10 Ways to Improve Your Email Engagement

我们都知道今天的普通电子邮件收件箱有多洪。而且，尽管电子邮件营销仍然是营销工具箱中最有效的工具之一，但每天都有数百万封电子邮件通过未忽视，未打开和未读。

So, how can you avoid such a sad fate for your emails? And, what can you do to increase email engagement and get those coveted clicks on your CTA buttons?

请继续阅读十个操作，以增加您的电子邮件参与度，并保存您的电子邮件，从而无法进入垃圾文件夹。

10 Ways to Improve Email Engagement

1.始终发送欢迎电子邮件。

您发送给客户的第一封电子邮件通常是欢迎电子邮件。这average open rate对于受欢迎的电子邮件来说，这是50％，这使其比常规新闻通讯更有效。bob官网官方网站

如果我们牢记76％of people expect a welcome email immediately after subscribing to your list, it's clear that this email is an important one, so be sure to make the most of it.

真的很好的电子邮件分享了一系列欢迎电子邮件（以及您可以想到的其他类别），以激发您的策略，包括来自Postable的绝佳示例。它提供了折扣代码订户正在等待的，包括一个漂亮的图形，并使事情变得非常简单。

2.优化主题行。

47％的电子邮件收件人仅根据主题行打开电子邮件。因此，是的，正确的主题行是至关重要的。

但是，是什么使主题成为一条好的主题呢？

成功的最好方法是利用自然的人类倾向，例如：

• Curiosity
• fomo（害怕错过）
• Humor

这是典型的FOMO主题行，其中GetResponse对听众来说清楚地表明，他们有可能在40％的折扣中错过40％的折扣。

3.不要忽略预档案文本。

读取者在收件箱中查看您的电子邮件时，预开头文本或预览文本是遵循电子邮件主题行的文本片段。它显示在主题行和发件人名称旁边。

这se examples from beauty marketplace, Cult Beauty, offer a preview of the brands and discounts it offers to encourage clicks:

该片段是有价值的房地产，甚至可以使您的电子邮件的性能做出或破坏您的电子邮件。研究表明，使用预览文本的品牌有效地提高了开放率30％。

4. Prioritize your CTAs.

您编写和设计CTA或采取行动的方式对电子邮件参与和点击率有重大影响。由于读者习惯于提示这样做并这样做，因此创造力对于避免被过滤至关重要。

实验everything from copy and design to placement and frequency to discover what kind of CTAs and buttons yield the best results with your particular target audience.

电子邮件营销软件的此消息，bob电竞官方下载Emma,keeps it short and sweet with a CTA that spurs the reader’s curiosity with the clever and straightforward copy "See how."

5. Write casual, fun copy.

当你说话时写。没有人欣赏大量，笨拙的术语文字。让阅读电子邮件变得轻松，有趣和有益。而且，要超出您希望读者采取哪些下一步的步骤。

Use active, positive language and keep sentences short and concise. And, if appropriate, use humor; people like to smile.

Thisemail copy from Uber具有创造力，品牌和重点：

6.利用您的交易电子邮件。

在欢迎电子邮件之后，交易电子邮件有最高的开放率在所有电子邮件营销消息中。但是，它们很少包含更多的信息，而不是实际交易。这意味着您的机会。

By giving your transactional emails some extra love and attention, you will wow your customers in a way that many companies miss out on.

7.进行A/B测试。

If you’re sending emails, you should be doing A/B testing. You can test every element of your emails, from subject lines and preview tests to copy, images, design, and CTAs.

这more you test, the better you will get to know your target audience. And the better you know your audience, the more you will be able to engage them with your emails.

8. Make sure your email is mobile responsive.

Most people open emails on their mobile device. This means that if your emails aren’t mobile responsive, a large portion of them will be going to waste.

Always make sure that your design has as good or better UX on mobile as on desktop.

9.为每个收件人个性化您的电子邮件。

顾客get frustrated with brands that fail to create personalized experiences. This is why tailoring your email marketing to the recipient is crucial.

没有个性化风险的电子邮件弊大于利。在一项营销研究中，82％的营销专家witnessed a substantial increase in opening rates when they leveraged the power of personalization.

Eventbritesends these personalized emails with reports on how successful is users' events have been during the past year. This type of personalized content can also be a great way to encourage social sharing and engagement within a team, multiplying the effect of your emails.

10.细分您的电子邮件营销。

对您的电子邮件列表进行细分，使您能够在购买者旅程中正确的时间向正确的买家角色传达正确的消息。那就是至关重要的用于增加转换。

To send segmented emails that are more likely to convert, firstintegrate your email and marketing software with your CRM和其他客户数据来源。

This gives you a 360-degree view of your contacts everywhere, including your email marketing platform. It's then easier than ever to send highly personalized emails based on your contacts' groups, memberships, and other properties.

Better Data Means Better Email Engagement

Email communication is one of the most effective ways that you can reach out to customers and prospects. But keeping your emailing lists up-to-date and personalizing your content can be challenging.

That’s where integration steps in:在您的应用程序堆栈中同步联系数据库，因此您始终使用完全丰富，最新和相关数据。

和你的CRM和电子邮件工具同步, you can automatically send recent subscribers and leads to your email tool. You can also sync extra data for better segmentation of your marketing and nurturing campaigns — plus easily personalized outreach in every email.

同时，您可以将合格的潜在客户（MQL）合并回CRM，并使用更新的数据进行销售，而无需覆盖现有数据。