The 14 Best Real Estate Videos of 2021

Real estate videos are a powerful way to draw attention to your listings and your realtor profile. The购房者和卖家的个人资料报道说，有51％的买家在互联网上找到了他们购买的房屋。在家庭列表中包括强大的视觉效果对于脱颖而出并产生更多潜在客户至关重要。

Real estate mogulBarbara Corcoranbegan by recording videotapes of her listings. They were initially recorded on VHS tapes, but she found the greatest success when she uploaded the videos to her website. Potential clients could search for the videos online, individuals who were interested in a property reached out to Corcoran's team, and the business grew.

I've compiled the best real estate listing and agent videos to inspire you to create your own. Let's dive in and see what makes them so excellent.

Real Estate Listing Videos

Listing videos provide an overview of the homes and properties you're selling. An exciting and engaging video will pique buyers' interest and make them more likely to reach out to you or your real estate agency. It’s one of the bestreal estate marketing techniquesyou can employ right now.

Videos have become even more important since the pandemic. Buyers are no longer as eager to book a private viewing and are more interested in viewing a home online without stepping out of their current home. In short, real estate videos are a social-distancing-friendly method of showing a home to a buyer — no keys required.

Best Real Estate Videos

1.生活方式生产小组

The absolute best real estate videos are made by Lifestyle Production Group, a video production company that creates videos for realtors and real estate agencies. The group focuses on the homes’ architecture and the area surrounding the properties.

On itsYouTube频道, it creates video compilations of some of the most expensive and luxurious homes in the United States. In the video descriptions, it includes time stamps for each of the homes shown in the video. It also gives enticing names to each of its videos, such as the one below, which is titled“Find Out What $32,000 a MONTH! Gets You in Miami Beach, FL.”

我们建议观看他们的视频，以了解如何在YouTube上创建房地产品牌并观看正在行动的专家录像。这些视频显示了房间如何一起流动，并且公司放大了可能不会被房地产摄影捕获的细节。bob全站app摄影师很好地利用了光来创建对比度，突出显示细节并使房间看起来更具吸引力。

What We Love

• 生活方式生产小组’s videos are professionally and expertly done
• 使用光、运动、空间和距离the video more engaging
• Drone shots and close-ups show off all the features of the properties
• The visuals do most of the talking — there isn’t a voiceover

How to Make a Similar Real Estate Video

生活方式生产小组’s videos work so well because they use top-of-the-line gear and expert cinematographers. You can make a similar video by adhering to the following tips:

• Use close-up shots and distant shots to create a sense of dynamism within your video.
• Hire a drone videographer if possible. Set aside a budget of $500 to $1,500 for 1 to 3 hours of shooting.
• Be sure to use the light to create contrast or highlight the home’s top features.

豪华房地产视频

2.Bespoke Real Estate

Bespoke Real Estate is a high-end, real estate brokerage firm, and its team creates excellent listing videos. They feature sweeping drone shots and crisp clips of the interior, and a detailed overview of the property is included in the video description.

The listing videos are posted on YouTube, thesecond most popular search engine在Google后面。优化视频以获取关键字的潜在客户搜索将有助于您的视频在搜索引擎结果中排名。看看这个ultimate guide to SEOto learn more.

What We Love

• The sweeping drone shots of the property show off the desirable location.
• The video’s smooth transitions show off each room in natural light.
• The video shows shots of people enjoying the property and its views.
• 视频以日落结束，可提供出色的照明。

How to Make a Similar Real Estate Video

Bespoke Real Estate’s video has a high production value. You can make a similar video by adhering to the following tips:

• Hire a drone videographer if possible. Set aside a budget of $500 to $1,500 for 1 to 3 hours of shooting.
• Save money by takinginterior real estate photoson your own using a rented camera.
• 想想一天中的一天。从明亮的早晨拍摄开始视频，然后以日落射击闭合。

3.The Boutique Real Estate Group

The Boutique Real Estate Group’s listing videos feature luxury homes in California. The videos have energizing background music to enhance the stunning visuals of the homes.

The videos include footage of the area surrounding the home. Everything in the home looks like it’s ready for use. As such, it’s easy for viewers to imagine themselves interacting with the home — cooking in the kitchen, watching television in the living room, and spending time in the backyard.

