The thought of creating your own website may seem overwhelming.
You might even think this task is impossible for anyone but a developer or a person with a background in web design.
Well, I have good news for you — there’s a software out there that’s so easy to use, virtuallyanyonecan successfully create a unique and professional-looking website for their business, blog, or portfolio. It’s calledWordPress.
What Is WordPress?
WordPress is a content management system (CMS) that allows you to host and build websites. WordPress contains plugin architecture and a template system, so you can customize any website to fit your business, blog, portfolio, or online store.
But how?
This ultimate guide will cover a basic step-by-step process ofcreating your own WordPress websiteas well as a list of tips and tricks to remember while working with WordPress.
但是首先，让我们回答大多数人开始考虑新的WordPress网站时的问题：wordpress.org和wordpress.com有什么区别？
Wordpress.org vs. WordPress.com
wordpress.org和wordpress.com之间的区别has to do withwhois actuallyhostingyour website.
Youhost your own website or blog onwordpress.org, through a third-party hosting provider. You also have to download your WordPress software, buy a domain name on a third-party site, and manage your server. It’s a much more hands-on experience than with WordPress.com.
wordpress.com提出托管您的网站for你。您也无需下载任何软件或管理服务器。bob电竞官方下载如果您选择WordPress.com，您的网站URL将看起来像：www.mywebsite.wordpress.com。但是，您可以选择升级WordPress.com帐户并从第三方提供商购买自定义域（这意味着您的URL看起来像这样：www.mywebsite.com）。
How to Choose Between WordPress.org or WordPress.com
您可能想知道wordpress.org或wordpress.com是否会更合适。让我们回顾一下这两种选择都带有的一些利弊，以便您可以做出明智的决定。
Wordpress.org如果您想全力自定义和控制网站，则是理想的选择。但是，管理WordPress.org网站承担了更多的责任。您必须购买并设置自己的域名，上传和安装插件和主题，编辑网站的代码并管理网站的安全性。WordPress.org可以免费使用，但是您必须为拥有网站的其他所有内容付费。
WordPress.comis preferable if you’re looking for an all-in-one option that has most of the hard work done for you. You’ll never need to manage your server, pay for your hosting, or buy a domain. There are also a number of customization options that come with a WordPress.com plan to help you make your website look the way you want it to.
WordPress.com has a free and paid version. If you stick with the free version, you can’t upload any custom themes or plugins, and you will have a WordPress subdomain. However, there is always the option to pay forpremium upgradesand other plans that provide you with even more features and control, as well as the option to buy a custom domain through a third-party site.
WordPress for Beginners: How to Use WordPress
There are a number of ways for you to create your dream website with WordPress. Users generally find the softwareeasy to use, but getting started can be understandably intimidating if you’re completely new to the process. That’s why we have built this “WordPress for Beginners” guide. Want a quick introduction before you dive deep? Check out this helpful video:
For even more resources, we've also compiled some of thebest websites for learning about WordPress— these can be incredibly valuable sources of information as you start you journey.
Below, we will take a closer look at how to start creating your website.
How to Build a WordPress Website
- 选择WordPress计划（仅WordPress.com）。
- Set up your domain name and hosting provider.
- Install WordPress.
- Choose your theme.
- 将帖子和页面添加到您的网站。
- 自定义您的网站。
- Install plugins.
- Optimize your website to increase page speed.
- Get inspired from WordPress website examples.
WordPress is by far themost popular CMS today。Its ease of use and versatility enable the majority of users and business owners to create a website that works for their needs. Here’s how you can do the same.
1.选择WordPress计划（仅WordPress.com）。
要开始创建您的网站，请选择一个WordPress计划。如前所述，使用wordpress.org，您只有一个（免费的）计划选项 - 但它要求您购买域，托管提供商，插件，主题以及与WordPress网站相关的所有内容。
With WordPress.com, you’ll have to choose between thefive plansthey offer.
The main differences between these plans are the monthly fee, types of site customization, and the access you get to marketing tools.
2. Set up your domain name and hosting provider.
Setting up your domain name and choosing yourhosting provider for WordPress通常在网站创建过程中同一时间发生。
Before we talk about how to complete those tasks, let’s discuss the difference between your domain name and hosting provider.
