2022年本地SEO的综合指南

本地搜索对于小型企业来说是强大的：46％的Google搜索正在寻找本地信息. If your business isn't optimized for local search, you could miss out on potential customers ready to shop in your area. In short, local SEO is critical if you want your business to stay relevant.

为了帮助您优化本地SEO的业务，我们创建了一份全面的指南，涵盖了本地SEO提示和工具。

By the end of the guide, you'll have a firm understanding on how to optimize your business to reach potential consumers who use local search to choose which products or services they're going to buy.

搜索引擎依赖于本地内容，社交个人资料页面，链接和引用等信号来为用户提供最相关的本地结果，以收集信息以供本地搜索。

借助本地SEO，企业可以将其用于将其产品和服务定位在当地的潜在客户和搜索它们的客户中。

1. Optimize for Google My Business.

Google我的业务已成为当地搜索的奶油。由于Google支持，验证并慷慨地共享自己的内容，因此Google My Business是帮助您的业务满足Google需求的理想工具。

为了确保您为Google我的业务优化，您需要：

1. Create and verify aGoogle我的业务页。
2. Use Google Posts within your account.
3. Encourage your customers to share reviews online.
4. Respond authentically to reviews, specifying location. For example, “We appreciate your feedback on [product/service] in [city, state]. We value your input and look forward to working with you again. Thank you from the [full company name] team.”

如果Google可以将您的业务验证为真实的业务，那么搜索引擎可以通过Google本地搜索中令人垂涎的侧边栏空间来奖励您的业务。

也不只是为SEO做到这一点。通过评论并保持联系信息和最新工作时间，您可以改善潜在客户找到您的体验。由于2020年对消费者购物行为和业务运营的破坏，寻找当前数据对消费者来说比以往任何时候都重要。

2. Engage on social media and add posts to Google My Business.

Google considers content shared on social media more important now than ever before.

Now that you've carved out a beautiful Google My Business page, share it on social media, further aligning social and search.

3. Ensure your name, address, and phone number are consistent online.

You've got to make it easy for people and search engines to find you, and to do this you have to set up your NAP.

午睡在本地SEO中意味着什么？

The acronym, NAP, stands for the name, address, and phone number (with area code) of a business. Your NAP should be considered crawlable HTML text on your site for Google to display it better according to location-based search results.

Pro Tip: Avoid the common mistake of only including the NAP within an image — images can't be crawled from search engines like HTML text.

The most common location for the NAP is in the footer or header of the site. Additionally, you should include your NAP on a “Contact Us” page, too.

4.优化在线目录和引用。

对于美国公司，这四个地图数据聚合器为Apple，Yelp，Bing，Google，Trip Advisor等提供了许多地图数据：

• Express Update
• Neustar Localeze
• Foursquare
• 事实

一致性是关键：verify that your citations are consistent并完成这四个数据聚合器。

Discrepancies like misspellings, abbreviations, lack of suite number, or wrong phone number can be problematic.

如果Google无法确定有关您的业务的信息正确，则可能根本不会在搜索结果中显示您的业务。

专家提示：删除您在在线目录中找到的任何重复列表。当您使用它时，请在社区中获得商会会员资格，以获得针对您所在地区的外部入站链接。

5。进行本地SEO审核。

一旦您的基本原理倒下，可能会很容易踩刹车。但是，SEO是一个持续而直观的过程。它没有停止那里或简单地进行更改并查看什么粘性，而是有助于执行全面的审核，以查看您的网站所在的位置以及您需要努力实现目标的内容。本地SEO审核可能包括以下内容：

• Google我的业务审核- How does your Google My Business appear in the SERPs? Is the information accurate?
• Google Search Console Audit- 您的网站可以爬网吗？是否有任何错误会阻碍索引？
• On-Page SEO Audit——你的网站提供的所有页面SEO elements that help ranking?
• Citation Audit- Are all of your citations correct in the top business directories?
• Competitor Analysis- How does your site match up with your competition's? Are there any gaps that you need to close? How do you match up in terms of inbound links, content, design, and positioning?
• 网站审核- 您的网站表现如何？

6.改善您的内部链接结构。

Although external links pointing to your site are ideal (which I'll discuss soon), adjusting your内部链接结构will also boost your SEO rankings.

为什么内部链接很重要？它执行以下操作：

• 支持网站导航
• 协助信息体系结构和网站层次结构
• 在页面之间分发页面权限和排名

如果您想改善内部链接结构，但不确定从哪里开始，请查看kissmetrics'一流的SEO内部链接的七个诫命.

7. Optimize URL, title tags, headers, meta description, and content.

关于内容，每个新博客文章都是您网站的新索引页面，一个针对地理搜索短语的新页面，以及在搜索引擎结果页面（SERP）中找到的新机会。

Every time you write a piece of content, you need to optimize the content for search engines by using high-volume keywords in the URL, title, header, meta description, and body. If you're having trouble coming up with geo-targeted content, consider highlighting customer success stories and case studies.

专家提示：您添加到这些资产的规格越多（尤其是对于业务的每个地点），您就能越好优化”near me” local searches.

8.将位置页面添加到您的网站。

If you have more than one brick-and-mortar location, create location pages. Location pages provide readers with your name, address, phone number, store hours, unique store descriptions, parking/transit information, promotions, and testimonials from happy customers.

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同样重要的是，您避免在多个位置页面上复制内容。对于单位地点业务，请创建有关我们页面的本地描述性。如果你甚至可以获得奖励积分add a Google Map to your websiteon your respective location page(s).

