8有效的销售勘探电子邮件模板，人们将希望打开

We all know how hard it is to get started on a project when there’s no guarantee of success and every possibility of failure.勘探有时就是这样，尤其是如果您使用过时的销售策略，使买家翻了个白眼。

We know prospecting can seem daunting, and a string of unreturned calls and unanswered emails is discouraging, to say the least. So, we’ve got your back.

如果勘探电子邮件发送给销售员从未与之互动的收件人，则有时也将其称为“冷电子邮件”。虽然您可能时不时地发送一封冷电子邮件，但最好以某种方式向熟悉您或您的业务的收件人发送推广或勘探电子邮件。

这种熟悉可能会通过推荐或社交媒体互动之类的行动来实现，您也可以通过引用潜在客户的工作或业务公告作为连接的原因来确定它。

但是你怎么写相关的和参与转换的勘探电子邮件？

The Three Key Elements of Good Sales Prospecting Emails

任何好处销售电子邮件模板需要包括以下内容：

1.伸出援手的原因。

This reason should be your way of gut-checking yourself. Is the reason for contacting your prospect compelling? Do they fit your ideal buyer persona? Are they similar to some of your most successful customers in the past? Can you provide any value to this person?

如果没有，请不要伸出手。

2.现在伸出援手的原因。

Providing a compelling reason for a prospect to buy is just as important as establishing whether a buyer is a good fit.. If there’s no sense of urgency — like a relevant pain point, a trigger event, or an internal initiative — there’s no reason to buy. So don’t just prospect companies that fit in the vertical and size you typically sell to. Is there a good reason you’re reaching out right now?

3.通话行动。

销售过程中的每个接触点都应推动它向前。流程移动的速度取决于潜在客户的买家阶段，但是您绝不应该发送“仅仅签到”电子邮件，该电子邮件不会为您的买家提供任何价值。

Instead, make sure your电子邮件很有帮助在向买家索要东西之前。这是使用这三个元素发出一键式勘探电子邮件的示例。

Download the free prospecting email templates

Prospecting Templates You Can Start Using Today

仍然卡住了吗？这是五个勘探电子邮件模板- 每个都与适当的触发事件或伸出援手相对应。

免费资源：25 Sales Email Templates (Download)

Download These Templates for Free

1.参考公司公告（a）。bob全站app

Congrats! have you thought about [business value]?

嘿[名字]，

Because I work so much with [your targeted industry], I noticed that [company] recently [company action]. Congrats!

Usually when that happens, [business value] becomes a priority. That’s why I thought you might be interested in finding out how we helped [similar company] get going quickly in their new direction – without any of the typical glitches.

If you’d like to learn more, let’s set up a quick call. How does [specific day and time] look on your calendar?

问候，

[Your name]

2.参考公司公告（b）。bob全站app

您的公告本周

[名]，

Your latest announcement this week about [news] got me thinking.

I found an article on [related topic] that may be useful to you as your company progresses.

这是阅读它的链接：[文章链接]

您目前是否正在努力改善[相关业务价值]？我有更多的见识可以有价值。

希望您发现这篇文章很有帮助。

最好，

[Your name]

3. Connect with a customer referral.

[相互连接]建议我们取得联系

嗨[名字]，

[相互连接]建议我们取得联系. I work with [him/her] for a company called [company name] that does [X, Y, and Z].

在考虑您在[公司}的角色时，我知道一些对您的团队效果很好的策略。bob全站app

我们的[产品名称]在市场上广受好评，我认为这可能对您有所帮助！

这听起来是否与您当前的优先事项保持一致？

最好，

[Your name]

4. Provide useful advice.

Can we help you achieve [goal] too?

嗨[名字]，

In working with other [job titles], one of the key issues they’re struggling with is [key issue].

在过去的一年中，我们帮助众多公司[业务驱动器]，从而获得[省钱，收入增加，生产率提高]。

我们客户看到的一项策略与[关键策略]取得了很大的成功。根据我对您的业务的了解，您可以将这种策略付诸实践的几种方式：

• [提示1]
• [提示2]
• [提示3]

Does that sound similar to past challenges you’ve faced? I have some ideas that might help.

一切顺利，

[Your name]

5.对社交媒体帖子做出建议。

Ideas for [business value]

嘿[名字]，

I saw that you recently posted a question on LinkedIn about how to achieve [business value] for your company.

如果有的话，您想如何改进策略？我发现[解决方案]对他人来说是成功的。以下是我过去与之合作过的其他公司可能对您有帮助的一些示例：

• [提示1]
• [提示2]
• [提示3]

Have you tried any of these strategies in the past? I have some more ideas for how we can help.

最好，

[Your name]

6. Compliment their work.

喜欢您的[插入标题/出版物]

你好[潜在名称]，

I admired your recent piece on [insert topic/title] in [insert publication]. I especially liked your point about [insert salient point from article].

我以为您可能会很欣赏这篇文章的类似主题：[插入与您的产品/服务联系的文章]。

您对这个主题有何看法？

问候，

[Your name]

7.参考新角色。

Congrats on the new role!

你好[潜在名称]，

我看到您最近在[公司名称]担任新角色。bob全站app恭喜！

我打赌你试图找出如何让一个我mpressive (and immediate) mark during your first few months in this new position -- and I think I can help.

我以前曾帮助像您这样的公司，他们喜欢他们的结果：

• [Insert impressive stat]
• [Insert impressive stat]
• [Insert impressive stat]

Let’s talk about how I can do the same for you. If this sounds like something you're interested in, feel free to book some time on my calendar: [Insert calendar link]

问候，

[Your name]

Prospecting can be tough. Make it easy, with a fresh approach to outreach this year.

勘探电子邮件示例

所有这些勘探电子邮件模板回答了两个问题：1。“为什么？”和2.“为什么现在？”

让回答这两个问题是您发送的每个销售勘探电子邮件的目标。这是一个示例，将我们上面谈论过的一些内容纳入一个可重复使用的模板。

在此示例中，我正在跟进我在网络活动中遇到的潜在客户，并试图确保第二次会议。

Download the free prospecting email templates

Here, I’ve followed the best practices outlined in this article. I’ve also included a warm introduction, provided a "behind the scenes" view of our team solving for their problem, and saved some space to tailor the benefits of our product directly to what the prospect needs. The subject line makes it clear that I’ve met the prospect already. The CTA at the end is front and center along with a place for contact information.

If you want a little more practice before sending your first prospecting email, check out this crash course to电子邮件勘探.

工艺电子邮件您的潜在客户希望打开

Make solving for your prospect's goals and priorities the intent of every sales prospecting email you send. Unopened emails and empty calendars will become few and far between once you master the art of the prospecting email.

领导您可以提供的好处，并为您的潜在客户提供一个简单的CTA，以遵循销售过程的下一步。并永远记得回答“为什么，为什么现在？”首先，最重要的是，在信息的另一端，您关心他们，他们的业务和成功的人。

编者注：该帖子最初于2016年5月发表，并已更新以进行全面性。