Think about your domain name as your home address — it’s how your visitors are able to locate your website on the Internet. You domain name will look something like this: www.example.com.
您的托管提供商就像您的房屋一样 - 这是您的网站文件实际存储的地方。没有托管提供商，您的网站将无法在服务器上“实时”。一些best WordPressing hostingproviders includeWP Engine,Bluehost, andKinsta。
How to pick domain and hosting providers
Again, WordPress.orgrequiresyou to create your own domain and find a third-party hosting provider for your website. WordPress.com allows you todecidewhether or not you want a custom domain depending on the plan you choose, but it takes care of the hosting for you.
Your hosting provider is important because it impacts your website’s speed, security, and reliability. There are hundreds of providers to choose from, which is why we put together a list of22 of the best WordPress hosting providers为了帮助您确定最适合您的方法。所有这些提供商都遇到了WordPress’三个托管要求:
- PHPversion 7.4 or greater
- MySQL version 5.6 or greater OR MariaDB version 10.1 or greater.
- HTTPS support
首先,头Bluehost’s websiteand clickGet Started。
From here, you’ll be taken to Bluehost’s pricing page to choose from four plans.
Once you choose your plan and click选择, you’ll be taken to another page to sign up with a domain name.
Once you select your domain name, you’ll be brought to a page to complete your account and billing information for your purchase.
After confirming your account and purchasing your domain, you will gain access to your hosting dashboard where you’ll be able to install the WordPress CMS.
3。Install WordPress.
如果您在WordPress之外使用托管提供商，则需要安装CMS将新域连接到网站。
This time, let’s useGoDaddy举个例子。（不用担心，无论您选择的托管提供商如何，此过程看起来都相似。）
Note: If you choose to use amanaged WORDPRESS托管service likeWP EngineorKinsta, you won't need to go through this process, as those services were built specifically for WordPress and will have WordPress installed for you.
首先，登录您的Godaddy帐户，请单击Web Hosting, and thenManage。You will be brought to a screen with your account details.
Scroll down and underOptions & Settings, you will see an area titledPopular Apps。Click on theWordPressapp to begin the installation.
在安装WordPress,你需要回答a few questions about the domain you want to use, the directory where you want to install WordPress, and your admin information.
After about 24 hours, your website will be installed to your hosting account, and GoDaddy will send you an email confirmation.
现在您已经设置了域并安装了WordPress，接下来您需要设置“Primary Domain”在WordPress中，因此您的访问者在搜索您的域时会查看您的网站。
In WordPress, go toMy Siteand clickDomains。选择the custom domain you want to make your primary domain.
Then, click让主。
Confirm you meant to make this change by clicking更新主Domain。
Verify the update was successful by looking for a green box with a checkmark that saysPrimary Domain。
Now, on to step four: making your website look nice.
4. Choose your theme.
You can customize your WordPress website usingWordPress’ many themes and templates, each of which contains a multitude of layouts, formatting styles, colors, fonts, and other visual options.
WordPress automatically applies a default theme that looks rather plain. You can keep it, but your website visitors may not be so impressed. A custom WordPress theme, whether it’s paid or free, will make your website look appealing and professional to your buyer personas.
Similar to the wide range of hosting providers available, there are also hundreds of themes and templates to choose from. To help you out, we’ve put together a guide to我们最喜欢的20个主题和模板and categorized them by purpose. Whether you’re looking for a theme versatile enough for multiple different business types, or one suitable for your ecommerce site, portfolio, blog, or business, there’s a theme that will work for your specific needs. On top of your theme, you can further customize your pages with a builder tool likeElementor。
To find a theme that works best for you in WordPress.org, head to your admin dashboard. ClickAppearance, then主题。您将被带到另一个屏幕上，您可以在其中浏览可用的主题或搜索您想到的特定主题。
一旦你找到完美的主题,简单地安装它to begin customizing. Each theme has different steps required during the customization process, so be sure to follow them closely. If a theme has a website (often accessible through theWordPress theme and template library），在您通过自定义过程工作时检查文档。
5. Add posts and pages to your website.
When you add content to your WordPress website, it’s usually displayed in the form of posts and pages.