9. Create local content.

Google继续变得更聪明，这意味着内容创建者现在可以为用户写更多的文章，而更少来安抚搜索引擎。虽然撰写有关一般主题的文章将吸引大量人群，但有时候，磨练您的重点并写下本地或行业新闻以吸引当地观众更为重要。bob官网官方网站

Be the local authority for your industry by promoting local industry gatherings, news, employees, and other educational content on your blog. Think of top-of-the-funnel content that goes beyond what your business sells.

For example, if you're a local security company and trying to attract businesses new to the area, create a helpful resource to get these businesses well-acquainted with your city. A map of local service providers or a calendar of city-wide events could both provide value for your persona and contain highly relevant on-page local signals.

10. Ensure your website is mobile-friendly.

Local and mobile search go hand in hand (所有Google搜索的61％是在移动设备上执行的）。

人们将在移动环境中使用您的网站的一些最常见的方式是查找评论，查找指示到您的位置并搜索联系信息。实际上，移动移动的“附近”搜索增加了250％since 2017.

Make it easy for your prospects and customers by making your site mobile-friendly.

11. Get inbound links with relevance and authority.

Inbound links are compelling opportunities to boost your local SEO — every inbound link tells Google you're a legitimate company, and inbound links can also raise your domain authority. Here are a few ways to get inbound links:

• Sponsorships or Partnerships
• 来宾博客帖子
• 奖学金

Start with your network, including the Chamber of Commerce, business improvement districts, licensing bureaus, trade associations, resellers, vendors, manufacturers, and other affiliates.

考虑赞助网络研讨会或聚会，举办社区活动，促进您喜欢的本地活动以及与著名人士和影响者建立关系。此外，学会感到自在地与合作伙伴接触，以查看他们是否可以在伴侣目录中为您介绍。bob综合博彩下载

Also, being a guest blogger can help attract links. Positively talk to or about other people in your industry, and act as a resource provider for the community. If you're an active participant in community conversations, the buzz around you grows in the form of inbound links, social media growth, and media coverage.

12. Participate in your local community.

The more you participate in the local community, the more digital PR you'll receive. Partnering with a nonprofit on a campaign, having a volunteer day in your organization, sponsoring an event (even an online one!), or appearing in the local media as an authority in your industry are all ways to earn press, brand awareness, and inbound links.

例如，鉴于.edu链接是蜜蜂域权限的膝盖，为什么不通过在您的地理区域获得奖学金来获得一些联系？它应该与您的行业有关，将正确的信号发送到您的域（鉴于学校的反向链接），并使您感觉良好！莫兹（Moz）为有效奖学金外展的成功步骤奠定了坚实的指南。

本地SEO工具

现在，我们已经介绍了如何为本地SEO优化您的业务，让我们探索一些可以利用的实用工具，以提高最重要的领域的排名。

1.Whitespark Local Citation Finder

定价：小型企业计划；每月25美元，专业计划；每月50美元，代理计划；每月$ 100，企业计划；$ 200/月

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Alocal citation是否在线提及本地企业的名称，地址和电话号码。

引用很重要，因为它们有助于在线搜索中浮出当地企业，以及当本地企业积极管理其来源以确保数据准确性时，它会促进对这些在线列表的信任。

Whitespark非常了解这个领域 - 真的很好。Whitespark提供本地上市管理，建议在哪里列出您的业务，检查您的竞争对手，并坚固地构建和监视您的引文增长，以提高本地搜索排名。

2.Screaming Frog

Pricing: Free Basic Version, Paid Version; $209/year

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该桌面程序从SEO的角度抓取网站的链接，图像，CSS，脚本和应用程序。好奇您是否有404？还是想知道缺少元描述或H1S？Screaming Frog将在其付费版本中免费分析500个URL，以免费和无限的URL分析。

3.Moz Local

Pricing: Lite Plan; $14/month, Preferred Plan; $20/month, Elite Plan; $33/month

Moz Local比大多数同行便宜，将确保您的业务列表已在Google和Facebook上进行了验证，并在整个搜索生态系统中分发您的列表。

Additionally, Moz Local will collaborate with data aggregators to help push listings, ensuring your business gains visibility.

4.Arel="noopener" target="_blank" hrefs

Pricing: Lite Plan; $99/month, Standard Plan; $199/month, Advanced Plan; $399/month, Enterprise Plan; $999/month

Arel="noopener" target="_blank" hrefs helps with backlink checking, which is essential as these links (directed toward your website) indicate website authority.

arel =“ noopener” target =“ _ blank” HREFS还提供竞争对手分析，关键字研究以及对其他网站的锚定文本进行反向链接到您的网站时的洞察力。

5。Buzzstream

Pricing: Starter Plan; $24/month, Growth Plan; $124/month, Professional Plan; $299/month, Custom Plan; $999/month

BuzzStream facilitates earning local backlinks, which helps you identify and build relationships with local influencers by researching influencers, tracking conversations, and providing reporting insights into your outreach campaigns, team performance, and link placements.

6。Brightlocal

Pricing: Single Business Plan; $29/month, Multi Business Plan; $49/month, SEO Pro Plan; $79/month

Brightlocalis a comprehensive SEO tool suite built explicitly for local business marketing needs.

The tool can help you generate and monitor reviews on local sites, understand your local search performance, and analyze nearby competitors.

Brightlocal还提供客户访问和白标的报告 - 使其非常适合代理和品牌。

通过本地SEO提高您的业务知名度

Local SEO is an integral part of any SEO strategy for local businesses. Local SEO will help your audience find you when they search online if you have a storefront or service area. We hope you find this article helpful in your journey to gain brand recognition and authority on the net.

编者注：该帖子最初于2018年4月发表，并已更新以进行全面性。