How to Easily Create Professional-Looking Videos for 4 Popular Social Media Platforms

Video is dominating social media marketing. In fact, experts predictvideo will account for 80% of global internet traffic by 2019。因此，现在是掌握媒介的最佳时间。

多亏了简单，免费的视频创建工具，you don’t need a big budget, professional equipment, or a filmmaking degree to make compelling videos for your brand. But since each social network comes with its own guidelines and unique audiences, you'll need an understanding of what kind of content is effective on each network.

We’re breaking down what performs best on four of the top networks: Instagram, Facebook, Twitter, and YouTube, so you can easily create videos that truly shine no matter where you share them.

Creating Video for Your Instagram Newsfeed

Instagram has experienced incredible growth recently -- especially in terms of video options -- but let’s first talk about your main Instagram page.

These posts, which appear in your followers' feeds, are the main window into your business or brand. As such, you want to reserve this space for your most polished, on-brand content. Here you might publish a video that explains your brand’s value, or a process video that offers an inside peek into your craft.

Keep these Instagram video rules in mind when creating your video story:

Instagram imposes a one-minute time limit.If you have a longer piece of content that you still want to promote, you can post a portion as a teaser on Instagram and use the link in your bio to drive people to your website to see the whole thing. Note this in your caption and add a tracking code to the link so you know how it performs.

Keep it inside the box.Videos can play in square, vertical, or landscape mode, but make sure you tap the “expand” button in the bottom left corner if you have a non-square video so it does not appear cropped.

视频封面很重要！Instagram allows you to select a video cover that shows as a thumbnail in the feed. Make sure you select an intriguing frame to compel people to watch.

最好的视频与声音合作。Instagram视频自动播放声音播放，因此请确保您的消息清楚是否清楚，观看者是否敲击声音。

The following examples from Persnickety Prints, a photo printing company, show how video can help communicate both your mission and craft, two essential pieces of content forsmall business video marketing.

You can also modify classic Instagram content pieces into video, like this slideshow video that transforms a #motivationmonday post:

Creating Videos for Instagram Stories

Instagram的新Snapchat-like特性是尖吻鲈属t platform to win marketers’ hearts and time. And for good reason. IG stories have impressive engagement stats: according to Instagram, one in five Stories earn a direct message from viewers and one-third of the most viewed Stories come from businesses.

Instagram故事很酷，因为它们是短暂的内部外观，使您可以与追随者建立更多的联系。使用使用贴纸，过滤器和表情符号的内容，可以随意获得一些较少的抛光和更真实的东西。这是创建Instagram故事视频时要记住的基本参数。

Take the opportunity to get personal.与您的Instagram页面上的帖子不同，Instagram故事持续了24小时，用户通过单击Feed顶部的头像来看到它们。广播结束后，实时视频消失了。

您不必直接在Instagram中编辑所有内容。您可以在应用程序中拍摄照片或视频，但是，如果您想使用以前创建的图形，动画或视频，只需在“故事”视图中刷新以从相机卷中发布内容。

请记住，唯一可用的内容将是在过去24小时内创建的视频或照片。考虑使用免费的图形设计工具，例如Adobe Spark，它允许您调整大小content for Instagram Storiesand animate text.

保持简短而甜美。您在Instagram故事中包含的每个照片或视频都限于10秒。从应用程序内部的实时广播限制为一小时。

Don't be afraid to share multiple stories a day.您可以随心所欲地发布，而不必担心您的关注者烦恼，因为用户必须选择加入才能查看内容。

You can tag users within stories.Tag other Instagram users in your video by typing their handle using the text feature in the top right corner. Tagged users will have a notification sent to their Instagram inbox.

We suggest offering content to your followers they can’t get anywhere else across your channels. This provides incentive to follow you and can act as a great conversion tool for your most active supporters or customers. You might post about a special offer, provide a behind-the-scenes view of your business, or go live to talk directly to your followers, which doesn’t require anything special beyond guts and tapping the button.

为Facebook创建视频

Facebook每月有19.4亿个用户，他们每天观看超过1亿小时的视频。以美味 - Buzzfeed的美食视频分支 - 正在击中的美食 -1.8 billion video views每个月的平台。Facebook奖励这video content like crazy in the algorithm, which means hopping on this macro trend will score you more visibility on the network.

Like Instagram, you can go live directly on the platform to talk to your users. However, live video is fleeting -- great for boosting engagement on your page, not so great for generating traffic back to your site or creating content that you can use over and over. For that, you still need polished video content that speaks to your value or tells a story.

