19 of the Best Landing Page Design Examples You Need to See in 2021

How do you convince your visitors to take the plunge on your website?

这re are so many elements thata top-notch landing pageneeds, and making those elements the "best" they can be often depends on what your landing page goals are.

以形式长度为例。这只是您需要优化的众多组件之一，但最佳实践会告诉您，短形式和长形式都表现良好 - 这取决于您是否要生成很多（潜在的）低质量表单或较少数量的高质量提交。

So if you're looking to提高您的着陆页游戏, it's helpful to know what goes into a great landing page and see a few examples of these nuanced elements in action.

Click one of the links below to jump to that section of the article:

• 着陆页设计示例
• Landing Page Ideas

Surprisingly, when I started doing research into landing page examples, I realized there are hardly any sites out there with modern, impressive landing page designs that are more than just a sign-up form on a homepage. So, we decided to compile a list of landing pages we love ourselves.

One big caveat here:I don't have access to the stats for these pages, so I can't tell you how well they convert visitors, leads, and customers. Still, these examples -- even those that are no longer active on the business's website -- have some of the best combinations of those nuanced landing page elements I've ever seen.

Obviously, if you feel inspired to try any of these tactics on your own site, the only way to know whether they'll work for you for sure is by testing them out for yourself.

Sign-Up Landing Pages

1。购物

像这篇文章中的许多其他登陆页面一样，Shopify的试用登录页面也很简单。例如，面向用户的标题只是几句话，并且页面依赖于简单的子弹，而不是段落来传达试验的详细信息和好处。在开始之前，您只需要填写几个字段。所有这些使您更容易到达重点：使用其工具在线销售。

2。Muzzle

登陆页面可帮助用户确定您的产品或服务是否真的值得他们宝贵的时间和精力。有什么更好，直接地传达您的价值主张的方法，而不是面对您的应用程序解决的问题？

Muzzle, a mac app that silences on-screen notifications, fully embraces thisshow don't tellmentality on their otherwise minimal landing page. Visitors to the page are greeted with a rapid-fire onslaught of embarrassing notifications in the upper left of the screen. Not only is the animation hilarious, it also manages to compellingly convey the app's usefulness without lengthly descriptions.

3。TransferWise

Transferwise允许您以不同的货币发送和接收资金，其着陆页（如下所示）将每个单独的动作分开，因此您不会因不适用您的选项而分心。

If you want to send money, the transfer form is right there on the right for you to fill out. To receive money, simply click to the middle tab, and to sign up for TransferWise using your debit card, click to the far-right tab.

此着陆页面上的每个选项卡都会根据您的注册方式产生不同的呼吁行动 - 每个选项卡中的每个标签都在充满活力的绿色框中，以突出显示三个可能的起点之后的下一步。

4.Airbnb

To help convert visitors into hosts, Airbnb offers some enticing personalization: an estimated weekly average earnings projection based on your location. You can enter additional information about your potential accommodations into the fields to get an even more customized estimation.

如果您访问已经说服的页面，则页面顶部的清晰呼吁行动使得很容易当场转换。

5.Teambit

Whimsicalisn't usually the first word that comes to mind when you think of HR software, but Teambit's illustration-heavy landing page is exactly that. A simple, one-field form is accompanied by a delightful office full of animal characters -- all of whom areverypleased with Teambit, in case you were wondering. An animal cartoon appears beside each informational section of the landing page, keeping visitors scrolling down to learn more.

Teambit的着陆页是完美的证明，您不需要拥有常规的“有趣”产品或服务来创建有趣的着陆页。

[[Click hereto see the whole landing page.]

6.Wistia

首先是Wistia的登陆页面，用于其免费Wistia帐户。马上，您会注意到创建帐户的单场形式 - 蓝色，微型背景与明亮的白色形式字段很好地形成鲜明对比。

表单字段的长度与突出的位置相结合，消除了几乎所有摩擦来创建一个帐户...但是，如果您有疑问，您可以随时滚动以阅读顶级常见问题解答的答案。通过将这两个部分与鲜明的对比分开，Wistia使您更容易专注于转换。

7.WebFlow

WebFlow, a design tool for web developers, packs a lot of information into just a GIF and three form fields. Having the entire sign-up form on a single line is a nice touch here -- not only does it make the page shorter, but filling out each box from left to right shows users how close they are to clicking the fourth blue button and getting started for free.

