A Quick Refresher on Gross Margin & Profit Margin

“我真的不希望我的业务获得更高的利润，”从来没有企业家说。

对于大多数企业主来说，其主要目标是尽可能多地带来收入，并随着时间的推移而增加其企业的收入潜力。尽管对您的公司所带来的钱有深刻的了解至关重要，但仅收入价值并不能提供足够的信息来帮助您评估小型企业的健康和增长潜力。bob全站app

What is profit margin?

为了深入了解您公司的底线，利润率是必不可少的数据点。bob全站app利润率衡量公司净收入的百分比来自销售。bob全站app因为这一数字也因您的业务费用而产生的因素，所以它可以衡量您的公司相对于销售的支出的能力。bob全站app

使用以下公式计算利润margin for your business.

让我们进一步分解该方程式的变量。

• 净利- 寻找净收入，从总收入中减去总费用。
• 净销售- 通过减去总销售额的总回报或退款来计算净销售。

计算这些值所需的数字都可以在您公司的资产负债表上找到。bob全站app这是一个例子。

一家拥有精品烘焙业务的企业家在一年内销售特色饼干的总销售额为100,000美元。该公司发bob全站app行了5,000美元的退款，使年度净销售额达到95,000美元。同年，该公司有70,000美元的支出，净bob全站app收入为30,000美元。

With these values, here is how we calculate the profit margin for the boutique baking company:

Profit Margin = $30,000 / $95,000 x 100 = 31.5%

我们计算出的利润率告诉我们，精品烘焙业务能够将销售额的31.5％转化为利润。尽管这是一个相当简单的例子，但利润率的价值和复杂性可能会因公司而异，因为成本可能会有很大的不同。bob全站app

It is important to note that there is no single profit margin number that separates a good profit margin from a bad profit margin. In fact, how good your company’s profit margin is largely depends on your industry.

2019年，商业租赁公司的利润率最高，有平均近50％。另一方面，制造公司有一个平均利润率仅为10％。与商业租赁相比，这可能是由于材料和劳动力的成本更高，而商业租赁的运营成本往往较低。在试图根据利润率衡量公司的性能时，请查看bob全站appaverage profit margins for your industry。

Additionally, the maturity of your business also plays a role. For new and scaling companies, costs tend to be higher which can lead to lower profit margins compared to more established companies.

Now that we understand the basics of calculating a company’s profit margin, let’s discuss the other calculations that may be helpful for determining the profitability of a small business: gross margin and net profit margin.

什么是毛利率？

利润率方程式的这种差异计算出您公司销售成本后公司的利润。bob全站app

Cost of goods sold includes direct expenses related to the production and sale of your company’s product. This value does not include non-operating expenses.

这是该方程式的样子：

现在，让我们将其应用于一个示例。假设您的公司今年的bob全站app收入为2,000,000美元。与您的产品相关的总成本为65万美元。您将如何计算毛利率：

毛利润=（$ 2,000,000- $ 650,000） / $ 2,000,000 = 67.5％

Ideally, your company’s gross profit margin should be high enough to cover your operating costs allowing some profit to be leftover. Any additional funds can be used for other expenses such as dividend payments or marketing collateral.

This value can also be helpful for calculating the profit margin of a specific product or offering, instead of finding the margin for the company as a whole. To calculate the gross profit margin of a specific product, use the revenue earned from sales of the product, and the costs related to the production of the product.

什么是净利润率？

净利润利润率计算您的总收入是利润的多少。而不是仅仅考虑创建和销售产品的直接成本，例如毛利润利润率，而是所有费用的净利润率帐户。

Here’s how the equation for net profit margin looks:

让我们以示例来使用它。如果您的企业获得200万美元的收入，并拥有1,500,000美元的总支出，则可以计算出净利润率为：

净利润利润率=（$ 2,000,000- $ 1,500,000） / $ 2,000,000 = 25％

For many businesses, it is expected to have a net profit margin that is lower than your gross profit margin. This is due to the addition of non-operating expenses. If you find your net profit margin is lower than you would like, or lower than what is needed for the health of your business, you can look for ways to reduce your costs — which is an easier variable to control than trying to drastically increase revenue in a short amount of time.

Gross Margin vs. Profit Margin

现在我们了解了什么毛利率和利润率，让我们讨论两者之间的相似性和差异。

Both gross and profit margins provide valuable insight into the financial health of a business. These values measure how effective a company currently is at earning a profit based on the goods and services sold. The difference between the two involves the factors used to determine profitability.

Gross margin shows how profitable a company is above and beyond how much they spend to create and sell their products. Profit margin measures how much a company earns from each sale they make.

Understanding both is important for getting a well-rounded view of the financial performance of your company, and are useful data points for determining both short and long-term financial strategies.

Check out this postto learn accounting basics to better understand the financial health of your company.