The 17 Worst Sales Email Writing Mistakes

You never get a second chance to make a good first impression. And when that first impression is made via email, it’s even harder to come off the way you want to. Without the benefit of an in-person interaction, you can’t exactly build rapport or pivot your strategy if something you’re saying doesn’t resonate.

所以你必须得到第一个电子邮件ight. While you can’t control whether your email garners a response, you can control everything else -- and you should.

如果您的电子邮件的核心是洞察力或资源，请将您的写作视为包装。即使您是专家，如果您的在线沟通充满了拼写和格式错误，也很难建立信誉。以下是最严重的错误salespeople to embarrass themselves over email. Beware!

销售电子邮件错误to Avoid at All Costs

1) Misspelling words

According to Grammarly's analysis, misspelled words were by far the most commonemail mistake people made in 2017. Use a tool that checks your spelling as you type to catch your errors without slowing yourself down.

2) Misusing “your” and “you’re”

They sound the same, but they certainly don’t mean the same thing. It’s easy to slip up, but asking your prospect,“Do you have any time on you’re calendar to chat tomorrow?”makes you look sloppy and unprofessional.

Along similar lines, know the difference between “there,” “their,” and “they’re.” Writing "There excited about the new product," or "Their is no update yet" is a nother common grammar mistake that makes it harder for you to be taken seriously.

滥用“它的”和“它”是常见混淆的词形的最终类别（听起来相同但拼写不同的单词。）

3）重复单词

2017年第二个最常见的错误？重复单词。这意味着意外地键入相同的单词两次，例如：

“报告什么时候准备好？”

Not the end of the world, but your message will certainly look cleaner without the doubles.

4）拼写了潜在客户的姓名或公司bob全站app

Maybe you were tired when you sent the email. Maybe your eyes were blurry from staring at the screen for too long. Guess what? Your prospect won’t care -- they’ll think you haven’t done your research, are sloppy in your work, or flat out don’t care about accuracy. None of the above bode well for your ability to make the sale.

5) Misspelling your own company’s name

这并不是对潜在客户的侮辱，因为您已经摸索了自己的公司，而不是他们的公司，但它仍然让您感觉到您只是不在乎。bob全站app

6) Mistyping your phone number

This is a mistake I made (and learned from) the hard way. My email signature contained my phone number, but I’d mistyped one digit. I got a frustrated email from a client a few days into his project demanding to know why I never picked up the phone.

If you’re going to provide a way for your prospects to get in touch, make sure it’s correct. If they actually take the initiative to call you, ensure it’s not a waste of their time.

7) Fumbling the date

Scheduling a meeting over email is enough of a pain. Asking your prospect for a meeting on “Thursday, November 16th” when November 16th is actually a Wednesday creates confusion and necessitates an additional two or three emails to correct the mistake. Make sure you’re referencing a calendar when including dates in your emails.

8) Not using paragraphs

如果您的电子邮件只有两个句子长，那么这并不是那么多问题。但是，当您撰写长时间的后续电子邮件或重要电话的回顾时，请确保您打破文字，以便您的潜在客户可以阅读。

9）使用内联列表代替子弹点

为了使您的潜在客户的工作变得更加容易，请将清单列入易于扫描的项目符号列表。您是否宁愿被问到“星期一下午3:00，星期二下午12:00，星期二下午1:45，星期三上午9:00，星期三，星期三下午4点，星期三，或星期四，星期四，星期四，星期四，星期四，或周四下午12:20举行会议。“对您有利，或收到此电子邮件：

让我知道以下任何时间是否适合您：

• Monday at 3:00 p.m.
• 星期二下午12:00
• 星期二下午1:45
• 星期三上午9:00
• 星期三下午4:00
• 周四下午12:30。

您更喜欢第二个选项吗？是的，我也是。

10) Failing to format

在真实的对话中，您可以使用肢体语言，语音语气和手势来强调重要点。但是，很难传达电子邮件中的音调，因此，如果您的电子邮件比段落更长，并且包含您的潜在客户绝对必须阅读，大胆或斜体化的信息，以确保它引起人们的注意。

一个警告：不要太疯狂。每个其他单词都被粗体或下划线的电子邮件令人震惊，看上去不专业。

11) Including too much information

You can use #10 above to gut check this point. If you’ve written 800 words, but only felt the need to bold one statement, take a moment to check whether you actually need to include everything you’ve written. Save your prospect as much time as possible by cutting right to the point -- they’ll appreciate it.

12）埋葬你的问

Sometimes, though, you will need to write a longer email. In this case, make sure to pull out your ask into its own line or paragraph so it’s not lost in the rest of the text.

13）不包括问

Whether it’s asking for 10 minutes to discuss resources you’ve just sent over or offering a product demonstration, every action you take should be designed to advance a prospect through the sales process if it’s a mutual good fit.

14) Asking too much

当然，您要求的是合理的。如果这是您第一次与潜在客户交谈，那么问他们他们对什么合同条款却是荒谬的。量身定制您想要的东西，以期在潜在客户的旅程中。

15) Including broken links

在您的销售电子邮件中包含一两个链接时，它在适用时很棒。您正在提供更多的内容和机会，可以单击您的网站并了解有关产品的更多信息。确保这些链接已更新并起作用，尤其是如果您使用模板 - 如果您的潜在客户实际上足够单击，请确保您为他们提供了很好的体验。同样重要的是，如果您包含不起作用的链接，您将显得不专业和草率。

16)是模糊的

Vagueness isn't just irritating, it's inefficient. Your recipient has to work harder to understand what you're saying -- and sometimes even ask for more information. Do your best to be specific. Rather than saying,“您有兴趣对您的策略做出想法吗？”， 问，“您是否想花15分钟来审查2018年的潜在客户计划？”

17) Copying and pasting

Have you ever gotten an email where a single section is much smaller than the others or appears in a different font? If so, you know how distracting it is. This weird issue is caused by copying and pasting without removing the formatting.

To make sure this doesn't happen with your emails, highlight any sections you've pasted and click the "Remove formatting" button in your email browser.

If you're using Inbox or Gmail, you can also remove formatting by highlighting a section and pressingcommand+向后斜线钥匙(\）。Outlook用户，按control+空间.

编写良好的销售电子邮件是一门艺术和科学。不同的主题和策略将对不同的前景和行业更好。但是这些是专业信件的基础。让您的写作岩石固定，这样您就可以专注于销售。