One of the (true) stereotypes about inbound marketers is that we're an analytical bunch. We likequantifiable data and metrics and benchmarks and statistics。我们喜欢具体证据来支持我们的结论。
好吧，我们有许多统计数据，而入站营销人员根本无法忽略。例如：
- 48％的电子邮件是opened on mobile devices
- 69% of mobile users delete emails that没有针对手机进行优化
- 89％的电子邮件营销人员正在失去潜在客户和机会，因为他们是不优化他们的电子邮件
领先一代和养育铅are two of the top priorities of any email marketer. And the concrete evidence points to a clear conclusion: If you're not optimizing your emails for mobile, you're losing a significant amount of opportunities.
那么，是否想对移动设备进行优化的电子邮件营销工作？这就是我们的想法：）这里有一些快速的技巧可以帮助您立即开始这样做。
1) Reduce image file sizes.
作为目标乱发广告tisingrelays in this infographic,与没有图像的内容相比，包含引人注目的图像的内容吸引了94％的总观看次数。。
Mobile download speeds have been ramping up each year, but if your images chunky, they're still going to loadmore slowlyon mobile devices than on desktops -- and in mobile, lack of speedkills。加载时间的每1秒延迟会导致平均转化下降7％。
资源：谷歌
您可以使用较小的图像文件来优化电子邮件。服务，例如Faststone Photo Resizer和JPEGmini和canreduce file size by as much as 80% without reducing the quality of your image。That way, you can capture the reader's attention with visual content without worrying about whether they'll bother waiting for the image to actually load.
2) Resize images by proportion of screen.
图像价值一千个单词，因此这是一个视觉示例，说明未针对移动设备进行优化时会发生什么：
用户体验是糟糕的, because the image isn't resized to fit on a mobile screen. Here's what happens when the image is mobile-optimized:
更好，对吧？幸运的是，很容易确保您的图像适合您的设备所需的任何屏幕尺寸。在电子邮件的HTML编辑器中，您需要更改代码的样式部分，以便您的图像大小由屏幕的一部分定义，而不是像素。
Set the width of the image to the proportion of the screen you want it to take up (the example above is set to 80% of the screen width). Then, set the height to "auto" so that it will automatically adjust based on the width. Here's how the code looks (I've highlighted the width property you need to change):
最大宽度：xx％
3) Increase the size of links and CTA buttons.
Fat thumbs or not, it's definitely harder to be precise with your finger than with a cursor. So make sure you don't let mobile device users experience a case of the bad touch.
根据最近的麻省理工学院研究, the average size of an adult index finger is 1.6-2 cm, which translates to45-57 pixelson a mobile device. Here's a visual of a 57x57 pixel square:
最佳用户体验，确保任何文本链接和CTA按钮都比此范围更高和更宽。此外，您的链接彼此之间足够远，以至于没有任何意外点击。
4) Create a responsive grid system (in other words, your own template).
I'll give you fair warning on this one: This is for marketers with intermediate编码技能。如果您不想创建自己的模板，请跳到下面的＃5。
Think you're up to the task? Then you can create your own responsive email template usingCascading Style Sheets (CSS)和HTML.
In your email tool's CSS editor, you will need to create classes for sections in your email template. Each section (up to 12) will correspond to a certain proportion of a device's viewing screen. This means that whatever width your columns are, they'll retain their proportions no matter the size of the device screen.
After you have created the responsive code in CSS, you can go into your email tool, open up the HTML editor, and create your responsive templates.
Confused? Don't be! Here's a comprehensive guide on如何设置响应式网格系统。
5) Invest in responsive email templates.
Creating your own responsive template may be beyond your particular skill set or bandwidth (or both -- I'm not exactly a coding wiz myself). Sometimes, the most economical solution is to just license or buy email templates from the people who do it best.
There are a lot of different电子邮件工具that come with responsive templates built into the software. In addition, there are many companies that offer well-designed, affordable templates. Here's a collection of32 responsive email templates您可以用于业务。
技术移动很快，但是only 11% of marketers have responded to one of the biggest trends that's shaping our landscape: the rate of mobile adoption。不要因为不反应性电子邮件而失去宝贵的机会。
Get ahead of the pack and optimizing your email marketing for mobile devices with these tips.
您如何准备为移动设备优化电子邮件营销？
最初发布于2013年12月12日上午11:00：00 AM，2017年2月1日更新
Topics:
移动优化