。

选择有影响力的人后，是时候将它们插入广告系列了。与您的营销团队合作以开发您的广告系列消息，并确定影响者应（也不应该）发布的内容。

Be sure to share your brand guidelines — including details about your brand voice, tag lines, and language to avoid — with your influencer so they can remain on-brand with their content. Remember, whether an influencer posts about your product or service one time or 100 times, they're still representing your brand and business. Ensure they have the tools to do so accurately.

在此阶段，您还应该确定您的影响者是否将自己创建广告系列的内容，或者您​​是否将提供内容供他们发布。

Lastly, be sure to discuss how they’re going to help you boost traffic with their content and which target metrics you can expect per post or piece of content.

6.与您的影响者最终确定竞选期望。

最后，除了对您的任何期望外，还要查看您对他们的所有期望。请记住，您选择的影响者可能已经与其他品牌合作了 - 这意味着，他们可能已经有了自己的业务方式已经制定了自己的流程。

Additionally, their expectations are going to differ depending on the type of influencer they are. For example, a micro-influencer is going to have different expectations for the way you communicate with them versus a celebrity. A micro-influencer may speak directly with you whereas a celebrity may have an agent communicate on their behalf.

Lastly, you’ll want to ensure these expectations are written, agreed upon, and signed by both you and the influencer — you can organize all of this information through an影响者合同。这将帮助您避免任何问题和差异。

为了帮助获得球的滚动，以下是一些期望审查的例子：

• 如何支付或奖励该影响者（金钱，赃物，折扣，优惠券代码等）
• How long you’ll be working together
• 您和影响者将如何相互交流
• 您的特定业务审查所需的任何其他合同条款

6.支付您的影响者。

影响者无法免费工作。

You’ll need to discuss compensation early on so you can both be on the same page about what the work will entail if you decide to move forward.

If you're a small company with little to no influencer budget, there are still ways to collaborate with influencers. You can offer:

• Swag (such as clothing, accessories, or product samples)
• Free products and/or services
• Access to discount codes and coupons

7. Measure your campaign results.

Lastly, youmust衡量您的影响者营销策略结果。这就是您将在影响者的帮助下确定吸引观众的成功水平。

根据2021 Hubspot博客研究调查的数据，在衡量影响者运动的影响时，收入是营销人员最重要的指标。

首先，请参考您设定的智能目标（以及有影响力的营销指标），以帮助您确定是否实现了目标。

以下是您在衡量影响者营销策略成功时需要关注哪些指标的更多详细信息：

• 订婚：Keep an eye on all engagement involving content shared by the influencer about your brand and products.订婚includes various interactions such as Likes, shares, Comments, Retweets, Mentions, Direct Messages, and Reposts on channels like social media, blogs, and forums.
• 抵达:Determine your reach, or how many people are actually seeing the content your influencer is sharing about your brand, by looking at your overall number of views.
• Resonance:Learn about the level of resonance — or the actions that were completed — by your audience members after they consume and/ or interact with the influencer's content involving your brand.
• Brand Awareness:当您的影响者的观众开始共享与您的品牌相关的内容时，衡量您的品牌知名度。有定量的（例如直接的交通和社交参与）以及定性的（例如社交听力和意识调查）来衡量您的品牌知名度。
• 点击：查看影响者分享有关您品牌的内容的点击次数，无论是指向您网站的直接链接，CTA，社交媒体赠品还是注册表格。
• 转换：Calculate your conversions (the number of leads who become customers) as a result of your influencer marketing strategy. You can calculate conversions on your website or through URLs (such as discount/ checkout codes found on the influencer’s social media account or blog) by dividing your conversions by your overall number of visitors.
• 投资回报率（ROI）：Calculate the return on your influencer marketing investment by dividing the return (or benefit) by the cost of the influencer marketing investment.
• Follower Count:随着时间的推移，跟踪您的社交媒体关注者或博客订户的增加和减少，以查看影响者是否正在帮助您增加追随者和/或订户的数量。

In terms of measuring the success of the influencer’s work, BuzzStream and BuzzSumo both have analytics tools built into the software to help you measure the success of the influencer’s work. These types of software are especially helpful in allowing you to determine ROI from your influencer marketing strategy, which is known to be与影响者合作时最困难的指标for businesses.

谷歌分析如果您想跟踪针对您网站的总体流量以及转换的潜在客户数量，那就太好了。该软件可bob电竞官方下载深入了解与影响者和您的访客有关的获取，行为和转换。

For example, if you ask the influencer to conduct a giveaway or contest, look at the number of people who participated. Say you give the influencer a discount code for audience members to use at checkout, see how many people used it to make a purchase.

If you provide the influencer with specific URLs with tags to specific posts or landing pages, you can also track their performance by looking at the number of leads directed to those pages.

