在没有语音邮件的世界中，销售会发生什么？

这个帖子最初出现在HubSpot的销售博客上。要阅读更多这样的内容，订阅销售。

Voicemail is an essential tool for salespeople. Reaching a prospect on your first call attempt is never a guarantee, so salespeople spend hours practicing and perfecting a compelling voicemail template that will hook buyers’ attention and get them to call back.

But what happens when leaving voicemails just … isn’t an option anymore?

We’re probably years away from a voicemail-less world, but the trendlines are already starting to point away from voicemail.

• 可口可乐摆脱了语音邮件去年94％的员工。
• JPMorgan Chase has removed voicemail对于其一部分员工（在花旗集团和美国银行考虑诉讼）中。
• 三分之二的美国人不再检查语音邮件。
• 集线器CEO Brian Halligan甚至没有电话在他的桌子上。

These findings suggest that, even if voicemails still exist in a number of years, they might no longer be the best or easiest way to reach buyers. While salespeople probably won’t stop leaving voicemails any time soon, it’s not a bad thing to start investing more time in getting really good at other sales techniques.

这些策略是什么样的？这里有四个技能销售人员应该确保完美，以便语音邮件确实过时了，他们就会准备好。

在没有语音邮件的世界中该怎么做

1）写非常好的电子邮件。

This one’s no surprise. Email is a less interruptive method of reaching a prospect than a voicemail, since they get to decide when and if they respond. But it’s also hard to stand out -- prospects get dozens, if not hundreds of emails every day, and there’s no guarantee that yours will get read.

好的销售电子邮件包括a catchy subject line，令人信服的价值主张（即，您的潜在客户应该回复您的电子邮件，而不是购买产品的原因），还有一些为您的潜在客户提供价值。And even if you think you’re better in person than through a screen, reflect on what exactly makes your voicemails so compelling -- then put it in your emails!

不过，写一封好电子邮件并不容易。您必须花费时间来真正研究潜在客户，因此它们被第一句话的高度相关内容所吸引。一些销售人员也可能自然而然地写作。有关更多提示，请查看以下资源：bob体育苹果系统下载安装

• How to Write a Sales Email: The Definitive Guide
• The 14 Worst Sales Email Writing Mistakes
• 16个创意电子邮件主题线，重新开始停滞对话
• 26个销售电子邮件主题行，可以使潜在客户打开，阅读和响应
• The LinkedIn Skim Guide: How to Research Any Buyer in 15 Minutes or Less

2）以正确的方式进行社交销售。

Social selling is much-hyped but also oft-criticized. It’s easy to dismiss the tecnique as so much social noise if salespeople are overly promotional and post irrelevant content. But done right,这是一种非常强大的方法to meet buyers on their own turf and talk about the issues they care about.

研究您的买家最有可能活跃的社交平台和在线论坛，然后加入并开始参与。成功的社会销售的关键是脱掉销售人员的身份。相反，是顾问和行业专家。提供有用的建议并链接到相关内容。只有明确询问您的产品，只会谈论您的产品。

如果这对您来说似乎是一项预感的工作，请尝试仅在社交媒体上采购目标帐户。监视他们的活动，并在可能的地方加入建议。最终，您将对社交销售感到满意，使其成为常规日常活动的一部分。

3）在出售前提供价值。

You might traditionally think of all pre-sale activity as Marketing’s responsibility. And while marketers certainly have a huge role to play in nurturing and educating leads, salespeople have a great opportunity here as well.

Whether it’s social selling (see above), creating original content, speaking at conferences, or running educational webinars, the more valuable you can make yourself to a prospect before they even think about purchasing a product, the more likely they’ll think of you and be willing to take your call when the time comes to make a decision.

4）利用您现有的网络。

推荐是强大的。可以利用其现有网络进行推荐的销售人员有优势。毕竟，您有一个客观的第三方支持他们的价值主张，您的潜在客户可能已经知道并信任。

销售量people leave voicemails and send prospecting emails to get an introduction. But plumbing your networks for referrals completely skips over needing to make that initial connection yourself. For more tips on setting up a referral program,查看乔安妮·布莱克（Joanne Black）的博客文章。

What do you think will happen to sales if voicemail ever becomes obsolete? Let us know in the comments below.