Will 'Memories' Change Snapchat as We Know It?

在过去的三年中，Snapchat一直在逐渐摆脱其原始概念：创建和共享短暂内容的地方，这些内容在共享后立即消失。与介绍故事2013年，a feature that allows photos and videos to be visible for 24 hours, the app started inching away from that mission.

本周，Snapchat通过介绍了最初的前提，从而巨大的飞跃Memories. The new feature enables users to share content after the initial photo has been taken, allowing for a more curated (and less instantaneous) experience.

但是，这离Snapchat的核心用户群爱太远了吗？Snapchat会通过试图吸引更广泛的观众来射击自己吗？

这是您需要了解的有关记忆的一切，以及这对社交应用程序的未来意味着什么。

What's New in Snapchat Memories

Memories contains four sections: Snaps you’ve taken, Stories you’ve posted, Camera Roll (photos from your phone’s camera), and “My Eyes Only” -- a passcode-protected folder for “personal” Snaps.You can access Memories by swiping up from your Camera screen.

Save a Snap you’ve taken within the Snapchat interface by tapping the icon in the lower left of the screen. The saved photo will now be available in the “Snaps” section of Memories. Any filters, doodles, or stickers you’ve added will still be available to edit later.

Memories cuts out the middle man: your phone's built-inphoto图书馆. As part of the聊天2.0推出早在三月份，Snapchat介绍了用户上传照片中照片的能力照片库发出私人消息。回忆的相机卷通过建立替代品，进一步迈出了重要的一步your照片库- - -Snapchat'sCamera Roll is far better (at least in this social media manager's opinion).

The search feature rivals Google’s Photos app, allowing you to search by location, date, stickers, emoji, or even objects (for example “sunset” or “surfing”). The “Taken Nearby” section allows you to browse all photos taken within the same physical area, like your home or favorite neighborhood spots.

TBT粉丝会喜欢“闪回” - 这项功能类似于TimeHop或Facebook的“这一天” -which过去在这个日期拍摄的表面快照。

记忆中的专辑也可能对您的照片替换和/或补充传统手机备份很有用。丢失了您的手机，但忘了备份到云中？您的所有快照仍然完好无损，安全地绑在您的帐户上。尽管您的相机卷中的照片不会自动使用记忆来备份，但您可以手动将它们移开。无需离开Snapchat即可直接访问相机卷。

如果您仔细观察，Snapchat的记忆确实将橄榄树分支扩展到实时纯粹主义者：任何超过24小时大的快照都以圆形的白色框架显示，向追随者发出信号（请参阅下面的寿司快照。）

最后，记忆的最后一个特征（“仅我的眼睛”）使用户可以在密码后面的自然界中锁定更多的个人照片。您不希望别人看到的任何快照都可以存储在这里。（有些东西永远不会改变。）

下个月将向iOS和Android用户推出回忆。

为什么回忆改变了Snapchat的一切

上传照片似乎是一个相对较小的更改，但这表明用户与平台交互的方式发生了更大的变化。

上传将允许共享其他网站的内容，或共享高度抛光的内容。Previously, it could betrickyto assemble a coherent and compelling story on the fly. Memories solves for this problem by allowing users to go back and retroactively curate and share their story, moment by moment.

这是从过去的快照方面的重大转变。Snapchat的区别价值主张一直是分享您一生中未经抛光，未经编辑的时刻的地方。与Instagram或Facebook不同，不强调完美。通过图纸和贴纸，Snapchat鼓励用户变得愚蠢和轻松。记忆的实施可能从根本上改变这种行为，因为用户不再限于Snapchat编辑功能。

Memories also has crucial implications for Snapchat's user base. By abandoning their original mission to cater to the masses, Snapchat is cementing its position as a top messaging app and real competitor to the bigger social networks.

Moments will be most appealing to those外部the traditional 18-24 Snapchat demographic. Snapchat knows that in order to capture the “early majority,” they need to win this audience.

People who are more “unplugged” than the typical Snapchat user will also appreciate the ability to snap a photo and deal with the sharing later. In addition, creating a more permanent record of photos makes the app more user-friendly and the functionality easier to understand for the less digitally-native population.

多于50% of new Snapchat users are over the age of 25，并且观众的增长速度比25岁以下的用户快2倍。通过浇水以前以激光为中心的任务，该应用程序将吸引更广泛的受众，尽管有可能疏远他们当前的受众。时间会证明这是否值得冒险。

Will Memories Kill Snapchat's Spark?

许多其他的社会networks have done before, Snapchat is attempting to cement its status by widening its net. In this case, they’re trying to become the all-in-one destination for conversation.

这是最新的几个解放军tform away from the one thing that separates them from other social networks. In a crusade to take on messaging apps like Facebook and Whatsapp, Snapchat could lose their spark -- the “it factor” that helped them rise to popularity so quickly.

In six months, we could be struggling to find any major differentiators between social networks, and this is likely what Snapchat is aiming for. By incorporating Facebook-like features into their platform, they’re betting on users making Snapchat a larger and larger part of their online presence and communication habits. They’re banking on becoming the first widely-adopted social platform for voice, video, photo, and text communication.

However, in turning their attention away from their core audience and broadening their vision, it wouldn’t be a surprise if young users quickly move on to the next big platform that isn’t infiltrated by advertisers andSnapchat上的品牌营销.

The Ephemeral Era of Snapchat Is Over

当Snapchat发布时Stories早在2013年10月，他们将该功能描述为“像Snapchat一样有趣而短暂”。

周三的博客文章宣布回忆，“短暂”一词明显没有。尽管Fun可能仍然是Snapchat任务的核心，但很明显，他们正在从短暂的根源中继续前进。

What do you think of Memories? Do you think Memories will help or hurt Snapchat in the longrun？让我们在评论中知道您的想法。