What We Love

• 近乎静态的开场镜头给人一种期待感。
• The camera speeds up at the end of each shot at the beginning, building on the sense of anticipation.
• 慢动作的内部镜头确保我们徘徊并且不会速度穿过房屋。
• Home specs appear throughout the video, overlaid and embedded in the background shot.

How to Make a Similar Real Estate Video

The Boutique Real Estate Group’s video makes a great use of movement to draw us in, build anticipation, and let us linger on the details. You can make a similar video by doing the following:

• 利用几乎静态或慢动作的镜头来产生期望的感觉，并徘徊在最佳细节上。
• 整个视频中都覆盖房屋的规格（如平方英尺和房间数量）。精品房地产集团这样做，以便规格与背景一致。
• 不要害怕在房屋的最佳部分中徘徊。该视频重点放在游泳池上，这是该物业的最佳功能之一。

4.Doksimon Homes

Doksimon Homes是一家加纳房地产公司，专门在阿克拉从事豪华房地产。bob全站app每个列表视频都提供了房屋的电影概述，公司的所有者Michael Doksimon邀请观众订阅，包括不可错过的电话。bob全站app

In the video above, the realtor introduces the property by talking straight to the camera. He uses a variety of camera angles to keep the video exciting and engaging.

What We Love

• As Doksimon speaks in the beginning, the camera angle changes, keeping the scene dynamic.
• 视频不仅显示了房屋，还显示了周围的社区。
• 房地产经纪人从外面展示房屋的所有侧面，以便您可以看到后院，窗户和外墙。
• Doksimon shows off the highlights of each room as he walks us through.

How to Make a Similar Real Estate Video

Doksimon的视频非常出色，因为他带您穿过整个房屋，并在每个亮点上徘徊。您可以通过执行以下操作制作类似的视频：

• 利用相机角度使口语镜头更具动态性。Doksimon通过保持相机的移动使他的视频更具吸引力。
• Show off the rest of the gated community or neighborhood.
• Don’t be afraid to talk as you show off the home, and be sure to ask viewers to subscribe.

无人机房地产视频

5.Emily Kellenberger

Emily Kellenberger is a top-ranked real estate agent based in California. Her listing videos display cinematic shots of the interior and exterior of the homes, and they feature aerial drone footage.

The videos also include Emily's contact information so potential clients can reach out if they're interested. The footage is crisp and smooth, and it emphasizes the importance of稳定视频剪辑使镜头不会发抖。几乎所有的镜头都在无人机摄像头上捕获。

What We Love

• 慢动作的户外无人机镜头展示了该物业周围的土地。
• The wide-lens interior shots show off each room’s architectural details.
• The motion of the camera gives a sense of discovery or of walking through the home.
• The video ends with another outdoor drone shot zooming away from the home, as if the viewer is leaving.

How to Make a Similar Real Estate Video

Emily Kellenberger’s real estate video makes an excellent use of movement to give viewers a sense of discovery. You can make a similar video by doing the following:

• Open with a shot of the land outside the property. If you can’t hire a drone videographer, try hiring a drone photographer to take overhead shots of the land.
• 房地产视频是房屋的虚拟“徒步旅行”。拍摄镜头时，慢慢进去，给人一种真实的巡回演出。
• Close with a shot of the outdoors again to bring us full circle.

创意房地产视频

6.艾米·扬格伦（Amy Youngren）

艾米·扬格伦（Amy Youngren）excels in real estate marketing through her videos. Indeed, she was previously named one of英曼100位最具影响力的房地产领导者. In each video, she describes the main selling points of the home and the neighborhood.

This particular example, titled“我们为89 McGill Street拥有所有星光的眼睛，”is one of her most creative videos. She walks us straight to the front door of the property while she describes what makes the apartment so desirable. The video demonstrates her personality, knowledgeability, upbeat attitude, and professionalism.

What We Love

• 扬格伦（Youngren）走到该物业时，打开了视频，向观众展示了他们可能在前往新家的路上走的道路。
• She verbally communicates all of the key features and benefits of the home to complement the video imagery.
• 她的态度是乐观和有说服力的。她听起来像是她住在那儿。
• Closed-captioning is included within the video to make it accessible to everyone.

