How to Use WordPress: Ultimate Guide to Building a WordPress Website

But first, let’s answer the question most people have when they begin thinking about their new WordPress website: What is the difference between WordPress.org and WordPress.com?

Wordpress.org vs. WordPress.com

The difference between WordPress.org and WordPress.comhas to do withWHOis actuallyhostingyour website.

你主持您自己的网站或博客WordPress.org, through a third-party hosting provider. You also have to download your WordPress software, buy a domain name on a third-party site, and manage your server. It’s a much more hands-on experience than with WordPress.com.

WordPress.com offers to host your websiteforyou. You also don’t need to download any software or manage a server. If you choose WordPress.com, your website’s URL will look like this: www.mywebsite.wordpress.com. However, you have the option to also upgrade your WordPress.com account and buy a custom domain from a third-party provider (meaning your URL will look like this: www.mywebsite.com).

How to Choose Between WordPress.org or WordPress.com

您可能想知道wordpress.org或wordpress.com是否会更合适。让我们回顾一下这两种选择都带有的一些利弊，以便您可以做出明智的决定。

Wordpress.orgis ideal if you want full power over customizing and controlling your website. However, there is a lot more responsibility that comes with managing a WordPress.org website. You have to purchase and set up your own domain name, upload and install plugins and a theme, edit your website’s code, and manage your website’s security. WordPress.org is free to use, but you have to pay for everything else that goes into having a website.

WordPress.comis preferable if you’re looking for an all-in-one option that has most of the hard work done for you. You’ll never need to manage your server, pay for your hosting, or buy a domain. There are also a number of customization options that come with a WordPress.com plan to help you make your website look the way you want it to.

WordPress.com has a free and paid version. If you stick with the free version, you can’t upload any custom themes or plugins, and you will have a WordPress subdomain. However, there is always the option to pay for高级升级and other plans that provide you with even more features and control, as well as the option to buy a custom domain through a third-party site.

WordPress for Beginners: How to Use WordPress

您可以通过WordPress创建梦想网站的多种方法。用户通常会找到软件bob电竞官方下载便于使用，但是如果您是全新的过程，入门可能会令人生畏。这就是为什么我们建立了此“初学者WordPress”指南的原因。想在深入研究之前快速介绍吗？查看此有用的视频：

For even more resources, we've also compiled some of thebest websites for learning about WordPress- 当您开始旅程时，这些信息可能是非常有价值的信息来源。

Below, we will take a closer look at how to start creating your website.

WordPress是迄今为止今天最受欢迎的CMS。Its ease of use and versatility enable the majority of users and business owners to create a website that works for their needs. Here’s how you can do the same.

1. Select a WordPress plan (WordPress.com only).

To begin creating your website, select a WordPress plan. As stated earlier, with WordPress.org you only have one (free) plan option — but it requires you to buy your domain, hosting provider, plugins, themes, and everything else related to your WordPress site.

With WordPress.com, you’ll have to choose between thefive plans他们提供。

这些计划之间的主要区别是每月费用，网站自定义类型以及您对营销工具的访问。

2.设置您的域名和托管提供商。

设置您的域名并选择您的hosting provider for WordPresstypically happen around the same time in the website creation process.

Before we talk about how to complete those tasks, let’s discuss the difference between your domain name and hosting provider.

考虑一下您的域名作为您的家庭地址 - 这是您的访问者在互联网上找到您的网站的方式。您的域名看起来像这样：www.example.com。

你r hosting provider is like your house — it's where your website files are actually stored. Without a hosting provider, your site wouldn’t have space on a server to “live.” Some of the最好的WordPress托管providers includeWP引擎,Bluehost, andKinsta。

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如何选择域名和托管提供商

Again, WordPress.org需要you to create your own domain and find a third-party hosting provider for your website. WordPress.com allows you to决定whether or not you want a custom domain depending on the plan you choose, but it takes care of the hosting for you.

