有这么多人noti检查他们的智能手机fications and social media feeds while traveling, commuting, and even relaxing, what better way to market than on social media?
Social Media Marketing is Effective
Social media advertising reaches audiences in a low-cost, impactful, and effective way. This is exactly why social media campaigns have become a crucial marketing technique for businesses everywhere.
With billions of people on social platforms — and continued growth in monthly users and influence — it’s hard to imagine how businesses could remain relevant without creating a social media presence.
Using social media will allow you to reach your target audience, engage with current and potential customers, createbrand loyalty, increase website traffic, and drive sales. Marketing on social isn't just a trend, it’s a powerful industry technique that is here to stay and will help you reach more people all over the world.
How to Set Social Media Marketing Campaign Goals
When creating a social media marketing campaign, you should keep specificSMART goalsin mind to ensure your work is as effective as possible. Here are some goals to consider and examples of companies that executed them well.
To provide more context and help you get a better grasp on these campaign goals, we've paired them to related social media marketing campaign examples. Let's take a look:
提高品牌知名度
Your business canimprove brand awarenessthrough social media by posting your campaigns on a variety of platforms. You can also use specific hashtags and provide followers with incentives for sharing your content and tagging their friends.
通过社交提高品牌知名度也不需要花费很多时间。实际上，91%营销人员说，他们注意到他们的品牌知名度有所提高，每周仅在社交媒体上花费几个小时。一旦制定了广告系列的计划，您将能够准确地绘制出在何处以及何时发布的范围，以保持效率。
使用社交媒体营销的一个很好的例子raise brand awareness is Apple’s Shot On iPhone campaign. Apple’s impressive iPhone cameras allow their9000万+users to take pictures that look like they were taken with professional cameras.
Taking beautiful pictures has also become increasingly important for social media users over the years, especially with photo-focused platforms such as Instagram. Apple decided to mesh these ideas together and launch the Shot On iPhone campaign which features iPhone photos taken by customers.
Users take pictures with their iPhones, post them to social (typically on Instagram in this case), and use the campaign’s hashtag, #shotoniphone, which has been tagged in over430万posts thus far. Apple shares select photos on theirInstagrampage to their 6.8 million followers and gives participants a chance to have their photo on a billboard.
苹果的社交媒体营销活动通过其Instagram页面，标签以及人们与自己的追随者分享照片的要求提高了品牌知名度。
Apple started the campaign, but iPhone users are the people doing the hard work. Through this campaign, the company builds a feed of the most beautiful and unique pictures that also serve as a way to improve brand awareness and market the iPhone camera feature.
Learn how to build your company's brand with a free guide to effective and measurable branding.
Connect With Your Audience
Connecting with your audience is important in all types of marketing. In a world with growing distractions and diminishing patience, effective marketing tactics are more important than ever. The good news is that social media has made it easier to connect with potential customers anywhere around the world.
When working on a social media marketing campaign, you want to connect with your audience both on a surface level — through a follow, comment, or a “like” — and on a deeper level — through a relatable post that gets them feeling a certain way about your brand or products.
可口可乐Share a Cokesocial media campaign successfully connects the company with their audience on a deeper level. By selling bottles of Coke with people’s names on them, Coca-Cola personalizes the buying experience which gets customers excited about purchasing and sharing the bottles.
Whether it’s their name or the name of a family member, friend, or co-worker, customers feel a connection to these bottles of Coke. Some of the bottles even have stickers on them that customers can peel off and wear as a name tag or give to someone else.
可口可乐made the campaign evenmorerelatable by creating labels with multiple different spellings of names and including less-common names. Customers can also personalize their bottle on the company’s website for $5. The company found a way to engage with everyone through this campaign.
可口可乐also promoted a hashtag, #shareacoke, so social media users can share their pictures and videos with friends and followers. Since the campaign has gone viral, the hashtag has been used on millions of推特andInstagramposts. And for those who want to share a Coke, or post a picture about their own experience, there are links to more information about the campaign in the bio section of Coca-Cola’s social profiles.
The Share a Coke campaign gets people excited about a personalized bottle of Coke and makes customers feel connected to the brand on a deeper level. In turn, millions have been motivated to share pictures, videos, and stories on social media about their experiences buying and sharing a Coke.
增加网站流量
Social media is a great way to增强网站流量. Simply putting your website in your profile bio helps guide users to your site where they can learn more about your company or a specific product. Customers have little patience and lose interest quickly. By including the URL in your bio, you will avoid any confusion and keep things simple for your potential customers.
