在扩展链接构建工作时，不要妥协质量

You've launched your business and, with it, your website. Now you want to start driving more traffic to your site and建立您的品牌显着性。

You've likely heard of that popular and mystical tool — search engine optimization (SEO). And I'm willing to bet you've discovered that having good links to your site is one of the top three factors that will increase your page rank on search results.

因此，现在您只需要在那里获得一堆反向链接，对吗？足够容易。

取决于您的行业，足够的链接范围以满足或打the competition can be challenging, especially if you work for a small or medium-sized business (SMB).

也许你的竞争对手是行业巨头far more financial resources and personnel than you. Perhaps their size isn't the issue, but they have found ways to generate a prodigious amount of links every month. So you may be tempted to generate as many links as you can, no matter where or how.

But wait. It turns out that并非所有链接都是平等创建的。专注于链接数量而不是链接质量可能会伤害您的帮助。因此，您需要学习如何大规模创建高质量的反向链接。

以下是建立指向您网站高质量链接的投资组合的一些技巧，这些链接将提高您的业务知名度。

如何创建值得反向链接的高质量内容

There's an old saying that "Content is king", and it remains as true today as when it was first uttered by比尔·盖茨（Bill Gates）。

但是，就像您的反向链接一样，内容必须具有高质量才能有所作为。这意味着您的网站必须具有相关，权威和引人入胜的内容使它值得反向链接。

您的内容越好，您就会越可能生成有机链接，而不必创建自己的反向链接。

对于既没有时间也没有内部构建有用内容的中小型企业，就有一个具有成本效益的解决方案：自由内容作家。当然，自由作家确实有成本。确实，您可以期望每小时支付多达45美元对于经验丰富，优质的内容创建者或更多。但是，经验丰富的自由职业者是一项不错的投资，因为他们非常有效，而且您通常可以快速获得有用的内容。

1. Create Relevant Content

When creating content, think about its probable lifespan. Content about an issue that will fade from your audience's consciousness quickly will have limited effect on your backlinking strategy. So, you should take into account how long your content will remain relevant to your prospective audience.

您可以轻松更新内容以反映更改，而不是简单地让内容过期吗？更新内容可以增强您的专业知识，并且是创建新内容的一种简单方法，而却很少添加精力。

作为基本规则，您应该经常查看您的内容为了确保其保持相关或有价值，并修复或更换断开的链接。

2. Become an Authority on a Business-relevant Topic

人们喜欢引用专家，这是一个简单的事实。权威，精心制作的内容sets you up as an expert在你的领域。其他作家将创建与您的内容的更多有机链接，您甚至可能会获得将报价插入不同作品的机会，从而使您有更多的机会建立反向链接。

Building relationships also helps build your expertise. Working with reporters or industry organizations can reinforce your status, and when the time comes that they need a source to cite, they can call you.

Never underestimate connections within your own company, as these relationships help you extend your reputation. They also keep you informed about company activities that may serve as unexpected linking opportunities.

Protect your reputation and the effectiveness of your backlinking strategy by monitoring who links to your content. Links from less reputable sites or, worse yet, from spam sites will hurt all of your efforts.

3.在您的内容中使用视觉效果或视频

The attention span of the average internet useris relatively short并一直变短。因此，您的内容需要吸引他们的注意力。这意味着使用视觉挂钩来吸引读者的眼睛并分解长页文本的单调。

图像，信息图表和视频创建了与您的内容的读者参与度，从而增加了他们遵循您的反向链接提示的可能性。精心制作的图像还通过为您提供内容的摘要和概述，进一步吸引了读者。但是，请仔细选择视觉效果：例如，库存照片的影响要比与材料直接相关的唯一图像要小得多。

Because you will want the same from others who link to your content, make sure to properly attribute the sources of any images or video you use from other sources.

4. Reuse Your Content

无论您如何创建内容，都投资了资源：研究，写作，创建图形等。bob体育苹果系统下载安装通过重新利用现有内容来充分利用这些资源。bob体育苹果系统下载安装与从头开始创建全新的内容相比，修改其他用途的内容的成本较小且耗时。

有很多方法可以reuse your existing content。For example, did your research uncover data that you didn't use but could be helpful for another piece? Could you take a slightly different approach to an issue building on what you have already created? Did you produce graphics that you can post on your social media accounts?

请记住，重新利用内容并不意味着仅将同一部分倾倒在几个位置。您仍然需要创建独特的高质量内容，而不仅仅是对现有内容的逐字重复。但是，您当然可以通过利用现有的努力来提高内容创建的效率和速度。

Yes, SEO Matters

对于高尺寸质量的反向努力，more you know about SEO, the better. Most search results are never clicked, and the likelihood that a user will click through to your page if you are not in the top three search results is negligible.

但是，如果您可以设法进入前三名，那么您的几率会大大增加。最重要的结果将get clicked 30% of the time，相比之下为15％，第三名为10％。

关键字仍然是正确使用页面排名的必不可少的工具。当您通过合并经常使用的关键字来提高页面排名时，您会增加其他人创建与内容链接的可能性。

While not directly tied to scaling your linking efforts, you should ensure that you have properly secured your site. Site security is always an essential task for any business to maintain the business's reputation and client base. And because cybercriminals现在正在使用公司SEO努力bob全站appas an attack vector, as you scale up your backlinking efforts, you must remain vigilant for attempted exploits.

Building an有效的链接策略involves more than just getting as many links as you can from anywhere at any time. It requires the thought and effort necessary to create content people will see as worthy of their links. But the businesses that make the investment in high-quality content will find it pays off.