如何促进您的本地业务

去年，我决定要投资个人培训。

作为终身久坐的人，我意识到自己不知道该怎么开始，所以我去了全能的Google机器。

我在“私人教练奥兰治县”中打字，研究了最高结果，并检查了评论。

Before scheduling any consultations, I narrowed down the options based on their fitness philosophy (seen on their website) and the most highly rated.

When searching for a local business, this approach and process isn't unique.

In fact,90% of consumers used the internet to find a local business in the last year。

这就是为什么作为营销人员，我们的业务在人们在线搜索本地公司时必须出现。

下面，让我们回顾一下在当地促进您的业务的最佳策略。

1. Plan out your process with a marketing strategy template.

Before you spend any money or develop any creatives, take some time to document your steps, budget, and expectations with a custom marketing plan. Starting here will help you think through any possible roadblocks and organize your plans more concretely.

不要从头开始，而是尝试使用HubSpot的预制营销计划模板，您可以免费下载and start working with immediately.

下载营销计划模板

2.用当地观众定位进行广告。

在线广告是one of the main ways to show up in local searches. In fact, you should use both social media and search engine advertising to promote your business locally.

和local advertising，您必须设置位置定位和编写副本，该副本使用针对本地受众的特定语言。

And with marketing tools likeHubSpot，您可以在软件中直接使用定位的本地受众。bob电竞官方下载

和local audience targeting, you can choose a specific location to show your ad. This means using zip codes or geographic regions.

However, local audience targeting isn't just about selecting a certain location. It's also about using the right keywords and the right language to appeal to that audience.

例如，您可以在页面标题和元描述中使用位置。仅在您的描述中添加“橙县”一词可能意味着点击和滚动之间的区别。

此外，您应该使用诸如Google Trends查看哪些关键字在给定位置更受欢迎。如果您服务多个位置，则可以选择一个关键字，而不是另一个关键字。

In my example, perhaps the term "fitness instructor" is more popular than "personal trainer" in Southern California. If that's the case, then personal trainers should adjust the language in their ads.

除了广告外，您可能还投资于公共关系。如果是这样，请不要忘记有一个当地公关strategy.

3.创建一个针对当地受众的博客策略。

我们一直是博客for a long time at HubSpot. That's because you can use your blog to attract the right audience and convert visitors who are interested in your product.

This is especially true for local businesses.

To start, blogging is an important SEO strategy to consider. By creating educational content, you can rank for local keywords and raise brand awareness.

您拥有的内容越多，越好。

Plus, withHubSpot的营销工具, you can get instant SEO suggestions for your blogs as you write them.

为了进一步促进您的本地业务，您可以为当地受众提供博客策略。这意味着，如果您有餐厅，则可以创建博客“最佳食用场所”。

Local guides and tips and tricks posts are popular among local audiences. When users aresearching for a local businessonline, you want your blogs to appear on search results.

4.将本地吸引力的内容发布到社交媒体上。

因此，如果我说的话还不够，那么发布本地内容是吸引当地观众的好方法。

我要重复这个想法，因为它是那important, whether we're discussing blog posts, search strategies, or social media.

我会再说一遍：您发布的内容应吸引您当地的受众。

关于社交媒体，这意味着您正在为您所在地区使用正确的主题标签并在帖子中标记位置。

此外，在社交媒体上活跃可以帮助您在搜索引擎中排名更高。您在线越活跃，当地观众就越容易找到您。

再次使用像Hubspot这样的营销工具can help you do this in one place.

5. Get set up with online directories.

不要忘记使用在线目录进行设置。这也许是在当地促进您的业务的最重要组成部分之一。

This includes directories such as Google My Business, Yelp, Facebook, or Bing. Tools like莫兹本地可以帮助您在一个地方完成此操作。

和data aggregator tools, your local information will be sent out to several directories. Plus, they can help keep your data consistent.

在您的Facebook上拥有不同的地址或电话号码，Google会使您的受众感到困惑。当观众感到困惑时，他们停止考虑您的公司购买决定。bob全站app

这就是为什么如此重要的是您的姓名，地址和电话号码（NAP）在线上是一致的。

Additionally, your online directory listings should include reviews. Reviews are one of the main factors of a user's purchasing decision when looking at local businesses. Just think back to my search for a personal trainer. I only considered the highly rated trainers.

另外，所有这些都可以帮助您local SEO。在目录和评论中可见可以帮助您提高搜索排名，从而更容易在线找到您。

6. Be involved in the community.

虽然在当地促进您的业务似乎是一项艰巨的任务，但仅仅参与您的社区可能会有很大的不同。

社区活动是进入当地观众面前的好方法。

例如，如果有当地的筹款活动，也许您想成为赞助商。或者，也许您想参与当地慈善机构。或者，也许您想参与当地的商会。

These tactics can help you raise brand awareness locally and promote your business to your local audience.

7.创建忠诚度计划。

Loyalty programs are a great way to keep people coming back for more.

当您创建一个客户忠诚度计划，应该很有趣，最终为您的客户带来价值。

Perhaps customers can get points and redeem rewards. Maybe they have to play a game to get points. Either way, they're more likely to keep coming back.

人们喜欢玩乐，这将帮助他们与您的品牌建立联系，这对于保留客户很重要。

实际上，索菲亚·伯纳扎尼（Sophia Bernazzani）说"学习表明，与您品牌有情感联系的客户往往具有一生的价值，其价值是普通客户的四倍。这些客户在您的业务上花费更多，因此应该为此获得奖励。毕竟，您最需要它们。”

无论您是新业务还是已建立的业务，都应考虑creating a loyalty programto incentivize repeat customers.

8.构建电子邮件列表。

Once you've started to gain traction as a local business, either with your customer loyalty program or through local search marketing, you should start to增加您的电子邮件列表。

电子邮件营销即使它仍然是最有效的营销渠道之一，也可以被大大低估。

When it comes to promoting your business locally, you can use segmented email lists to create campaigns targeted directly to your local audience.

如果您尚未启动电子邮件列表，building an email list不必很难。请记住，您的电子邮件应为您​​的受众提供价值。

最终，您应该使用上面的方法来收集电子邮件。例如，如果您要赞助慈善活动，请确保您有一张桌子和电子邮件注册列表。或者，如果您有客户忠诚度计划，则应收集电子邮件地址以向他们发送奖励和独家交易。

To get started sending emails, make sure you have an诸如HubSpot的电子邮件营销工具。

9. Use traditional methods.

We would be remiss if we didn't mention traditional methods can also be used tomarket your local business。

For example, you can contact your local press and get spots on the local radio show or in the local newspapers to raise visibility.

此外，诸如Direct Mailers之类的传统方法非常适合在当地促进您的业务。借助邮件，您可以吸引当地的受众并建立品牌知名度。

在当地促进您的业务似乎是一项艰巨的任务。但这不一定是。您可以使用许多方法来在线和社区中出现，以提高本地级别的品牌知名度。