Your campaign team can also respond to followers on social with URLs to specific landing pages on your website. Adding links to your website as part of a natural conversation or organic post is a great way to show them you are listeningand增强网站流量.
最后，您可以将网站或着陆页URL添加到您的社交帖子中。您将通过为关注者提供指向他们自己回答问题和疑虑所需的资源的链接来增加网站流量。bob体育苹果系统下载安装
For example, many news stations across the country add URLs to their stories on social media. They are often seen posting an eye-catching image, video, quote, or statement along with a link to the actual story.
This works well because it increases their website traffic. If followers don’t follow the link to the station’s website, they can always click “Like”, or “Share” if they still want to interact.
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Drive Sales
Marketers want customers to get excited about their products and brand. When a business can do this successfully, they will most likely see an销售增加. Social media campaigns are a great way to get people excited about new products because of the ability to share, use images, get the word out.
One example of this was the Starbucks Unicorn Frappuccino campaign. Starbucks has been known to create special “secret menu” items, and these drinks have become increasingly popular to photograph, as they often make for funInstagramand推特posts. The company took advantage of this and started selling the Unicorn Frappuccino — a bright, colorful drink that was only in stock for a limited time.
Starbucks shared pictures of the Frappuccino all over social media and drummed up excitement around the drink. They also created a hashtag, #unicornfrappuccino, to encourage customers to share their experiences purchasing and drinking the beverage.
The $5 drink was so popular with customers that during the single week it was available in April 2017, there were over180,000 postson social media that featured the drink. The drink also led to an increase in same-store sales for the second quarterby 3%, and same-store sales were up 4% in March 2017.
现在，我们已经审查了一些最成功的社交媒体营销活动，让我们深入了解您可以启动自己的方式。
There are many ways to create a successful social media marketing campaign. Plans vary based on industry, social media platform, and campaign type. Use the following tips — which are centered around three major steps includingresearching your competition,crafting your strategy, andpromoting your content— to create your social media marketing campaign.
1. Research Your Competition
你的社交媒体市场的规划阶段ing campaign, consider your competition.
- Which companies are similar to yours and already have successful social media accounts?
- Which companies have campaigns that you know did well?
- Do the companies you are reviewing typically conduct giveaways, contests, or live videos?
- What is engagement like on their social posts?
By taking a step back and asking yourself these questions, you’ll start to understand what’s working well in your industry. You will also be able to determine how you can make your campaign unique.
在其他地方也寻找灵感。If your competition isn’t on social, you’re not a fan of their previous campaign style, or you have an exceptionally unique business, then look for other campaigns that inspire you and determine how you can apply elements such as a similar style, level of engagement, aesthetic, or a specific message to your campaign.
2. Craft Your Strategy
Next, craft your campaign strategy. To determine your campaign goal, consider your target audience.
Appeal to your target audience.
- Who are you trying to reach?
- How would you classify your target audience?
- What are you hoping this campaign will achieve for your company and your audience?
- How can you create continued engagement with your followers throughout your campaign?
Ensuring your content and messaging appeals to your target audience should always be your top priority. Remember this important rule throughout your social media marketing campaign. Don’t lose sight of who you are trying to connect with andwhy.
否则，您的听众可能会在您的社交帖子上滚动，或者在几秒钟内对您的竞选活动失去兴趣。
以下是在社交媒体上吸引目标受众的一些方法：
- Consider current trends.What do people want to view these days? For example,Instagram故事和直播变得很受欢迎。您可以将这些趋势纳入您的社会常规和竞选活动中吗？
- 有益。Make your audiencewantto stop and listen. If you don’t have information worth their time, why would they check out your post or campaign? Provide your audience with an incentive — create a giveaway that requires your audience to read your description from start to finish. Additionally, tell them how to participate in the giveaway and when you will announce a winner.
- Create unique and compelling visual content.Whether it’s a video on Facebook or an edited picture on Instagram, make sure your visual content is compelling and entertaining. Give your audience something they haven’t seen before.
- Engage with your audience.After posting on social media,84% of consumersexpect companies to respond within 24-hours. If your followers leave questions, comments, or concerns on your posts, you should reach back out to them. You will form a personal bond with your audience that will make them more loyal to you and your brand. You will also earn their trust more efficiently.
Choose your content type and format.
To determine your content type, think about why you’re creating your campaign. Here are some instances in which a company might create a social media marketing campaign:
- Holidays
- 特殊场合或里程碑
- Partnerships with other businesses
- 用户生成的内容促销
- Contests or giveaways
考虑在哪个平台上使用哪种内容类型。例如，如果您的广告系列使用大量静态摄影，那么Instagram也许是您的平台。如果您需要实时流媒体并希望分享更长的视频，则Facebook可能是一个不错的选择。而且，如果您想发布较短的信息爆发，Twitter可能很合适。考虑一下每个平台最适合的，然后从那里开始。
Manage the results of your campaign strategy.
