3 Reasons People Ignore Your Emails

谷歌“业务email mistakes” and you’ll find endless resources. But they all say the same thing:

• Include a first name in the email.
• 避免使用业务术语。
• Include a greeting.
• Don’t say “to whom it may concern.”
• 确保更改主题行。
• 拼写您的工作。
• 不要使用表情符号。

The list goes on. But all of these suggestions are common sense. If you’re a business professional today, what are thenon-obvious您需要停止犯的错误将增加对勘探电子邮件的响应率？

Mistake 1: Your subject line focuses on the wrong goal.

如果您希望打开电子邮件，您需要有效的主题行，这已经不是什么秘密了。但是，在编写这些主题行时，请考虑您的最终目标。

The objective of anyprospecting emailshould be a response. It shouldn’t be closing a deal, finalizing a partnership, or hiring a candidate. Until you get a reply and can connect with your recipient, you’re not closer to your goal.

Here are some sample subject lines we’ve seen work:

• [First Name]，为您快速提问。
• [Mutual connection]recommended I get in touch.
• Ideas for[对他们很重要的事情].
• Question about[最近的触发事件].
• Question about[a goal they have].
• Thoughts about[title of their blog post].
• Have you considered[thought / recommendation]?

Tweetable Takeaways

• Sales email mistake #1: Irrelevant subject line (Tweet This)
• The #1 goal of a sales email = getting a response (Tweet This)

Mistake 2: You're sending all your emails at the wrong time.

Most business emails are sent during business hours. However, our data shows something slightly surprising.

The gray line shows the number of emails sent each day of the week. This line illustrates that most emails were sent on Monday, with over 1,000,000 sent that day. The least amount of emails were sent on Saturday and Sunday, with under 200,000 sent on each of those days. The worst days for open rates are Monday and Tuesday.

但是，开放率在一周的过程中逐渐提高，然后在周六和周日升高。

现在，我们并不是说您应该在周末发送所有电子邮件。但是应该有一定的平衡。如果您想真正吸引一个没有回到您的重要人物的注意力，请尝试一封周日晚上的电子邮件。

Tweetable Takeaways

• Worst days to send an email = Monday & Tuesday (Tweet This)
• Best days to send an email= Saturday & Sunday (Tweet This)

Mistake 3: You're using a generic sender address.

While many one-to-one emails come from an individual account, you may be using an email service provider to send emails to a larger database. For example, you may be contacting many individuals about a new offer. Or maybe you need to send a new feature update. Whatever the case, the name you include in the “From” field of your email can have a huge impact on your overall open rates. There’s been anumber of studiesthat show sending emails from an actual person increases both the open and clickthrough rates.

As you can see in the graph above, the control generated a 0.73% clickthrough rate (CTR), and the treatment generated a 0.96% CTR. With a confidence of 99.9%, there was a clear winner. And it makes sense -- recipients feel a more personal connection to your email when they receive it fromyou比X公司或更糟糕的是，某些版本的“ bob全站appdonotreply.com”。

Tweetable Takeaways

• Sending email from a real person (not generic account) boosts open rate (Tweet This)
• Want people to open your email? Use "From: You," not "From: Company" (Tweet This)

Editor's note: This post was originally published in November 2014, and has been updated for accuracy and comprehensiveness.