16 Creative Lead Generation Ideas to Try

潜在客户很难in person or online。发送冷电子邮件和刮擦列表可能很困难，因为 - 让我们面对现实 - 通常，人们不想抽出时间来交谈。

What if you could reach yourlead generationgoals using methods that actually add value for your prospects? And what happens when traditional lead generation methods fall flat due to internal or external circumstances?

This lead generation utopia I'm describingisa possibility. To walk you through how to achieve this for your business, we've detailed several creative methods you can add to your潜在客户生成策略。这些想法提供了有价值的信息helpsprospects rather than simply pushing them to make a purchase.

让我们解开这16个创意的潜在客户生成想法，以激发您的内容提供的活动，电子邮件列表，网站和转换率。

Discover all of HubSpot's free lead generation content and resources, all in one place.

1. Share success secrets from thought leaders.

Want to provide unique value in your content? Reach out to a thought leader in your industry or even your company.

By interviewing an expert to uncover their secrets, you prove to potential customers that you're dedicated to delivering the best advice and insight out there.

Below you'll see Groove's take on this approach through aninterviewwith the CEO of The Foundation, Andy Drish. The folks at Groove frequently interview successful founders and ask very specific questions from which everyone can learn something. Then, Groove shares those interviews with audience members on its blog.

不仅采访Drish满满quotes, lessons, and actionable takeaways for entrepreneurs, but it also features an "Ask Me Anything" (AMA) with the interview subject in the comments section.

This touch helps further Groove's reputation as a resource for expert information among its audience.

2. Create helpful videos to solve issues for prospects.

Helpful videos can solve a real problem for potential customers in a format that's both entertaining and easily digestible.

Video hosting and analytics company Wistia offers一系列教育视频for companies that need help shooting their own videos. Here's a library of information by Wistia on how tofilm videos with an iPhone。

Because Wistia is a video hosting platform, publishing content strictly about how to use its product would only apply to people who were already customers. Videos like the one above, which are relevant to anyone who has an iPhone, help the brand create value for people who may not even be familiar with Wistia.

If readers learn something useful from Wistia even once, they're more likely to do it again and may eventually come to the site ready to purchase a subscription.

3. Leverage the SEO power of customer reviews.

评论平台通常在有机搜索方面具有很强的影响力，这是扩大您的品牌业务并被合适的人所吸引的绝佳机会。

When you encourage users to leave reviews on athird-party platform with strong SEO— like Yelp or Google — you increase the chances of being found by qualified prospects in search, without paying a dime.

Google recognizes the independent role of these sites in helping people find what they’re looking for and seems tofavor review sites in search engine results。

For instance, when I searched for “best marketing software”, the rich snippet goes toFinancesOnline.com, a leading B2B review platforms。

想象一下您的公司在此列表中bob全站app。您的产品很有可能会包含在麦肯锡所说的“初始考虑集”中，从而导致“购买时刻”。consumer decision journey。

您还可以在高价值关键字搜索中超越竞争对手。考虑到许多B2B搜索以通用关键字短语开头，这是至关重要的。

4. Create an interactive quiz or tool.

向您的网站访问者提供测验，以一种创新的方式来了解有关他们的更多信息并获取他们的联系信息。目标是“讨价还价”测验的结果，以换取新的潜在客户，这在正确完成时可能非常有效。

一个很好的例子来自东部国际学院。它创建了the following quizto help students make a proper major selection.

The quiz provides valuable information for students in a unique and interactive way. When students fill out a lead information form, they provide specific information about themselves, which Eastern International College can then use to counsel them about the school.

Another similar method is offering an interactive tool, such as theHubSpot Website Grader。The Website Grader is a free online tool that visitors can use to grade their websites against key metrics and discover ways to improve them.

To use the tool, visitors must submit their email — which provides HubSpot with new leads interested in improving their web presence.

5.提供封闭式优惠，并提供最佳实践。

当您在博客文章或电子书中探索营销策略时，知道别人在使用相同方法取得成功的情况很有帮助。将这些最佳实践汇总到列表中对于希望在特定舞台上开始的营销人员非常有用。

例如，HubSpot offersa comprehensive list of SEO best practices来自各种专家，旨在帮助其目标受众从内容营销中获得更大的投资回报。

The e-book provides value for readers trying to crack a complicated marketing strategy — and in exchange for their contact information, they get insider tips from a variety of expert sources.

6. Show what’s working for your company.

Writing a transparent post that pulls back the curtain on something with which you've seen success (or failure) can prove interesting to potential leads. Other companies going through a similar stage of growth — or approaching your size — can gain a lot of inspiration from posts like this and ultimately avoid making the same mistakes.

为了提供有见地的资源，优雅创造了一个analysis of how its blogging strategyhad evolved and what the brand had learned over the course of 1,000 posts.

This blog post from Classy, a fundraising platform for nonprofit organizations, pulls back the curtain on its learnings to share it with the broader content community. It's helpful for a blogger in any industry and prompts readers to download the strategy guide as a final call-to-action (CTA).

7. Create a useful spreadsheet.

Compiling a spreadsheet of resources takesforever, so it's easy to see the value when someone else does it for you.

亨氏营销创建了一个简单的参考电子表格directory (a map of the营销技术landscape) and made it available in return for an opt-in.

Different people have different preferences about how they like to consume content, and by making the information easily accessible to its audience, Heinz Marketing made a highly valuable piece of content that helped to generate leads.

8. Offer a deep-dive answer for a tough question.

You can find the answer to any question you might have on the internet. But how manyreallygood answers are out there?