你r hosting provider is important because it impacts your website’s speed, security, and reliability. There are hundreds of providers to choose from, which is why we put together a list of22 of the best WordPress hosting providersto help you decide what will work best for you. All of these providers meet WordPress’three hosting requirements:

• PHPversion 7.4 or greater
• MySQL版本5.6或更高版本或Mariadb版本10.1或更高版本。
• HTTPS support

首先，前往Bluehost的网站然后单击Get Started。

从这里, you’ll be taken to Bluehost’s pricing page to choose from four plans.

Once you choose your plan and clickSelect, you’ll be taken to another page to sign up with a domain name.

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Once you select your domain name, you’ll be brought to a page to complete your account and billing information for your purchase.

After confirming your account and purchasing your domain, you will gain access to your hosting dashboard where you’ll be able to install the WordPress CMS.

3.安装WordPress。

If you are using a hosting provider outside of WordPress, you’ll need to install the CMS to connect your new domain to your website.

This time, let’s use去吧爸爸as an example. (Don’t worry, no matter the hosting provider you choose, this process looks similar.)

注意：如果您选择使用托管wordPress hosting服务喜欢WP引擎orKinsta, you won't need to go through this process, as those services were built specifically for WordPress and will have WordPress installed for you.

To start, log into your GoDaddy account, clickWeb Hosting, and thenManage。你will be brought to a screen with your account details.

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Scroll down and under选项和设置, you will see an area titled流行的应用程序。点击on theWordPressapp to begin the installation.

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安装WordPress后，您需要回答有关要使用的域，要安装WordPress的目录和管理员信息的几个问题。

大约24小时后，您的网站将安装到您的托管帐户中，Godaddy将向您发送电子邮件确认。

Now that you have your domain set up and WordPress installed, you'll next need to set up your“Primary Domain”within WordPress, so your visitors see your website when they search your domain.

In WordPress, go toMy Site然后单击Domains。选择要制作主要域的自定义域。

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Then, clickMake Primary。

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确认您打算通过单击进行此更改更新主域。

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Verify the update was successful by looking for a green box with a checkmark that says主要领域。

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Now, on to step four: making your website look nice.

4. Choose your theme.

你can customize your WordPress website usingWordPress’ many themes and templates，每个都包含多种布局，格式样式，颜色，字体和其他视觉选项。

WordPress automatically applies a default theme that looks rather plain. You can keep it, but your website visitors may not be so impressed. A custom WordPress theme, whether it’s paid or free, will make your website look appealing and professional to your buyer personas.

Similar to the wide range of hosting providers available, there are also hundreds of themes and templates to choose from. To help you out, we’ve put together a guide to20 of our favorite themes and templatesand categorized them by purpose. Whether you’re looking for a theme versatile enough for multiple different business types, or one suitable for your ecommerce site, portfolio, blog, or business, there’s a theme that will work for your specific needs. On top of your theme, you can further customize your pages with a builder tool likeElementor。

要在WordPress.org中找到最适合您的主题，请前往管理仪表板。点击Appearance, thenThemes。您将被带到另一个屏幕上，您可以在其中浏览可用的主题或搜索您想到的特定主题。

Once you find the perfect theme, simply install it to begin customizing. Each theme has different steps required during the customization process, so be sure to follow them closely. If a theme has a website (often accessible through theWordPress theme and template library), check for documentation as you work through the customization process.

5. Add posts and pages to your website.

When you add content to your WordPress website, it’s usually displayed in the form of posts and pages.

帖子(or “dynamic pages”) are typically used for blogs and portfolios because they automatically place your newest website content at the top of your featured content. Pages are static, which is why they appeal more to business owners — the added content stays in the same place.

帖子and pages are the main post types in WordPress. Additionally, there are other native post types, as well as自定义帖子类型。For now, we can just stick to pages and posts.

Start by deciding whether you want a post or page to serve as the homepage (or any page) of your website. To add a post to your website, go to the admin dashboard, click帖子and then添新。

你can add a title for your post, place photos, change the format, and insert page elements viablocksandshortcodes。点击Save Draftto save your changes as a draft, or clickPublishto immediately take the post live.

