您是否正在发送无聊的通用电子邮件,看起来就像过去的100个潜在客户从代表中获得的一样?还是您想在人群中脱颖而出?
We've rounded up a handful of battle-tested, clever sales emails from HubSpot sales reps -- and included a few new templates for you to try out for yourself.
幽默如何使销售电子邮件更有效
When it comes to销售电子邮件, a little levity goes a long way. Most messages are straightforward and serious -- and boring. Adding a fun twist to their outreach helps reps distinguish themselves from the competition and make their pitch more memorable.
In addition, humor usually puts recipients in a better mood. Once their prospects are smiling, salespeople usually have a far better shot of getting time on their calendars.
That being said, no gimmick can make up for a bad sales process. If reps aren't capable of asking probing questions, diagnosing their prospect's needs, consistently adding value throughout the conversation, tailoring their pitch to the individual buyer's situation, and surfacing urgency, an attention-grabbing email will make zero difference to their bottom line.
Funny Sales Email Templates
Follow Along With These Sales Email Templates
1. The funny sales pitch
According toYes! 50 Scientifically Proven Ways to Be More Persuasive, businesspeople who sent a funny, inoffensive cartoon to their negotiation partners before negotiating generated higher levels of trust and 15% larger profits than those who didn’t send a cartoon.
Salespeople can leverage the same trust-building effects by including a cartoon in their outreach email.
Hi [prospect name],
一些销售人员都是关于如何帮助他们的...
But I’m interested in your objectives. In working with similar companies [in X industry or vertical/of similar size in X region], I’ve found many struggle with [major business challenge].
如果您也挑战了这一点,您是否考虑过[策略/提示]?我还有其他一些可能会有所帮助的想法。
最好,
(你的名字)
2.对“我们都设置”或“不谢谢”的回应:
Hearing this standard objection doesn’t necessarily mean there’s no opportunity. Use this template to make buyers think twice about brushing you off. If they’re truly not in a position to buy, they’ll remember you when the timing is better. And if they are a good fit, disarming them with a funny meme will likely lead them to think,“嗯,这似乎不是普通的销售人员。也许我应该给他们一个机会。”
Hi [prospect name],
最好,
(你的名字)
Matt Hambor, Inbound Marketing Specialist
3.机智的电子邮件
To immediately differentiate yourself from other salespeople -- and hopefully, make the buyer laugh -- send them a tongue-in-cheek sales email as a follow-up to the compelling event.
Yes, I’m sending you one right now, but in my defense it’s because you [requested more information on X/Y trigger event just occurred].
如果您对[完成X结果/讨论相关挑战或机会]不感兴趣,请告诉我,以便我停止成为伪君子。
Seriously, every time I click “Send,” it pains me. Help stop my suffering and find a time on my calendar here.
最好,
(你的名字)
Sam Belt, Senior Sales Partner Manager
4. The clever email
Walking around the conference floor isn't usually the most scintillating activity in the world. Use this template to provoke your prospect's curiosity and make a conversation with you seem more fun than the typical booth chat. Even if they don't respond, they're likelier to stop by when they see your company's name.
嘿[潜在名称],
看到您参与了[组织]。我很好奇您是否要参加[会议]?我们很想与您的团队见面。我知道我团队中的一个人特别喜欢见面:
Want to book a quick side meeting or swap some text and meet up at our booth?
[您的名字]又名[昵称](来到展位时,这将是有意义的)
5. No-B.S。电子邮件
而不是pretending your previous (unsuccessful) contact attempts never happened, bring them out into the open. Then, hook the prospect by discussing why this time is different.
Hi [prospect name],
在过去的几年中,我已经接触了几次[公司]。bob全站app我所说的显然没有引起共鸣。我听到了集体打哈欠,并进行了一些更改。
This partnership is now about three simple things:
- 帮助您改善[x业务领域]
- 帮助您解决[X挑战]
- 帮助您实现[X结果]
如果以上听起来很有趣,请让我们进行连接,以便我可以提供有关我们如何开始新章节的更多信息。
最好,
(你的名字)
Claire Chazen, Channel Account Manager, HubSpot Agency Partner Program
6.轻松的电子邮件
Traditional guilt-tripping doesn’t work. Your prospect will be far likelier to reschedule if you make a light-hearted reference to the no-show.