花时间创建一篇深入的，逐步的文章，回答您的潜在客户的一个燃烧问题，这是产生潜在客户的机会。毕竟，提供最佳答案的公司经常会bob全站app获得您的业务，对吗？

A great example of this method in action comes from the folks at Interact. In an effort to explain how to make quizzes, Interact created以下深入博客文章which dives into how quizzes can help build an email list (a strategy we discussed in step 4).

Email marketing plays a huge role in marketing and lead generation success, and this blog post provides a helpful breakdown of how to use quizzes to make emails more interesting.

Interact's audience will keep coming back to the blog for more insight and instruction, and might eventually purchase products from the trusted company.

9. Create a worksheet that simplifies a process.

每个业务中最适合工作表的任务。例如，软件公司可能会使用工作表bob电竞官方下载来制定营销策略。bob全站app

By providing a simple worksheet for people to fill out — and trading that worksheet for an opt-in — you can create a mutually positive relationship with prospects.

HubSpot offers a fantastic example of this with itsfree KPI tracking worksheet。

Inside this spreadsheet, readers can find resources to establish company goals, identifying and tracking your team's KPIs, and suggestions for the top KPIs for your industry. In exchange for their contact information, readers can get started tracking their marketing impact.

10. Create a list of useful tools or resources.

It's easy to brag about the tools your company offers, but when you take the initiative and explore other helpful resources your audience could be using, it proves you prioritize their success over your self-promotion.

In return, you're also attracting the kind of audience that's looking for solutions like yours — which has the potential to drive leads. Below you'll find a great example of this in action from the HubSpot Blog:15个最佳潜在客户生成工具。

While HubSpot offers some fantastic marketing and lead generation tools, it doesn't shy away from providing its readers other equitable options. This checklist is chock-full of tools and other resources readers can use.

Since this guide is comprehensive, readers get what they need and they're more likely to return to the HubSpot Blog in the future, and possibly even subscribe.

11. Compile real-life examples with actionable takeaways.

Finding effective examples to learn from can be equally as valuable and difficult. A list of best practices or real-life examples in your industry is an excellent way to drive prospects to a guide or offer where they can opt-in.

Kapost put together "The Kapost 50," a list of top B2B content marketing examples, as a resource to inspire site visitors to opt-in and be successful with their marketing strategies.

内容营销人员正在寻找品牌的示例，尤其是在B2B领域中创建内容的示例，Kapost 50每年都会提出特定的顶级内容示例。

The blog post drives traffic with its clever site copy, and the brand inspiration and helpful examples make visitors want to keep coming back for more.

12. Create a valuable email course.

发达的电子邮件课程就像免费获得真正的课程一样。对于繁忙的营销人员来说，这种报价可能非常有价值。

这种方法往往可以很好地适用于在类似班级环境中最好学习的深入主题。例如，缓冲区在25天内提供25种社交媒体策略换取选择加入。

Buffer created the email course to repurpose blog content into smaller, more digestible pieces. The email course helps people with different content consumption styles get the same valuable information that's on Buffer's blog, and it helps Buffer generate new leads to engage with over email.

13. Host a giveaway.

Giveaways are最成功的潜在客户的形式。但是，赠品也会导致一堆垃圾引线，并在逻辑上浪费时间浪费时间。

The trick? Make sure what you're giving away is something people want. For example,ewebdesign放大了赠品of conversion rate optimization (CRO) software that was highly useful to its target demographic.

赠品通过电子邮件订阅和社交媒体参与产生了潜在客户，这对Ewebdesign来说是双赢的。无论是用户赢得还是丢失赠品，他们都会继续与该品牌互动，以期赢得未来的赠品。

Meanwhile, eWebDesign grew its email list to continue outreach among subscribers with more targeted content about CRO.

14. Create a template to simplify an everyday task.

There are certain templates you use every day in business — employee schedule, content calendar, market research sheets — that can be a pain to build yourself.

As a marketer looking for lead generation ideas, creating those templates for your customers is the perfect way to begin a strong relationship that can end in the prospect buying your product or service.

Need inspiration? Check out this collection ofmarketing budget templates来自HubSpot。

Every marketing organization needs to set a budget, and this template bundle from HubSpot makes that job a little bit easier. For HubSpot, these templates help get its brand in front of more people to continue nurturing them with relevant content.

15.提供免费试用或免费增值产品。

免费试用一个品牌的服务帮助prospect's foot halfway through the door. If the free trial helps them and provides great value, they're more likely to purchase the full product and become a customer.

Touchless buying is popular among prospects who want to stay online and off the phone. By creating a free trial, a brand's site can do its own selling and encourage buying in a low-pressure way.

这是一个强大的例子Buzzsumo的免费试用优惠。

BuzzSumo offers a simple, payment-free way to sign up and test their tool. It also provides a few examples of the tool's interface, giving visitors more reasons to try it out.

Another similar strategy is to offer afreemiumproduct, similar to how HubSpot offers thefree forever HubSpot CRM。通过免费提供产品或服务线的一部分，您可以使用户品尝您的品牌，并在用户群中建立信任和意识。

16. Offer a handy checklist.

Who doesn't have a running to-do list that sometimes gets a little bit too long? If you're planning an upcoming webinar, you can be sure there's alotthat goes into it.

HubSpot创建了方便的网络研讨会清单that marketers can download and use to make sure they don't miss any critical steps in their webinar production.

HubSpot uses the gated offer to prove its brand's expertise on the subject and encourage checklist downloads.

Whichever lead generation strategy you experiment with next, make sure the content is useful to your audience so they'll return to your website again and again.

For more lead generation ideas, check outHubSpot的30次最伟大的潜在客户课程指南。

Editor's note: This post was originally published in February 2017 and has been updated for comprehensiveness.