最好的房地产标签可利用您的在线形象

Once upon a time, the best way for prospective home buyers and sellers to find a real estate agent was to reach out to friends and family for recommendations. But today, most clients use their mobile devices to find agents and seek out properties for sale. One way to reach these audiences is through social media posts and accompanying real estate hashtags.

What Are Real Estate Hashtags?

Hashtags help social media users find content based on specific topics — you can create them by using the # symbol followed by words, like #realestate.

尽管该过程似乎很简单 - 就像您可以主题标签您想要和期望看到结果的任何单词一样 - 但实际上，如果您希望潜在客户能够找到您的内容，则必须找到不会过度使用或不足的标签。

If you use a hashtag that has been used millions of times, your post might get lost in the shuffle. But if you use an abstract hashtag that has only a few other posts, most people won't search for those terms, and you'll lose out on connections with potential clients.

为什么我需要房地产标签？

房地产主题标签可以帮助您向更广泛的受众推广内容。而且，随着虚拟技术在日常生活中的占有地位，使用可搜索的主题标签创建帖子只有在寻找潜在的房地产买家和卖家方面才成为一项资产。

This is especially relevant for people who are home-searching remotely in hopes of relocating. These kinds of prospects might not see your local advertising, bus benches, or billboards — but they can still connect with you over social media.

另外，创建通过主题标签找到的引人入胜的社交帖子可以帮助您建立品牌并与受众建立联系，从而导致新客户和回头客。

How Many Real Estate Hashtags Should I Use?

虽然房地产主题标签可能是一个很大的帮助，但它们并不能免疫“太多的好事”dilemma. It might seem like it makes sense to fill your posts with as many hashtags as possible to reach new viewers, but that's not the best approach.

某些平台每个帖子的主题标签数量有一个上限。例如，Instagram在帖子中允许30个主题标签。Twitter和Pinterest的字符极限分别为280和500，其中包括主题标签。

对于大多数平台，您需要每次帖子一到三个主题标签。在Instagram上，主题标签具有较高的限制，请选择每个帖子五到10个。并记住，用尽可能多的关键字填充帖子可以看起来像是垃圾邮件，而不是诱人。

How to Find Trending Real Estate Hashtags

虽然没有“正确”的方法可以找到趋势的房地产主题标签，但您可以利用某些技巧和技巧来帮助处理该过程。一种方法是访问社交媒体网站或应用程序，然后输入想到的主题标签。这将使用主题标签提出顶级和最新帖子，因此您可以看到它使用的频率以及使用此主题标签的顶级帖子是什么样的。

There are also several websites that help generate and track trending hashtags on various topics. For example,Best-Hashtags允许您输入主题标签，并且会带来与流行的相关主题标签。

如何使用房地产标签

Most platforms — particularly Instagram — have algorithms that don't like when a profile uses the same hashtags for every post. So you want to find a wide variety of hashtags that will work for you, and apply just a few for each post.

Vary them depending on the post. For example, you might use #interiordesign for an interior shot, and you might use #architecture for an exterior image of a home.

Now, it’s time to consider placement. Regardless of platform, there are a couple of common methods for weaving hashtags into a post.

首先，您可能会将一个主题标签放入后字幕中，例如“很高兴看到这个华丽的#xuryhome on the market. Set up an appointment for a tour today!"

Or, you could place your hashtags at the end of the post. For example,"Look at this stunning home for sale! Contact me for a viewing today. #realestate #dreamhome"

Another popular hashtag tactic is to add hashtags as the first comment on the post to avoid visual clutter in the caption — a strategy that's typically used on Instagram. Hashtagging on Instagram can be intimidating compared to other platforms, which are easier to do on an app or a desktop.

Luckily, you canpost to Instagram from your computer通过将桌面网站转换为移动视图，或者简单地将您喜欢的主题标签复制并粘贴在草稿帖子中，然后从应用程序中处理手机上的其余部分。

每个平台的最佳房地产标签

您知道如何，为什么和位置。现在，让我们研究每个平台的一些最好的主题标签。由于社交媒体应用程序的各种本质可能会有所不同 - Instagram更具视觉效果，而Twitter则大约是简短，迷人的，以单词为导向的帖子 - 一些主题标签在不同的平台上更有效。

Instagram的最佳房地产主题标签

These are the top real estate hashtags for Instagram. Rotate through them based on what you’re posting, and stick to five to 10 hashtags per Instagram post.

随着Instagram更加关注视频，例如IGTV或Reels，您仍然可以使用主题标签来推广您的内容。对于视频，请使用一到三个主题标签来避免视觉混乱。

• ＃房地产
• ＃房地产experts
• #RealeStateDeadVice
• #homeforsale
• #HomeForsale [州或主要城市]
• #luxuryrealestate
• #condoliving
• #HousealGoals
• ＃找房子
• #housesofinstagram

Best Real Estate Hashtags for Twitter

很容易在Twitter上找到和遵循主题标签的内容。这是该平台上房地产的一些顶级主题标签选项。

• #[location]realestate
• #property
• #homesforsale
• #Homeowner
• #newlisting
• #openhouse
• #topagent
• #fixandflip
• #HomeBuyer
• #virtualtours

Facebook的最佳房地产主题标签

在Facebook上的标签并不像其他平台上的用途那样有用，因为Facebook的算法给付费广告提供了更大的权重。不过，您可以尝试其中一些常见的房地产主题标签来有机地增强您的Facebook帖子。

• ＃房地产
• ＃房地产agent
• #RealeStateInvesting
• #RealestateGoals
• #RealestAteTips
• #homesforsale
• #homerenovation
• ＃找房子
• #houseforsale
• #housedecor

Best Real Estate Hashtags for Pinterest

Pinterest users primarily search for content through hashtags, so this is a great platform to use hashtagging to get noticed.

• ＃Dreamhome
• # interiordesign
• #architecture
• #homeforsale
• #RealestAteTips
• #housestyles
• ＃找房子
• #midcenturymodern
• #homepimpiration
• #starterhome

LinkedIn的最佳房地产主题标签

您是否适当地利用LinkedIn进行业务？由于LinkedIn是一个专业的社交媒体平台，因此非常适合想要在那里取名的房地产经纪人。您可以使用它来推广开放式房屋，展示当前清单，并分享最近出售的物业的成功。

It’s an excellent way to connect with potential clients, even high-profile executives who might be searching for luxury homes. To get your content noticed on LinkedIn, try some of these popular real estate hashtags.

• ＃房地产business
• #RealestateFinance
• ＃房地产
• ＃房地产agentlife
• ＃房地产company
• #houseforsale
• #Realty [位置]
• #sellersmarket
• ＃房地产agent
• #RealeStatesUccess

Utilize Top Real Estate Hashtags to Grow Your Business

使用社交媒体营销自己和工作的房地产经纪人可以在本地和有兴趣搬迁到新城市的有兴趣的买家那里找到新的受众。

但是，并非所有主题标签都是平等创建的，因此重要的是要在帖子中使用流行的常绿主题标签和趋势主题标签。有效地撒上它们，以帮助您的帖子在网上获得关注，这可以转换为艰苦的销售。