5 Ways Affordable AI Can Streamline Your Sales Process

人工智能资源从新颖性变成了销售的必要性，大量投资bob体育苹果系统下载安装公司正在投入这些工具。

Market research firmIDC发现企业集体投资了估计27亿美元in sales process recommendation and automation in 2019 — a figure that's expected to rise considerably through 2022, at least.

鉴于这种技术在销售方面的范围不断扩大，因此任何企业都可以考虑这些平台可以适应其销售工作的何处，这变得既普遍又明智。

There's a diverse array of AI-powered sales software that suit a wide variety of needs — many of which can accommodate virtually any budget. Here, we'll get a picture of how affordable AI can streamline your sales process and some of the best tools available in the space.

How Affordable AI Streamlines Sales Processes

实际上，任何业务都可以从将这种技术纳入其销售流程中获得一些收益。但是，这是什么样的？人工智能到底对您的销售工作有什么影响？克里斯汀·霍尔特（Kristin Hersant）, VP of Marketing atGroove可以提供的高级概述人工智能工具do for you and your sales team.

正如她所说，“销售技术已经发展到现在AI通常内置到捕获大量参与数据的平台中。AI寻找数据中的模式，然后为卖方如何改善其工作流程和沟通提出建议。“

销售AI资源有几种类别，但是为了本文，我们将重点关注四种最突出，通常负担得起的平台bob体育苹果系统下载安装类型：

• Conversational Intelligence— resources that record, transcribe, and analyze phone calls.
• 声音和短信— tools that leverage AI to improve your voice call and SMS outreach.
• Sales Engagement- bob电竞官方下载软件可以告知如何以及在何处与潜在客户共享特定的高影响力内容，同时为未来的动作提供可行的见解。
• 基于AI驱动的帐户营销— platforms that enable companies to better sync sales and marketing by surfacing leads and target companies that align well with their existing client base.

Let's see how this range of resources can improve your sales process.

1. Conversational intelligence platforms can identify particularly pertinent conversation points.

Conversational intelligence platforms are designed, in large part, to pin down specific keywords and conversation topics that consistently emerge and resonate with prospects and customers. With the help of this technology, sales reps can tactfully direct conversations to points that will hit with the prospects they're talking to.

This kind of software also addresses the other side of the sales call token by helping sales managers identify ineffective topics and conversational strategies. Ultimately, conversational intelligence platforms streamline sales processes by trimming the fat from your sales calls.

It lets your reps know what and what not to discuss with prospects — putting less emphasis on the improvisational element of a sales call and focusing more on proven strategies, backed by hard evidence.

Chorus AI,Deepgram,观察,Cogito， 和Amenity Analyticsare among the most popular conversational intelligence platforms on the market.

2.对话智能平台使管理人员可以浏览和基准评估代表的电话。

Some conversational intelligence platforms can provide real-time, actionable, AI-powered feedback on their calls. Using that data as a reference point, these kinds of platforms allow users to monitor and scan all the sales calls in progress across their companies.

这些功能对于有兴趣拥有可以用来浏览，基准，评估和更好地了解其代表的电话的销售经理特别有用。访问此类信息可以使管理人员了解其团队在哪里有改进的空间。

这样，经理可以通过了解与个人销售代表和整个团队所需的特定弱点来简化其销售流程。

这些功能最突出的平台也许是Gong.

3. Voice and SMS platforms can expedite and optimize prospect outreach.

AI-powered语音和短信平台帮助销售团队s streamline their prospect outreach by using artificial intelligence to expedite processes like leaving voicemails, conducting outreach via SMS, and auto-dialing.

This kind of software manages to accelerate and optimize outreach without sacrificing the personal element of the process. Those functions I mentioned —specifically, voicemail drop and SMS outreach — are automated, but if the platform you choose to leverage backed by solid AI capabilities, your prospects and customers won't be able to tell.

声音和短信platforms can streamline your sales efforts by stripping back some of the more grating, unnecessarily time-consuming aspects of your sales process.

If your business conducts outreach through voice calls or SMS, you can save a lot of time and spare yourself some tedious work by leveraging one of these platforms.

这个领域的杰出系统之一是Kixie— a platform that can seamlessly integrate with your CRM.

4. Sales engagement platforms can offer actionable insights to improve your sales process.

销售参与平台的主要好处之一是其销售智能功能 - 跟踪您的所有电话，电子邮件和其他外展活动，以确定对您有用的和不适用于您的事情。

它考虑了您的潜在客户和客户联系的媒介，频率和内容之类的因素，以及与买方角色，销售阶段，业务规模和行业有关的素质，以了解有关如何以及何时与潜在买家联系的见解。

拥有这样的信息来支持您的销售流程，可以减轻您的销售团队的压力，并猜测您的努力。有了这样的指导和清晰度，您可以更多地专注于与潜在客户互动，而无需尝试自己的最佳方法与他们联系。

如果您正在寻找具有这种功能的平台，请查看Groove,SalesLoft， 和外展.

5. AI-powered account-based marketing platforms allow you to uncover demand and refine your sales efforts.

As per HubSpot's own definition,基于帐户的营销是“a focused growth strategy in which Marketing and Sales collaborate to create personalized buying experiences for a mutually-identified set of high-value accounts."

There are severaltypes of softwareavailable to support that process, but they're not all backed by artificial intelligence. AI isn't exactly an absolute necessity when it comes to ABM platforms, but the ones that are backed by those kinds of capabilities have particularly high potential to streamline a company's sales process.

AI-powered ABM platforms can help you pin down where interest in your business is coming from and how your sales and marketing teams can best translate it into deals.

这种观点和部门的校准通过确保提供给您的销售渠道的潜在客户可行，简化您的销售工作 - 可为您提供更合格的潜在客户和更清洁，更容易跟踪的销售流程。

6Sense— with its unique AI platform that leverages historical intent to reconstruct your business's account-based buyer's journey — might be the most notable software in this space.

The right affordable sales AI platform for a business will vary based on qualities like its favored medium for prospect outreach, its scale, the nature of its sales process, and its sales team's current performance.

尽管如此，无论您的公司在这些因素方面可能置于何处，您都可bob全站app能从某种经济适用的AI中获得一些收益。因此，如果您决定实施这些平台之一，那么要牢记一个关键点 - 您利用的AI工具应支持您的销售工作，而不是完全覆盖它们。

As Hersant put it, "Look for software that leverages AI to empower sellers as opposed to replacing them. At the end of the day, relationships still matter — especially in enterprise sales — so AI is most effective when it can surface insights that humans can’t, empowering them to build stronger relationships and generate more revenue as a result."

最初出版于2020年8月18日上午8:00：00，更新于2021年6月15日