No matter why you’re creating your campaign, you’ll probably be interested in knowing your campaign’s level of success. To make any conclusions about your success, you’ll need some type of metrics to measure and monitor throughout your campaign.
A popular way to do this is through a metric tracker such asGoogle Analyticsor HubSpot’ssocial monitoring and metric trackingtool. This type of concrete data will provide you with information like the amount of overall campaign traffic, how many new followers that you attract (as well as how many followers you lose), your level of engagement, changes in website traffic, and any change in sales.
3. Promote Your Content
Now it’s time to start sharing your campaign and promoting your content. Consider the following techniques on how to promote and share your content.
Promote one message throughout your campaign.
You should start by promoting one message on multiple different platforms using content that fits the chosen platform. By consistently sharing the same message across your campaign, your followers will hear the same information over and over again, which will allow them to retain your message.
过去的营销活动证明了重复时消息最有效. Repetition will result in familiarity, which will foster trust between your audience and your message, brand, and product. Redundant messages stick.
Balance your promotional and non-promotional content.
Your followers will notice if you’re constantly pushing promotional content on them. By balancing promotional and non-promotional, your followers will perceive you as being helpful and will want to engage with you more.
这是关于您的追随者不会感到压力或被迫成为客户。如果您为关注者提供促销内容，这些内容与他们觉得有用和吸引人的内容保持平衡，那么您将最有效。
确保您的内容对您的业务独有。
Create an aesthetic for your campaign that matches your brand. You want this to be unique — anyone that lands on your page should know that it’s yours without reading your profile handle. Being unique and authentic helps you stand out … it also gives people a reason to want to follow you over your competitors.
Engage with your audience regularly.
无论您有多少关注者，都应该留出一些时间来回答问题，“喜欢”评论并回应反馈。通过抽出时间与您的追随者互动，您将为他们提供他们不会忘记的个人经历。这些是关系和经验的类型，可以使追随者投资您的品牌。
Create a unique hashtag for your campaign.
All major social media campaigns have a hashtag that should be the same across your social platforms. Hashtags allow your team members to keep track of interactions and make it easy for your followers to engage with your campaign. Your hashtag should be unique and memorable.
For example, Snickers has a popular social media campaign called You’re Not You When You’re Hungry. They depict people lashing out, losing their minds, and even turning into different people because they are “hangry” … or hungry-angry. These people go back to their normal selves once they eat a bite of a Snickers bar and satisfy their hunger.
他们在广告系列中的主题标签是#ATASNICKERS。它很简单，简单地记住和面向动作。此外，“吃窃贼”也是他们的广告标签线之一，这有助于整个竞选活动的统一性。
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使用调度软件自动化您的内容bob电竞官方下载.
Although creating engaging content and interacting with your followers may be time-consuming, there is a way to schedule your campaign posts ahead of time to save you from having to do it in real-time.
Tools such asHootsuite,众民, andCoSchedule允许营销人员安排文字，照片，视频，主题标签等帖子。这些调度工具中的一些包含分析功能，以帮助用户确定哪些计划帖子表现良好，并且需要修改哪些帖子。
利用实时流来利用您的优势。
By 2021, live streaming is expected to become more than a $70 billionindustry. With live streaming, audience members can watch content in real-time from anywhere around the world, which creates a unique and engaging experience.
Facebook Liveis one of the most popular ways to stream live content, followed by other platforms such as Twitter, Instagram, and YouTube. You can use live streaming to update followers on news as it happens, conduct giveaways and contests, interview guests and影响者, or simply make followers feel personally connected to your brand.
The way you promote your content is your decision, but don’t forget to test and analyze your results. This way, you'll know if any immediate changes can or should be modified while the campaign is still live. You can also apply this information to future campaigns.
Begin Creating Your Campaign
Social media has taken the world by storm. Although some trends are changing, social media is here to stay. Social media marketing campaigns are a great option for businesses that want to remain relevant and promote their content effectively and efficiently.
具有重大影响力的可能性，与追随者和客户直接互动的能力，与成千上万（甚至数百万）人共享您的内容的便利性以及工作的预算友好性，社交媒体营销活动吸引了两者企业和消费者。
Get started creating unique and engaging content for your social followers and make an impact that drives sales and gets people pumped about your brand.
最初发布于2019年10月1日上午9:57:00，更新于10月29日2021年
Topics:
Social Media Campaigns