建议对于销售人员的信誉至关重要。客户的激光建议提供了社会证据,可以使新的潜在客户的思想放松。

Because they're so important, reps shouldn't just wait for reviews to come in naturally -- they should proactively seek them out.

Use these tips to source personalized, persuasive LinkedIn recommendations that will make your profile stand out against a sea of competitors.

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如何要求对LinkedIn提出建议

1.考虑一下您想交流的内容

并非每个建议都具有相同的目的。您在寻找新工作吗?试图吸引新客户?试图进行急剧的职业转变?

Before you ask for a recommendation, think about what you're trying to accomplish, as this will impact who you'll ask and how you direct this person.

例如,如果您正在寻找一份新工作,则经理或同事的推荐有关示例性工作表现将有助于您脱颖而出,并为招聘人员和招聘经理而脱颖而出。

但是,如果您想获取新客户,客户的建议详细介绍了您帮助他们取得的结果,这对潜在客户来说意义重大。

2.确定您想推荐您的人

Next, zero in on the person you want to write a recommendation. Keep in mind the best person to write a recommendation isn't always the one you're closest with or the one with the most impressive title.

Here are some guidelines to help you find the perfect person to recommend you. Choose someone that:

  • 您已经工作了六个月或更长时间
  • 与像您这样的其他专业人士有经验
  • Has benefitted in a material way from your work
  • Is in a similar industry or holds a similar job to the target audience you'd like to attract (clients, recruiters, executives, etc.)
  • Is a strong writer
  • Regards you in a positive light (obvious, but critical!)

3. Identify three topics you'd like the person to focus on

像以下类似的通用建议并不那么有效:

  • "Steve is great! He's a really nice guy."
  • “吉尔是一个勤奋的人,也是一个聪明的工人。”
  • "Collaborating with Stephanie was awesome."

Sure, these statements are nice. But what do theyreallysay about you in particular? These accolades could be applied to almost anybody.

奇怪的是,您希望推荐能为您选择某些东西 - 工作,交易,组织。考虑到这一点,建议必须足够具体,以说服决策者特别选择您,而不仅仅是像您这样的人。

To ensure you get a customized recommendation, prompt the person you ask with a couple topics or questions. Just make sure to do it gently and courteously. After all, this person is doing you a favor -- you don't want to seem demanding.

Here's an example of how you might phrase your prompts:

"I'm really proud of the work we did on the Corp Inc. project. Could you write a bit about that initiative and what our collaboration and results were like?"

此外,考虑添加长度指南。这有两个目的。首先,它使人们了解这项任务需要多长时间。其次,它减轻了想知道他们写得太多还是太少的压力。

4.提供价值

切勿首先提供价值的情况。在发送建议请求之前,请找到发送给您的联系人的内容,例如有趣的博客文章,网络研讨会邀请,研究报告甚至推荐。

与其考虑最有趣的东西,不如考虑对您的联系最有帮助的东西。

5.发送请求

现在剩下的就是发送请求。您可以通过电子邮件或直接通过LinkedIn执行此操作。

要通过LinkedIn提出建议,请遵循以下步骤:

Step 1:Go to the LinkedIn profile of the person you're requesting a recommendation from.

Screen-Shot-2018-01-15-at-1.45.02-PM-compressor.png

Step 2:Click the "More ..." button below their profile picture, and select "Request a Recommendation" from the drop-down menu.

Screen-Shot-2018-01-15-at-1.10.49-PM-compressor.png

步骤3:将出现另一个下拉菜单。在您一起工作时,选择您与推荐人和职位的关系。

Screen-Shot-2018-01-15-AT-1.11.56-PM-Compressor.png

第四步:使用本文中的指南,向您的建议者写简短的注释,然后点击“发送”按钮以提交您的请求。

Screen-Shot-2018-01-15-AT-1.25.07-PM-Compressor.png

电子邮件模板请求LinkedIn建议

要通过电子邮件请求LinkedIn建议,请使用以下模板:

LinkedIn recommendations can set you apart from competitors and help your career in more ways than one. Add a few to your profile and see what they do for you.

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Originally published Jan 15, 2018 2:28:00 PM, updated January 15 2018

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