How to Make a Similar Real Estate Video

艾米·扬格伦（Amy Youngren）的房地产视频是一种很好的例子，说明您可以在传达其关键亮点的同时展示房屋。如果您舒适地站在相机前，可以通过以下操作制作类似的视频：

• 直接在相机上说话时，步行到家的前门 - 您实际上是在与您的潜在买家观众交谈。
• Don’t be afraid to show off your personality and give a fun name to your video.
• Include closed-captioning to ensure all of your prospective buyers know what you’re saying.

7.Sonya Lopez

桑娅洛佩兹是一个房地产经纪人专攻华丽a homes. In her videos, she takes a similar approach to Youngren’s, though the footage is a lot more relaxed. In one of the shots, you can see she’s using her phone to film the video.

我们喜欢这个视频，因为洛佩兹（Lopez）带您穿过家，好像你和她在一起。与在视频中直接与您交谈的艾米·扬格伦（Amy Youngren）相反，索尼娅·洛佩兹（Sonya Lopez）表现得好像她在你身边。相机是你的眼睛。

What We Love

• Lopez opens the video by first speaking directly to the viewer.
• She verbally communicates all of the key features and benefits of the home.
• 当她炫耀家时，她留下了相机，几乎就像她在你旁边走路一样。
• 她的联系信息在每次镜头中都位于视频的底部。

How to Make a Similar Real Estate Video

Lopez’s example is stellar because it shows that you don’t need expensive gear to create a persuasive and effective real estate video. You can make a similar video by doing the following:

• Take a moment to speak straight to the camera — you’re essentially talking to the viewer, your prospective buyer.
• Purchase a handheld phone stabilizer像这个to ensure your phone footage looks professional.
• Walk through the home just as you would in a real tour with an actual client.

Real Estate Agent Videos

Videos have become key tools for realtors to share their listings and introduce themselves to prospective clients.

Creating an agent profile video allows you to introduce yourself to prospects. You can show your personality and let people know why they should choose you to be their real estate agent.

1.David and Anna Solomon

David and Anna Solomon are a mother and son team who run the Solomon Property Group. They lean into their years of experience in the real estate industry and that the agency is a family business.

They mention the driving principles behind their agency, and the upbeat music keeps the video exciting.

2.Stephanie McCarthy

斯蒂芬妮的视频包括剪辑的阿布t her day-to-day life, as well as clips of her interacting with clients. Her focus is on educating clients and helping them through each step of the home buying process.

She describes what sets her apart from the competition. In this video, Stephanie effectively displays that she wants to build your trust, earn your business, and become your lifetime realtor.

3.Chauncey Pham

In this real estate agent video, Chauncey Pham talks about how she likes to take the beaten path. She also shares how she uplifts her values — authenticity, caring, and innovation — in each of her deals.

She also speaks about her vision about changing the way realtors are regarded by the public. The video clearly shows Chauncey’s approach to real estate and her core values.

4.Laura Riascos

劳拉·里亚斯科（Laura Riasco）在这段视频中介绍了自己的背景以及吸引她进入房地产行业的原因。

She also talks about how she likes helping people and includes videos of homes and architecture interspersed throughout her chat. She makes her priorities clear: building a high level of trust with clients and diminishing stress. The video portrays her as a personable and well-respected agent.

5.Veronica Campos

Veronica describes her background in real estate in this effective agent profile video. It includes shots of her working with customers. She also talks about how she maintains her relationships with her clients. You can tell her clients feel comfortable working with her.

She reflects on how she enjoys helping people through the sales process, ultimately changing their lives for the better.

6.丹尼·男爵

Real estate agent Danny Baron highlights the key traits that help him in his role: integrity and character, consistent communication, positive attitude, and negotiation skills.

He also touches on what sets him apart from the competition. And he goes into detail about his past experiences that have led to his real estate success.

7.安德鲁·梁

This video shows a different angle you can take with your video. Not only does it introduce the agent, it includes details about the agency.

安德鲁·梁works for an online real estate agency called Purplebricks. In this video, he introduces himself and talks in depth about what sets Purplebricks apart from other agencies.

Real Estate Videos Will Help You Sell More Homes

Creating real estate videos will help you reach more people, generate more leads, and grow your real estate business. The best part is that you don’t need to request the key from a seller’s agent every time you want to show it to a prospective buyer. Simply use the video tour to show off the home, and your leads will grow exponentially.

Editor's note: This post was originally published in November 2018 and has been updated for comprehensiveness.