There are three things to keep in mind when creating a video for Facebook:

Ask yourself: will my viewers watch thiswhole视频？There’s no time limit, but the algorithm rewards content that viewers watch all the way through and generates interactions (likes, shares, and comments).The best videos capture attention within the first three seconds.

您的视频应与声音发出。根据媒体出版物Digiday的说法，多达85％的观众观看了他们的Facebook视频。

在新闻源Garner中自动播放的视频比通过Porportbob官网官方网站 Link共享的视频高出186％。您可以使用Adobe Spark Video iOSapp to natively share on Facebook with one tap.

In a single month last year over3 million small business ownersposted a video to Facebook. Here's an attention-grabbing example made with Adobe Spark that conveys a story regardless of sound:

Creating Video for Twitter

Live video and curated video content are booming on this formerly text-driven platform. Twitter has well over 800 million monthly users, 82% of whom engage with brands on the platform, according to its Video Playbook report.

Video views on Twittergrew 220 timesfrom what they were in 2016 to 2017, and opportunities for advertisers are also growing, with the site offering pre-roll ads for live video and replay for Periscope videos as of March 2017, according to Forbes Tech writer Kathleen Chaykowski. But you don’t necessarily need a large advertising budget to capitalize on this trend.

Create polished video content for your Twitter feed keeping these three rules in mind:

Max video length is currently 140 seconds for imported content.

Grab attention within the first 3 seconds to stop thumbs from scrolling.

Upload videos natively toTwitter确保新闻源中的自动播放。bob官网官方网站

无论您是动画图形还是使用视频剪辑，都可以吸引观众。查看一些行动中这些技术的示例：

Creating Video for YouTube

YouTube拥有超过10亿用户，每天观看数亿小时的YouTube。与此列表中的其他社交平台不同，YouTube还具有Google的巨大搜索能力和元数据工具。

Your content strategy for YouTube should support your overall SEO stratgey. One way to go about this is to figure out which keywords you want your brand to rank for and craft compelling and entertaining video content that uses those keywords in your video, titles, images, and video descriptions.

关键是要考虑一下通过Google搜索来的客户的理想途径是什么。假设您的公司是一家bob全站app照片打印公司。对于正在寻找“订婚照片”“剪贴簿”等事物的人，您可能会很有趣。如果您想捕捉那些感兴趣的人，最好的选择是为他们已经搜索的内容创建内容。

人们在平台上也有某些类型的视频。根据营销机构的说法Mediakix, product reviews and how-to videos rank as the top two types of videos on YouTube, with vlogs (video blogs) coming in at number three.

This is great news for small businesses because the platform comes primed with a huge audience looking to learn more about products or how to do something. You could ask influencers or customers to post a video review of your business to marry your influencer marketing with your content strategy or you could create a series ofhow-to videosthat relate to your product or service.

When crafting and publishing video content to Youtube, keep these tips in mind:

Short videos still rule the day, but long form content is gaining traction.if you’re just starting out on YouTube or have an unverified account, your videos will be limited to 15 minutes. However, once verified, you can surely publish your hour-long webinars, trainings, or courses and of all the social networks and YouTube is the best place for those content pieces.

Skip the long intro而是用钩子直接跳入以改善观众的保留率。

Use YouTube’s built-in caption generatorto create subtitles for dialogue.

Don’t neglect your metadata fields.Your title, description, keyword -- even channel art -- are all meta data that tell search engines how to index your content and make sure it surfaces in front of interested searchers. Craft keyword-rich titles and descriptions and use YouTube’s keyword fields to improve search ranking. Add your bio, tagline, and website link to the description field of every video you publish so it’s easy for viewers to learn more about you.

Add a YouTube channel art.Just as your video and metadata tell search engines that your content is relevant, yourYouTube channel artand视频缩略图tell people browsing through search results that they should click and watch.

Your YouTube video cover and thumbnail are additional branding opportunities to communicate your content’s value and compel clicks. Plus, it makes your channel look more professional, which is important when competing on this massive platform.

Video Isn't Optional

这个故事的主旨？您的业​​务属于所有平台上的视频。无论平台如何，创建社交视频内容时都有三个总体要牢记的要点：

1）最好的视频在前3秒内引起人们的注意，并激发观众的情感。

2) Text on screen is a crucial ingredient to social video marketing,

3) A clear call-to-action is essential to seeing results.

Now go create something!