帖子（或“动态页面”）通常用于博客和投资组合，因为它们会自动将您最新的网站内容放置在特色内容的顶部。页面是静态的，这就是为什么它们更吸引企业主的呼吁 - 附加的内容停留在同一位置。
Posts and pages are the main post types in WordPress. Additionally, there are other native post types, as well ascustom post types。For now, we can just stick to pages and posts.
Start by deciding whether you want a post or page to serve as the homepage (or any page) of your website. To add a post to your website, go to the admin dashboard, clickPostsand thenAdd New。
You can add a title for your post, place photos, change the format, and insert page elements viablocksandshortcodes。ClickSave Draftto save your changes as a draft, or clickPublishto immediately take the post live.
Adding a page to your website is a similar process. In your admin area, clickPages, thenAdd New。
First, add a title to your page. Next, you can insert photos, embed videos, and add content. Follow the same steps to create multiple pages for your website. When finished, clickSave DraftorPublish。
6. Customize your website.
Beyond the theme you choose, there are a number of ways to further customize your website. Let's review a few options.
First, let's customize your site title. Fromyour admin dashboard, selectSettings > General。Here, add your website title and tagline. You can also toggle other basic site information like you URL, email, time zone, and more.
Next, let's customize your reading sections. UnderSettings > Reading, you can change your home page to a static page.
Consider this if you’re a business owner who prefers having content remain in one place on your website. Consider using a dynamic page if you’re a blogger who prefers having your newest content appear at the top of your pages. This way, your visitors can easily find your latest posts.
Thenavigation baris customizable, too. This enables your visitors to easily find information on your website.
Add a navigation bar by going to your admin dashboard, clickingAppearanceand then菜单。
From here, you can determine how you want your bar to look, how many pages you want to include, what you want to title those pages, and what order you want them to be listed in.
Of course, this is just a fraction of what you can do in the dashboard — clickherefor more information on your WordPress site settings and customization options.
7。Install plugins.
Plugins are pieces of software that add functionality to your WordPress website and enhance the user experience. With over55,000available plugins, there are options for most every type of website and user. Some of the mostpopular pluginsavailable include:
- 集线器WordPress Plugin: Easily add pop-ups, forms, and live chat to your WordPress website. And as an added bonus, pair this plugin, or otherCRM plugins, with your HubSpot CRM.
- All in One SEO: A top-rated SEO plugin that’s used by businesses to improve their rankings and uncover new SEO growth opportunities.
- The Events Calendar: An effortless events calendar that makes scheduling events from your site easy.
- Yoast SEO: The go-to plugin to help you with on-page SEO. This app makes sure you’re following best practices before you push your site live.
- TablePress: Need a table on your site? Look no further.
- The SEO Framework:另一个ca的插件n help you master SEO on your site.
To begin installation, head to thePlugins您的管理仪表板中的部分。这显示了您网站上当前安装的所有插件。根据主机的不同，您可能已经安装了几个插件。请注意，要使插件工作，您必须在安装后激活它。
要添加新插件，请单击Add New。Search for your desired plugin and then clickInstall Now, wait a few seconds, then clickActivate。
Get the WordPress CRM plugin that helps you organize, track, and nurture your leads.
8. Optimize your website to increase page speed.
Website performance is a critical part of the user experience. If a page takes too long to load, your visitors will move quickly to another site. You don't want to frustrate visitors with slow speeds.
You can improve your website's performance by enabling browser caching. Browser caching is the process of temporarily storing yourwebsite's dataon your visitors' browsers. That way, your content doesn't need to be sent from the web server for it to appear in the browser, which increases the website speed.
To enable caching for your website, install and activate a缓存插件with the process described above.
9. Get inspired from WordPress website examples.
As you begin to customize your website, you may feel overwhelmed by all the options you have. Instead of starting completely from scratch, it helps to grab some inspiration from other exemplary WordPress websites. Here are some of our favorites:
99% Invisibleis a popular podcast that focuses on design and architecture. Their website is sleek, modern, and offers easy navigation for visitors to quickly access each podcast episode.
The Houston Zoo's website displays its main attraction on the homepage. The magnifying glass icon on thetop menu barmakes searching the site effortless.
