如何检测和消除关键字蚕食

Keywords are king when it comes to engaging users and increasing your search engine ranking.

因此，搜索引擎优化（SEO）已成为一家价值数百万美元的业务，拥有许多专家，提供有关如何最好地提高搜索引擎结果页面（SERP）并索取令人垂涎的第一名的建议。

Most actionable SEO advice boils down to a few solid suggestions: Do your market research so you know which keywords are relevant to your target audience, and create content that's timely and relevant.

不会使SEO回合很频繁的东西是keyword cannibalization。尽管这个听起来令人不愉快的问题不会陷入您的网站，但它可能导致您的页面和帖子的排名低于他们的排名，并且（如果没有选中）可能会损害您网站的整体声誉。

这是您需要了解的有关查找，评估和消除关键字蚕食的知识。

SEO中的关键词是什么？

当您的网站上的两个或多个页面最终争夺相同的关键字时，关键字蚕食会发生。

Let's say your company sells roof shingles. Your blog content will likely include posts about how to extend shingle life through proper care and maintenance — with the right combination of authority and actionable insight, this kind of content can attract the attention of your target audience and lead them to purchase shingles from your site when their home requires repair or replacement.

To ensure you're capturing the right audience, you do a keyword search and find that “roof shingle prices” ranks extremely high. You then create multiple pages that all leverage this keyword — one piece might deal with the most costly shingle types, another with less-expensive options, and a third with the costs of potential repairs if shingles are damaged.

问题？通过为每个页面使用相同的关键字，you're essentially stealing search engine rankings from yourself.

Here's why: From the perspective of search engines each of these pages is its own separate entity with its own authority and page ranking, meaning your pages are fighting for SEO attention.

更重要的是，这些相似但不同的页面将使您的点击率（CTR）划分为多个链接，进而降低每个页面的值。结果，这三页可能排名第六，第七和第八页，而单页可以排名第二，甚至排名第一。

How to Detect Keyword Cannibalization

The simplest way to detect keyword cannibalization is to create a spreadsheet containing the keyword(s) for any content you create.

在制作新帖子之前，请检查电子表格，看看您是否已经使用了相同的关键字。如果是这样，请考虑调整您的内容以专注于另一个关键字，或确保您创建的内容与以前的帖子有很大不同。

您还可以通过快速在线搜索最相关的关键字来检查关键字蚕食。如果您从网站上看到多个页面，以相同的关键字在SERP中互相列出，那么您会有蚕食问题。

此外,关键字同型装配检查器工具can help ensure you're not missing potential overlap — better to know ASAP and modify your content before it gets pushed down the search rankings by more targeted posts from your competitors.

How to Eliminate Keyword Cannibalization

So what happens if you discover keyword cannibalization on your site?

First, take a look at the content on each page. Wherever possible, combine the information from both pages into a single post to boost search rankings and increase authority.

In the case of our shingle company, for example, it's worth combining the “most costly” and “least expensive” shingle pages into a single post that targets the “roof shingle prices” keyword. If there are particular aspects of low-cost or high-priced shingles that could help customers make their decision, create new posts with new keywords, and link to them in the original post.

在其他情况下，您可能会发现您网站上的较旧帖子由于有针对性的关键字使用而仍在高度排名，但与您公司的产品线或服务产品不再相关。bob全站app在这里，最好将来自旧帖子的任何有用数据集成到较新的内容中，然后删除原始数据，从而允许搜索引擎对您最相关的帖子进行排名。

Worth noting? As with anything in SEO, there are exceptions to the keyword cannibalization rule.

For example, if you have two posts with the same keyword that are both highly ranked and their ranking position isn't fluctuating, there's no need to combine them.

但是，如果竞争对手的页面开始排名更高，或者您排名最高的页面停止提供持续的点击率，这可能表明需要采取行动。

Keyword Cannibalization Checker Tools

While keeping a spreadsheet of page URLs, metadata, and keyword use can help reduce the risk of unintentional cannibalization, this becomes prohibitively complex as sites scale up.

考虑一个销售多种类型的冬衣的电子商务网站 - 每件夹克的产品页面，每种夹克类型的类别页面以及围绕夹克护理，存储和维修的博客文章，关键字可以重叠和SERP遭受痛苦。

关键字Cansibalization Checker工具可以帮助简化此过程，并降低缺少潜在关键字问题的风险。一些流行的选项包括：

1。Keylogs关键字蚕食检查器

The Keylogs Cannibalization Checker offers a free trial — simply log in with a Google account that's connected to your website(s) and the Checker does the rest.

You'll get results about any pages on your site that are competing for the same ranked keyword along with strategies to resolve the issue. Worth noting? The free tier of this tool only tracks three keywords across one site. Paid plans are required for multiple sites and unlimited keyword tracking.

2。Semrush位置跟踪工具

SEMrush is a popular SEO tracking and monitoring toolset. With a paid plan, site owners have access to a Cannibalization report within the SEMrush Position Tracking Tool, which provides a cannibalization score for the keywords entered.

100％分数意味着未检测到蚕食 - 较低的分数表明潜在问题，并将指定受影响的关键字和食人页面。

3。Google搜索控制台

Using the performance report section of Google Search Console lets you view the queries that have earned your site impressions and clicks from Google searches.

Drill down into these queries with the “pages” tab to see a list of URLs that rank for specific keywords and queries — if you see more than one URL from your site listed for the same keyword, you may have a cannibalization issue.

4.SEOScout Cannibalization Checker

Seoscout的Cansibalization Checker提供了管理关键字电子表格的替代方案。只需创建一个为期7天的免费试用的帐户，输入您的网站域，该工具将创建一个报告，详细说明任何重复的关键字排名，从而使您可以快速追踪和消除食人族内容。

5.Moz Keyword Explorer

Moz关键字Explorer允许您找到排名的关键words, determine page ranking positions, and make decisions about which pages to keep and which ones need to be reworked or eliminated. Moz also makes it easy to download CSV spreadsheet files which can then be analyzed offline for duplicate keyword listings.

Staying Aware of Keyword Cannibalization

对于站点所有者和管理员，食人关键字内容是有问题的 - 同一关键字的多个URL排名会对页面权限产生负面影响，挫败潜在客户并减少SERP。

Solve for keyword cannibalization by finding duplicate keyword use, then combining or deleting content as needed to ensure your most relevant content earns the highest SERP placement with popular search engines.