表格下方的动画GIF在网站上的同一框架中可见，因此用户可以查看产品的工作原理和sign up without scrolling or clicking over to a new page.

Ebook Landing Pages

8.Nauto

Nauto, a data platform for self-driving cars, helps make autonomous driving safer for companies who manage fleets of self-driving vehicles. Naturally, its customers would need all kinds of information to sell them on this platform. Nauto has it, packaged into a super-simple ebook whose landing page gives you both a brief contact form and some preview statistics to prove why this resource is so important.

在页面的顶部，上面显示的是汽车室内装饰的温暖照片lead-capturing form。这green "Download Now" button might've even been on purpose (on the road, green means go, after all).

Scroll down, and you'll see another "Get the eBook" CTA to remind users what's waiting for them. You'll also see three jarring statistics about car accidents to entice users to learn more. Check it out below.

9.工业实力营销

Right off the bat, this landing page pulls me in with a compelling, punchy header: "Don't Make Me Zoom." It directly speaks to a common experience most of us have had when we're browsing on our phones or tablets -- and it's a little sassy, too.

But that's not the only thing keeping me interested in this landing page. Notice how the color red is strategically placed: It's right at the top and bottom of the form, drawing you even closer to the conversion event.

Plus, this design is meta to boot: It looks and works great on mobile, too. Keep in mind that a lot of visitors will be accessing your landing pages on their smartphones or tablets, and if the design of your website doesn't work well for them, they might give up and leave your page.

这folks at Industrial Strength Marketing made the fonts and form field big enough so that visitors don't have to pinch-to-zoom to read and interact with the content, for example.

10.入站情绪

Even if you don't speak Spanish, you can still appreciate the conversion capabilities of this HubSpot partner site. My two favorite features of the page? The form stays in a fixed, prominent position as you scroll through the site. I also love the hands that serve as directional cues toward filling out the form and sharing the page with others.

11。Velaro Live Chat

Sometimes the smallest details make the biggest difference. They're what make Velaro Live Chat's landing page awesome, for example.

功能图像上的小PDF符号有助于设定下载格式的期望。子程度前的箭头有助于进一步将注意力转移到他们希望访问者阅读的重要副本上。像Impact一样，他们也有一个自动检查的框，可以在其表格上订阅他们的新闻通讯 - 如果变成了选择加入复选框，bob官网官方网站is a great way to increase subscribers。All of these small, seemingly insignificant details help bring together a solid, admirable landing page design.

12。IMPACTBranding & Design

Full disclosure: IMPACT is a HubSpot partner -- but that's not why they're included here. IMPACT's landing pages have long been a source of design inspiration. I love the simple layout of the page, from the large headline copy and detailed featured image, to the outline that surrounds the form, to the colors and fonts that are very pleasing to the eye.

自由引导影响ering for download here also doesn't emphasize the download itself in the blue button that allows you to submit your filled-out form. Rather, IMPACT is inviting you to "generate more conversions" -- putting the focus on what you stand to gain as a result of reading the guide.

着陆页面来了解更多信息

13。Unbounce

毫不奇怪的是，Unbounce在此列表的顶部 - 他们实际上已经written the book on creating high-converting landing pages。Although there are lots of amazing things about this landing page, the two that I absolutely love are:1）这use of a chat window instead of a classic form, and2）详细的（但包装良好）的信息下面的信息。

这first helps direct attention to the goal of the page -- for you to fill out the form -- in a way that's unobtrusive and feels less like a chore. The second gives this page an SEO boost (search engines will have more content to crawl) and assuages any worry from folks who need to know more about a piece of content before handing over their information, all while not distracting people from the chat window.

14。Bills.com

Often, people think landing pages are static pages on your website. But with the right tools, you can make them interactive and personalized.

Take the example below from Bills.com. To see if you'd benefit from their consultation, you answer three questions before you are shown a form. It starts with this one:

这n, you answer two more questions, like the one below:

And here's the final landing page form where you fill out your information:

I'm not sure how the algorithm works (or if there's one at all), but while I was filling it out, I had some anxiety aboutnot排位赛。有一次我发现我了,我很兴奋to fill out the form, which I'm sure most people who are in debt and using this tool are. By making this offer seem more exclusive before the form appeared on the landing page, I'd bet that Bills.com increased conversions pretty significantly.