Hi [prospect name],
我们无法重新安排我们的[产品]会议,这提醒我很多雷切尔在舞会晚上站在一起的时候...
Jokes aside, I was curious if you are still interested in putting time back on the calendar for us to discuss strategies for [achieving X goal or outcome].
Here's my calendar if you'd like to discuss in more detail. If you're simply not interested anymore, not a problem, just let me know so I can return my tuxedo. :)
干杯,
(你的名字)
James Hylas, Senior Account Executive, HubSpot Sales Solutions
7. The hilarious email to a prospect who ghosted
Few things are more frustrating than a有前途突然停止的前景returning your calls and emails. Sometimes, an Adele reference is what you need to bring them back.
你好[潜在名称],
我一定打了一千次...
On a more serious note, last time we talked about [pain] and how [product] could help [drive X results/accomplish X goal] over [specific timeframe].
Are you still interested in continuing our discussion? If not, please let me know so I can stop blasting Adele.
干杯,
(你的名字)
8.有趣的星期五电子邮件
无论您在哪里工作,办公室都会在星期五感觉不同。每个人都更加放松,稍微降低。利用悠闲的心情,并向您的潜在客户发出以星期五为主题的信息won'thurt their ears.
Hi [prospect name],
I bet the subject line made you think there'd be a Rebecca Black gif or video inside this email. But I wouldn't do that to you.
The real reason I'm reaching out is to ask about your strategy for X [in 2018, next quarter, in response to Y trigger event]. I have a few suggestions I'd be happy to talk through -- after the weekend, of course. Are you free on Monday next week?
谢谢,
(你的名字)
9. The cheerful email
您的前景似乎会对一些欢呼声做出反应?向他们发送此乐观的电子邮件。
Hi [prospect name],
The sun is shining, the birds are singing, and you know exactly how to [solve X likely pain point, respond to Y trigger event, hit Z objective]. Right?
If you're still working on that last one -- which I know is a focus for many [description of company profile] right now -- I'd love to offer some of the strategies I've shared with [customer #1] and [customer #2]. My calendar is available here: [Meetings link]. I hope to speak with you soon!
干杯,
(你的名字)
10. The "no rush" email
是否要确保您的潜在客户知道他们有足够的时间(在理性之内)了解您的公司和产品是否适合他们?bob全站app尝试使用流行文化来设置正确音调的模板。
Hi [Prospect name],
如果您看过《权力的游戏》,您就会知道that结尾。如果您从不关心“权力的游戏”,那么您仍然知道that结尾。My two cents? It was totally rushed and haphazard.
Let's not be "Game of Thrones."
我希望我们花费尽可能多的时间来了解各自的业务,看看我们是否适合彼此。如果您想快速打电话开始问题,请在我的日历上预订一些时间:[插入会议链接]
Long live the Mother of Dragons,
(你的名字)
11. The fill-in-the-blanks email
Just need to get them to open the email in order to pique their interest? Try this template to open a conversation with a prospect.
嘿[潜在名称],
L_T'_ CH_T T_IS W__K
你能填补我的难题吗?正确的答案是(鼓声,请...)“我们本周聊天。”
我知道你忙,但我喜欢t的机会o learn more about your goals and share how I can help you meet them. Book some time with me here: [Insert Meetings link]
Your neighborhood Pat Sajak,
(你的名字)
并非每个买家都会响应幽默或另类的电子邮件。在将这些模板之一发送给您的潜在客户之前,请考虑您对他们的性格和以前互动或社交媒体帐户的偏好的了解。如果它们看起来比普通买家更保守或纽扣,那么一封更传统的销售电子邮件可能是明智的。
But正如Sales Hacker Max Altuscher的首席执行官所说,“不要过分谨慎。在大多数情况下,如果潜在客户不回答您,无论您做什么,传达有趣的消息是一项伟大的最后努力。”
想要更多follow-up sales email templates to send instead of "checking in?" This should help.
最初发布于2019年9月1日1:58:00 PM,更新于2021年6月10日
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