Everything You Need to Know About Using Tie Downs in Sales

Only3% of buyers trust salespeople。In fact, the only people that buyers trust较少的than sales reps are car salespeople, politicians, and lobbiers. Sales tie downs are here to help fix that.

它们使您能够与您的买家建立信任和忠诚，并完成更多交易。与常规的销售流程不同，与潜在客户使用销售销售销售，以实施使您入住的常规问题，请确保潜在客户遵循，并确保您谈论对他们有价值的事情。这是减慢对话并加快销售流程的好方法。

帮助你的团队成员差异erentiate themselves by training them on the power of sales tie downs: what they are, how to use them, and mistakes to avoid. You’ll build trust and rapport as well as growing your bottom line.

什么是销售销售？

如果您在真空中表演，您应该如何知道自己的状况？当知道您的销售销量的降落时，客户洞察力和响应是关键。没有客户的任何回应，您不知道：

• If you’re doing a good job and your points are resonating.
• If the prospect understands the value of what you are selling.
• Whether or not you need to change your approach to better reach them.
• 合适的时间是完成交易。

Using sales tie downs allows you to check your assumptions around each of these points. They also get your customer engaged and saying “yes” before the time comes for you to go for the close. Building up slowly can make things feel much more natural to your customer.

每个人都去过那里：演讲正在进行。演讲者正在呈现。但是，这些信息正在插入一只耳朵，而另一只耳朵则流出。Prospects can tune out for many reasons, but sales tie downs help you re-engage them and keep them involved in the process, rather than just speakingat他们关于您的产品。它使其成为对话而不是独白。

Here are a few great sales tie downs that you can sprinkle into your presentation or conversation with your prospects:

• Do you know what I mean?
• 那听上去对吗?
• Shouldn’t it?
• 你同意？
• How does that sound?
• 那有意义吗？
• 不是吗？

Sales tie downs don’t have to be long, elaborate sentences. Often, it’s just as good to pepper them in casually. If they seem too crafted or artful, you may actually lose trust rather than gain it.

如何使用销售销售

如果您适当地使用它，几乎任何问题都可以降低销售。以下是在您的销售销量和周期中实施销售销量的几种不同方法。

Don’t make assumptions.

而不是在销售方面假设前进，使用销售联系来仔细检查您的假设。

For instance, you can make a statement and then, rather than continuing with your pitch, take a break to ask, “Does that make sense?” This question allows the prospect to breathe and reflect and lets you double-check how your pitch is landing. If needed, you can take the time to explain something that didn’t land and uncover information about where your prospect’s attention is.

响应非语言提示或音调。

轻轻点头或认可的“ MM！”真的很容易釉面。或“哦！”来自客户。与其对他们的欣赏而没有回应，不如使用销售联系来做出反应。例如，如果您要宣传一项功能，并且潜在客户会兴奋地抬起眉毛，那么您可以说诸如“您可以使用的东西吗？”之类的话。或“很酷，对吧？”这使他们能够确认他们对此感到兴奋。使用这些信息来磨练您的音调。

重新参与。

The average human attention span持续约10分钟。这意味着，根据您的销售时间多长时间，您可能会超越大多数潜在客户可以承诺的限制。在您的球场上采取迷你突破，要求销售领带折磨并重新吸引观众。

For example, you could say, “I know I’ve shared a ton of information. Does it all make sense? Is there anything you’d like me to double back on?” This gives them a chance to come back to the conversation, and you can take a break from pitching.

重申他们已经告诉过您的事情。

Nothing builds trust like letting someone know that you’re listening to them。A great way to build rapport and use sales tie downs with your prospects is to reiterate something that they said in the past and relate it to your current conversation.

例如，您正在销售软件来帮助管理中断。bob电竞官方下载您可能会说：“您提到由于中断而有28个小时的停机时间 - 您想谈谈我们可能减轻这种痛苦的特定产品吗？”客户会很高兴您记得细节。您还可以真正强调产品功能的价值以及它们将如何直接影响您的前景生活。

回答购买问题。

If a customer asks you a buying question, answer their question and be sure to include a sales tie down. If they ask, for instance, “How much does this feature cost?” you might respond with, “That feature costs $15 a month. Does that fit into what you’re looking to spend?” This response answers their question and opens up an opportunity to continue the conversation. If they aren’t happy with the price, you’ll be able to keep talking about it.

销售领带的陷阱

Sales tie downs sound pretty great, don’t they? However, there are still some things to be cautious of when starting to use them:

• Avoid using them too much. If you use too many, sales tie downs start to sound fake and stilted.
• Try not to sound pushy. If you wouldn’t use a specific tie down with your family, don’t say it to your prospect.
• 注意您的语气。您不想听起来有威胁性或争论性。
• Don’t just parrot statements back at your prospects.您想向他们展示您正在听和订婚，就像您希望他们成为。
• It’s not just about getting a yes. Sales ties downs are a great way to get extra information about how your customers feel about the deal.

请注意您的使用情况，销售销售销量可能是工具箱中最有效的工具之一。但是，使用它们太多，它们可能会将您的客户推开。

Sales Tie Downs Help Close Deals

当您的客户觉得他们被聆听并进行公开对话时，他们更有可能分享关键见解。关键的见解可以帮助您更好地制作，更有意义的演讲，并在您度过销售周期时培养更多的信任。

You don’t need to reinvent the wheel. Many of the most effective sales tie downs are just two or three words added to the end of a meaningful, informative sentence. Pay attention to how your prospects respond, and you can shift your strategy as needed.

使用销售领带作为听力工具，而不是一种反流信息的方法。您越了解客户，他们关心的东西以及与他们站在一起的地方越好。