15.trulia

truliadid something very similar to Bills.com with their landing page. It starts with a simple form asking for "an address" (which sounds less creepy than "your address," although that's what they mean). Below this simple form field is a bright orange button that contrasts well with the hero image behind the form, and emphasizes that the estimate will be personalized to your home.

当然,地址本身不足以estimate the value of a home. It just denotes the home's neighborhood. That's why the next page follows with more questions about the property itself, like number of beds and baths. Below, you see the copy "Tell us where to send the report" -- with a disclaimer that, by entering this information, you're agreeing to connect with a real estate agent. This is a great example of a company giving value to their visitors from the get-go, while setting visitors' expectations about what will happen as a result.

16.Landbot

Landbot, a service that creates chatbot-based landing pages, puts their own product front and center on their chat-fueled landing page. Visitors are greeted by a friendly bot -- complete with emojis and GIFs -- who encourages them to provide information in a conversational format, instead of via a traditional form.

17.Webprofits

For a little contrast ... what about long landing pages? With just a few tricks, you can make even the longest landing page feel short. Webprofits' landing page below shows us how.

就在顶部，有一个突出的CTA按钮可以了解更多信息 - 与背景有很好的对比，因此它脱颖而出，并且向下箭头以鼓励滚动。通过不预先放置表单字段，它们有助于减少摩擦，并为访客提供更多信息，然后再提供转换选项。

这y also make it easy for you to figure out what Webprofits actuallydoes.这rest of the page offers detailed information about what you'll get when you give over your information. Plus, it includes strategic CTAs throughout to take you back to the top to fill out the form, like "Let's Talk."

18.H.BLOOM

Sometimes, you've just got to stop and admire a landing page for being beautiful. Using high-resolution photography and lots of white space, H.BLOOM's landing page is a pleasure to look at.

Aside from its beauty, the page has some great conversions elements: an above-the-fold form, clear and concise description of what'll happen when you fill out the form, and even the bright orange "Submit" button. The only thing we'd change up? The copy on the "Submit" button -- that could be more specific to the offer at hand.

19.Conversion Lab

While I wouldn't typically include an example of a homepage with a form on it in a post about landing pages, this website is special. The homepage is the entire website -- the navigation links just take you to the information below.

When you click "Get Help With Landing Pages," the entire site moves over to make room for the form. Here's what it looks like before you click:

And, when you click that CTA, check out how the form appears:

I love how you don't have to leave the page to fill out the form, yet the form won't feel intrusive to casual website visitors.

Landing Page Ideas

A well-optimized landing page can transform prospects into leads by gathering information that can help you better understand, market to, and delight visitors. Since landing pages are crucial for conversions, it's important to make sure they're well计划，设计和执行。

Here are a few things to keep in mind when creating landing pages:

• 具有吸引力ling aesthetics:Giving your landing page color and a clean UI can only help. Visitors will want to learn more about your products and see evidence of the value you're offering. Take a look at #10 on our list -- Inbound Emotion -- for a great example of a stunning web page.
• 少即是多：让报价或图像进行大部分谈话，但请确保包括所有描述性的标题和支持文本，以使您的目标页面清晰而引人注目。这几乎适用于页面上的所有组件：尝试空白，简单的副本和较短的表单。
• Keep visitors on the page:Byremoving the main navigationor any distracting backlinks, it's less likely there will be anylead generation frictionthat could cause visitors to abandon your page.
• Social Sharing:A simple way of getting visitors to engage with your landing page is including social media sharing buttons so that they can spread your content to their social followings. After all, customers are the center of yourmarketing flywheel.
• A/B testing:Landing pages are important to get right, and since consumer psychology can sometimes be surprising, it's always better to experiment with different versions of your pages to see which has the highest conversion rate (CVR). Test the positioning of the offer, kinds of CTAs, or even the color scheme.
• 呼吁采取行动：这CTAis where the meat of the landing page is, or the tipping point where prospects become contacts. CTAs could ask visitors to subscribe, download, fill out a form, share on social media, and more -- but, overall, CTAs are necessary for getting your audiences more engaged with your offering. To generate leads, CTAs should be bold and eye-catching, but most importantly, they need to effectively communicate value.
  
  An example of a creative CTA is Landbot -- seen here at #16 -- who has a chat box landing where their CTA is responding in the chat.