Now, onto measuring influencer marketing success on social media.HubSpot的社交工具can help you pull specific engagement-related data, like reach and interactions, from various platforms. Additionally, the respective social platforms you’re using may have analytics tools built-in as well, such asTwitter分析和Instagram洞察力。

您是否还需要一些灵感来为您的影响者营销策略吗？让我们看一下大公司实施的三种成功策略。

影响者营销Examples

There are many successful influencer marketing campaigns your business can look to for guidance when trying to think of ways to reach your target audience. Here are a few examples:

1.沪元dro Flask and Andrea Hannemann, Social Media Influencer

Andrea Hannemann, more commonly known as@earthyandy，是位于夏威夷的社交媒体影响者。

Her account, which has over one million followers, depicts her life — she’s a vegan, earth-conscious, and outdoorsy mom and wife.

她对清洁饮食和烹饪以及植物性食品和产品具有亲和力。安德里亚（Andrea）定期发布有关她的生活方式和饮食（她的孩子和丈夫参与其中）的精美图片和视频，并在她的帖子上获得了数十万次互动。

Andrea was featured in avideo sponsored by Hydro Flask, which she posted on her Instagram page, showing the ways in which the reusable, insulated, and functional water bottle fits into her life. The post was also a giveaway and received close to 400,000 likes and over 40,000 comments.

Image Source

沪元dro Flask was able to identify a social media influencer who’s lifestyle and content fit their branding and image and conduct a highly successful giveaway. The post increased their brand awareness among Andrea’s one million followers.

它还帮助将流量从安德里亚（Andrea）的页面移至Hydro Blask Instagram页面，因为她的帖子包括几个链接，将观众直接带到那里，以了解有关公司的更多信息。bob全站app

2. Nespresso and George Clooney, Celebrity Influencer

Nespresso teamed up with George Clooney, a globally-recognized celebrity, and brought him on as a celebrity influencer for theirCup Abovecampaign. Nespresso was able to identify the actor as someone who’s known by the general public and fits their sophisticated, elegant, and high-end image.

Nespresso now has print ads, digital ads, social media posts, and television commercials starring George.

3. American Express and Leo Chan, Social Media Influencer

Leo Chan is a popular fashion blogger with over 100K followers on Instagram. over one million subscribers. He also has a popular lifestyle blog, called Levitate Style.

Image Source

作为与American Expresbob综合博彩下载s的付费合作伙伴关系的一部分，Chan在Instagram上发布了概述，以概述拥有Amex卡的好处，同时将其放在自己的日常冒险中。

这是一个很好的例子，说明品牌如何与有影响力的人配对，这些影响者与他们试图吸引的观众相匹配。

影响者营销将如何在2022年发生变化

Innovative industries are continuously changing; influencer marketing is no different. Influencers and marketers alike are finding new ways to reach audiences and promote products.

As we move into the new year, there are five key ways that influencer marketing will be changing. Make note of these changes as you adapt your marketing strategy.

1.微型影响者will have a greater impact.

微型影响者似乎似乎是影响者营销游戏中最小的玩家，但他们却打出了最大的打击。

Recent research suggests that micro-influencers may actually produce better results than mega-influencers. That’s because as influencers become more popular, sometimes their engagement goes down.

And according to HubSpot Blog Research, brands are not looking at follower count first when considering influencers. It’s more about the quality of their content and their engagement rates.

因此，在2022年，微影响者可能会比名人更具影响力。

2.影响者活动将超出Instagram。

2021年的Hubspot博客研究调查发现，Instagram是影响者营销最受欢迎的地方。但是，令人惊讶的是，这不是带来最高ROI的平台。

Turns out, that’s actually Facebook.

This doesn’t mean that Instagram is fading into the background anytime soon. However, it seems more brands are expanding beyond Instagram and considering how other channels can support their marketing efforts.

In 2022, keep an eye out for influencer marketing on YouTube, Tik Tok, Snapchat, and Pinterest, especially if your audience leans more toward Generation Z.

3. Employees and customers will become influencers.

We've talked about the power of marketing through your customers, but have you considered how powerful your customers could be as influencers? Customers are people who already know about, like, and own your product; this makes for an easy transition from customer advocacy to customer influence.

您的员工也是如此 - 那些花了时间和创造力来发展您的业务的人也是如此。仅此因素就能为您的员工提供真正的信誉。

由于已经参与您的产品或服务开发的人，员工可以是自然的拥护者。在2022年，我们可能会看到这两个政党是品牌影响者的兴起。

4. Businesses will invest in long-term relationships, not one-off campaigns.

You've read about it in this guide — it can be tough and expensive to identify and connect with the right influencer. In the past, brands usually hired influencers for one-time campaigns. As we move into 2022, however, we'll likely see brands building long-term relationships instead.

Not only does this effort save time, energy, and money for marketers, but it also allows the influencer to build trust with and make a greater impact on a brand's audience.

Long-term relationships with influencers also increase credibility for whatever product or service the influencer is marketing.

Kickstart Your Influencer Marketing Strategy

Influencer marketing has become increasingly popular for brands to invest in. With the rise of word-of-mouth marketing and social proof, it’s a great way to connect with audience members, enhance brand awareness, and boost conversions. By identifying the type of influencer best suited for your business and developing an influencer marketing strategy, you’ll improve your reach among potential customers.

So, begin developing your business’s plans for incorporating influencers in your marketing tactics today so they can help you build new and lasting relationships with your target audience.

编者注：该帖子最初于2019年5月发表，并已更新以进行全面性。