将页面添加到您的网站是类似的过程。在您的管理区域，单击页面, then添新。

首先，将标题添加到您的页面。接下来，您可以插入照片，嵌入视频并添加内容。请按照相同的步骤为您的网站创建多个页面。完成后，单击Save DraftorPublish。

6.自定义您的网站。

除了您选择的主题外，还有许多方法可以进一步自定义您的网站。让我们回顾一些选择。

首先，让我们自定义您的网站标题。从your admin dashboard, selectSettings > General。Here, add your website title and tagline. You can also toggle other basic site information like you URL, email, time zone, and more.

Next, let's customize your reading sections. UnderSettings > Reading, you can change your home page to a static page.

Consider this if you’re a business owner who prefers having content remain in one place on your website. Consider using a dynamic page if you’re a blogger who prefers having your newest content appear at the top of your pages. This way, your visitors can easily find your latest posts.

Thenavigation bar也可定制的。这使你的访客to easily find information on your website.

通过进入管理仪表板来添加导航栏，单击Appearanceand thenMenus。

从这里, you can determine how you want your bar to look, how many pages you want to include, what you want to title those pages, and what order you want them to be listed in.

Of course, this is just a fraction of what you can do in the dashboard — click这里有关WordPress网站设置和自定义选项的更多信息。

7. Install plugins.

Plugins are pieces of software that add functionality to your WordPress website and enhance the user experience. With over55,000available plugins, there are options for most every type of website and user. Some of the mostpopular plugins可用包括：

• HubSpot WordPress Plugin: Easily add pop-ups, forms, and live chat to your WordPress website. And as an added bonus, pair this plugin, or otherCRM plugins，带有您的Hubspot CRM。
• 一口气: A top-rated SEO plugin that’s used by businesses to improve their rankings and uncover new SEO growth opportunities.
• 事件日历：轻松的活动日历，使您的网站调度活动变得容易。
• Yoast SEO: The go-to plugin to help you with on-page SEO. This app makes sure you’re following best practices before you push your site live.
• TablePress: Need a table on your site? Look no further.
• The SEO Framework:另一个ca的插件n help you master SEO on your site.
• Weglot: A top translation plugin for translating WordPress and WooCommerce websites.

要开始安装，请前往Pluginssection in your admin dashboard. This shows you all the plugins currently installed on your site. Depending on your host, you might have several plugins installed already. Note that for a plugin to work you must activate it after installing.

To add a new plugin, click添新。Search for your desired plugin and then clickInstall Now, wait a few seconds, then clickActivate。

Get the WordPress CRM plugin that helps you organize, track, and nurture your leads.

8. Optimize your website to increase page speed.

网站性能是用户体验的关键部分。如果页面加载太长时间，您的访问者将迅速移至另一个站点。您不想以缓慢的速度使游客感到沮丧。

您可以通过启用浏览器缓存来提高网站的性能。浏览器缓存是暂时存储您的过程网站的数据on your visitors' browsers. That way, your content doesn't need to be sent from the web server for it to appear in the browser, which increases the website speed.

To enable caching for your website, install and activate acaching plugin与上述过程。

For instance,WP Rocket是WordPress缓存插件这将使您的网站单击几下更快。得益于强大的选项，例如删除未使用的CSS和延迟JS执行，您将节省时间和精力，同时改善核心网络生命力等级，PagesPeed Insights分数以及整体加载时间。

9. Get inspired from WordPress website examples.

当您开始自定义网站时，您可能会感到不知所措。它没有从头开始完全启动，而是从其他模范WordPress网站中获得一些灵感。这里有一些我们的最爱：

99% Invisibleis a popular podcast that focuses on design and architecture. Their website is sleek, modern, and offers easy navigation for visitors to quickly access each podcast episode.

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The Houston Zoo's website displays its main attraction on the homepage. The magnifying glass icon on thetop menu bar使搜索网站毫不费力。

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Awesome Motive, the creators behind several WordPress projects, engages their visitors with a polished, yet simple website. It features subtle animation to grab people's attention.

