Conversational intelligence tools — programs that use artificial intelligence to automatically record, transcribe, and analyze hours of sales calls — are becoming a staple of a growing number of sales organizations' tech stacks.

And it makes sense — tracking and pulling insight from sales calls manually is a frustrating, labor-intensive, often ineffective burden that can eat up sales managers' time without offering much return.

现在,该软件开始在更广泛的销bob电竞官方下载售组织的运营中更加突出地位,因此值得进一步探索 - 特别是在可以提供的好处时。

销售量managers stand to gain a lot by incorporating this kind of tech into their teams' day-to-day and broader sales efforts. Here, we'll take a look at some of the ways managers can use conversational intelligence and see if one of these resources is worth the investment.

Free Resource: 10 Sales Call Templates for Outreach

管理者如何使用对话智能

确定销售代表需要教练的位置,并更快地开发高绩效。

Conversational intelligence platforms lend themselves to more concentrated, effective sales coaching — most notably when it comes to keeping reps in line with your broader messaging and refining how they communicate prospects individually.

阴影通话效率低下 - 毕竟,您的团队中可能有多个代表,在工作日期间只有这么多时间。会话智能使您可以加快该过程。对于您的日常工作,这可能是一个很大的帮助。

Most of these programs offer call recordings and accurate transcripts. With these reference points at your disposal, you can identify patterns that might be holding lower-performing reps back — all without having to take a considerable portion of your time to look over their shoulders and offer your thoughts.

That means you can offer pointed, personalized feedback at specific points in your reps' conversations — providing them with a clearer picture of what they're doing wrong and how they can best address those issues.

更好地了解客户的声音。

作为经理,如果您不了解,您将无法批评和提高代表的销售电话技巧如何他们应该说话。这种知识源于知道客户的沟通方式。某些语言和谈话要点会比其他语言引起共鸣,这比其他语言更具共鸣 - 它对他们有着扎实的感觉。

会话智能使得获得这种观点变得更加容易。这些平台为您提供必要的洞察力和可见性,以使客户的集体语音和兴趣保持脉动。

它可以阐明一贯提及的事件,特定于行业的趋势,与您的绩效或解决方案相关的关键字,竞争对手的名称,这些竞争对手的名称与特定类型的客户注册大多数,以及其他宝贵的见解,这些见解可用于更有效的销售交流。

它使您能够保持偏爱的模式,主题和反对意见,这些模式,反对意见不断地与潜在客户进行对话,从而使您可以形成更有效的角色并量身定制消息传递以最适合他们。

Get a better picture of the 'why' behind your team performance.

对话智能带来的模式,主题和反对意见的实用性不仅仅是完善您的销售教练。在弄清您更广泛的销售策略时,它们可能是重要的资产。

With conversational intelligence, you get a deeper, accurate understanding of the "why" behind your sales conversations. It's easy to refer to your sales metrics and base your process and strategies around them, but they only give you a piece of the picture.

来自会话智能的数据可以帮助您将图片充实。它可以帮助您了解构成KPI的趋势。当塑造您的销售工作等元素(例如您的流程和消息传递)时,这些信息可能是无价的。

会话智能软件值得投资吗?bob电竞官方下载

简短的答案?大概。

这些平台提供了宝贵的见解,可以使您作为销售经理的工作变得更加简单。您可以更多地参与代表的发展,同时减少精力和精力。

You can take a different angle to compiling and analyzing data that gives you a more holistic picture of who your target personas are, their preferences, and how they communicate. And this kind of software generally doesn't break the bank.

bob体育苹果系统下载安装像HubSpot's conversation intelligence,,,,阿沃马,,,,Wingman,,,,吉米尼,,,,Ciara, 和萤火虫都是出色的工具,以合理的价格获得,可以使几乎任何规模或结构的销售组织受益。

Conversational intelligence can improve every facet of your sales org's operations.Everyone involved — from BDRs to managers — stands to gain from leveraging it.

如果您想要更彻底的洞察力,使您可以充分利用培训,加快登机速度,更好地感觉到客户的沟通方式,并更好地了解您的绩效的细微差别,请考虑投资于其中一种资源。bob体育苹果系统下载安装

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2021年5月18日出版8:30:00AM, updated June 11 2021

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