Awesome Motive, the creators behind several WordPress projects, engages their visitors with a polished, yet simple website. It features subtle animation to grab people's attention.
WordPress Website Tips and Tricks
There are a number of WordPress tips and tricks to make your website as impactful and user-friendly as possible — we’ve listed 20 of them below to help you do just that.
1. Focus on the basicsand create a greatuser experiencewith a WordPress theme that complements your business and website content.
2. Use dashes and not underscores when naming your filesin WordPress. Google looks as underscores as joiners, meaning your file will look like one big word. That won’t help you with your SEO. Use dashes to make it obvious there are separate words. (For example, use www.example.com/this-is-an-example, not www.example.com/this_is_an_example).
3。Use WordPress’ online supportfor any questions or concerns you may have while creating or using your website. There are a number offorums and ways to reach out to WordPress expertslisted on their website.
4. Use Image Alt Text to your advantage.Image Alt Textcan be used toimprove your SEO and Google rankings。
5。Keep yoursidebaras organized as possible。Stick to the essentials and think about what your website visitors and buyer personasreally需要快速简便地访问。
6. Back up your website regularly,因此，如果您失去了访问权限或遇到技术困难，那么您需要完全恢复内容所需的一切。有许多插件，例如Snapshot Pro, made specifically for backing up your WordPress content.
7。Learn and understandSEO basicsto ensure your website is completely optimized so you canboost your conversions。
8. Create a custom homepage.As mentioned earlier, WordPress will provide you with a default homepage. Take the time to create your own with athemethat works for your business — remember, this is your visitor’s first impression of your business, blog, or portfolio.
9. Keep an eye on your website’s performanceand know what is and isn’t working for your visitors. There are a number of useful WordPress插件, as well asGoogle Analyticsbob电竞官方下载软件，以帮助该性能。
10. Include an “About Us” page on your websiteto show your visitors you’re a trustworthy person and/or business. “About Us” pages are known to be thesecond most-visited pageson websites (after homepages) — so introducing yourself is important.
11. Make sure your site is secureto ensure there are no hackers gaining entry. Again, there are plenty of插件such asWP Defenderto help you with security.
12. Create custom permalinks.永久链接are the permanent URLs that you plan to keep static for the foreseeable future. They’re important because they improve user experience and enhance yourWordPress网站SEO。
13. Create a custom navigation bar(as we reviewed earlier) to make your site easy to use for your visitors.
14.在您的博客文章中包括摘录so people don’t land on your blog page and see your entire piece at once. By onlyincluding excerpts on your blog page, you make room to list all of your blogs in one location. Visitors can then read the excerpts and click-through to read the posts they are most interested in.
15.以一种有意义的方式构建您的网站for your business, visitors, and buyer personas. For example, use posts if you’re a blogger and use pages if you’re a business owner.
16. Remove “Comment” and “Share” buttons from specific pages您的网站。您不需要（或想要）“Comment” or “Share” buttonon your “About Us” page, or any of your service pages for that matter.
17. Consider what your website looks like on mobile.这些天，当他们的手机，平板电脑和其他移动设备上的手机，平板电脑和其他移动设备上，这绝非易事。考虑使用插入to help you achieve a responsive, mobile WordPress design.
18. Use visuals and video contentwhen possible to break up the text on your website pages.
19. Update your WordPress site and pluginsregularly. WordPress will tell you when updates are released. This will keep your website looking fresh and working efficiently.
20.使用社会证明to show your new website visitors how many other people have already viewed your site and content. There are插件to help youdo this in a matter of minutes.
21.Pick a CRM that works with your WordPress site. A CRM can help you keep track of the way users are interacting with your website and company. Here'sa list of some of the best WordPress CRM options。
Build a Website With WordPress
有一个很棒的网站很重要。这是how you connect with your visitors and leads, create a positive first impression with new users, and boost conversions. The good news is creating your own website doesn’t have to be a daunting process…at least not with WordPress.
易于使用的CMS提供了适合所有需求的完全可定制的计划。如果没有任何必要的知识，您可以立即开始为您的业务，博客，投资组合或在线商店建立自己的网站。
Originally published Jan 20, 2021 7:00:00 AM, updated August 30 2021
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