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WordPress Website Tips and Tricks

There are a number of WordPress tips and tricks to make your website as impactful and user-friendly as possible — we’ve listed 20 of them below to help you do just that.

1.专注于基础知识并创造一个伟大的用户体验具有与您的业务和网站内容相辅相成的WordPress主题。

2.命名文件时使用破折号而不是强调in WordPress. Google looks as underscores as joiners, meaning your file will look like one big word. That won’t help you with your SEO. Use dashes to make it obvious there are separate words. (For example, use www.example.com/this-is-an-example, not www.example.com/this_is_an_example).

3. Use WordPress’ online supportfor any questions or concerns you may have while creating or using your website. There are a number of论坛和与WordPress专家联系的方法listed on their website.

4. Use Image Alt Text to your advantage.Image Alt Textcan be used to提高您的SEO和Google排名。

5。Keep your侧边栏as organized as possible。Stick to the essentials and think about what your website visitors and buyer personas真的需要快速简便地访问。

6. Back up your website regularly,so if you ever lose access or have technological difficulties, you have everything you need to completely restore your content. There are a number of plugins, such asSnapshot Pro, made specifically for backing up your WordPress content.

7.Learn and understandSEO basicsto ensure your website is completely optimized so you canboost your conversions。

8.创建自定义主页。As mentioned earlier, WordPress will provide you with a default homepage. Take the time to create your own with a主题that works for your business — remember, this is your visitor’s first impression of your business, blog, or portfolio.

9.密切关注您网站的性能并且知道什么是对访客的工作和不起作用。有许多有用的WordPress插件, as well asGoogle Analyticssoftware, to help with this performance.

10. Include an “About Us” page on your websiteto show your visitors you’re a trustworthy person and/or business. “About Us” pages are known to be thesecond most-visited pageson websites (after homepages) — so introducing yourself is important.

11. Make sure your site is secureto ensure there are no hackers gaining entry. Again, there are plenty of插件such asWP Defender帮助您进行安全。

12.创建自定义永久链接。永久链接是您计划在可预见的未来保持静态的永久网址。它们很重要，因为它们可以改善用户体验并增强您WordPress网站SEO。

13. Create a custom navigation bar(as we reviewed earlier) to make your site easy to use for your visitors.

14. Include excerpts on your blog posts因此，人们不会降落在您的博客页面上，并立即查看整个文章。仅由including excerpts on your blog page, you make room to list all of your blogs in one location. Visitors can then read the excerpts and click-through to read the posts they are most interested in.

15. Structure your website in a way that makes sensefor your business, visitors, and buyer personas. For example, use posts if you’re a blogger and use pages if you’re a business owner.

16. Remove “Comment” and “Share” buttons from specific pagesof your website. You don’t need (or want) a“Comment” or “Share” button在您的“关于我们”页面或您的任何服务页面上。

17. Consider what your website looks like on mobile.It’s no secret people are searching the Internet while on their phones, tablets, and other mobile devices these days. Consider using apluginto help you achieve a responsive, mobile WordPress design.

18.使用视觉和视频内容在可能的情况下，在您的网站页面上分解文本。

19. Update your WordPress site and pluginsregularly. WordPress will tell you when updates are released. This will keep your website looking fresh and working efficiently.

20.使用社会证明to show your new website visitors how many other people have already viewed your site and content. There are插件to help you在几分钟之内执行此操作。

21.Pick a CRM that works with your WordPress site. A CRM can help you keep track of the way users are interacting with your website and company. Here's一些最好的WordPress CRM选项列表。

Build a Website With WordPress

Having a great website matters. It’s how you connect with your visitors and leads, create a positive first impression with new users, and boost conversions. The good news is creating your own website doesn’t have to be a daunting process…at least not with WordPress.

The easy-to-use CMS offers completely customizable plans suitable for all needs. With no prior knowledge necessary, you can start building your own site for your business, blog, portfolio, or online store immediately.