如何确定稀有，未开发的市场

In 1879, Thomas Edison invented the first electric light bulb.

Before this, people used kerosene lamps, candles, and fireplaces to light their houses when it was dark.

您可以说托马斯·爱迪生（Thomas Edison）知道电力尚未开发。

尽管爱迪生使用了其他发明家的先前研究和开发，但他知道制造灯泡需要实用且便宜，因此他可以出售它。

作为一个企业家,重要的是要认识到联合国tapped markets so you can innovate on products or bring a new product to market.

下面，让我们回顾一下一个未开发的市场，如何找到一个市场并查看一些示例。

寻找未开发的市场需要观察并了解新兴趋势。你可能想知道，“我如何找到一个未开发的市场？”让我们在下面深入研究。

1.注意新兴趋势。

寻找未开发市场的最重要方法之一是关注新兴趋势。如果您不知道您的行业正在发展，很难观察到客户想要什么。

There are several ways you can do this. First, you can set up Google alerts for any industry you're interested in. When you set up a Google alert for something like "marketing trends," you'll get articles sent directly to your email that contains that keyword.

同样，您可以阅读市场预测文章。这些将帮助您了解其他专家的想法。

要跟上最新趋势，请阅读评论。通过这样做，您可以看到用户感兴趣的东西，并找出激励他们的原因。这将帮助您为目前尚未解决他们的问题的新产品开发新产品。

2.进行竞争分析。

有时（好吧，allthe time), it's easier to see your competitor's mistakes than it is to see your own.

查看您的竞争对手，并在其产品和服务中寻找空白。这将帮助您集思广益尚未出售的新产品。

Additionally, developing these products will help you stand out from competitors when you bring it to market.

通常，在未开发的市场bob全站app中创新新产品的第一家公司通常是备受尊重的。

3. Read industry blogs.

This goes along with the first point, but reading and subscribing to industry blogs helps keep you "in the know" in your industry.

For example, I'm subscribed to about half a dozen (if not, more), marketing newsletters. The first thing I do in the morning is read those articles. Doing so helps me prepare and brainstorm new ideas to bring to upcoming meetings.

您还可以考虑按照启动博客来查看哪种新公司正在成立。竞争对手在哪里看到未开发的市场？

4. Look at Google Trends.

跟上趋势的另一种方法是实际查看Google趋势。如果您有一个想法，并且想看看是否有任何实质，则可以转到Google趋势并输入关键字。

You'll learn whether people are searching for your topic. If they are, you'll learn about what kinds of keywords users are typing and the variety of those keywords.

这应该有助于您验证一个想法，并开始研究是否有足够的需求保证新产品​​或服务。

5.进行关键字研究。

当您想真正深入研究研究时，应该看一个SEO工具AhrefsorSemrush。

This will give you the actual keyword volume so you can see how many people are actually searching for your topic. Plus, these tools can help you research competitors and brainstorm content ideas as well.

对于不那么强大的关键字研究工具，您可以使用免费的Chrome扩展名，Keyword Surfer。通过此扩展，每当您输入Google时，都会看到关键字卷和关键字创意。

同样，这些工具将帮助您验证市场研究。如果人们正在寻找没有获得很多结果的东西，那么您可以满足这一需求。

现在，您可能对一个例子感到好奇。下面，让我们回顾一下今年尚未开发的市场的一些例子。

1.远程工作平台。

While remote work was growing in popularity, the demand for remote work platforms skyrocketed internationally this year.

Similar to an untapped market, while some brands existed, there wasn't enough supply to meet the demand.

2. Face masks.

在今年之前，戴口罩并不是在全球范围内的流行事物。这是一个未开发的市场，大多数人都不知道我们需要。

As the year continued, many new face mask brands have started because there has been a high demand for this product to be stylish, comfortable, and breathable.

3.教学设计平台。

与远程工作平台类似，今年对在线学习平台的需求呈指数增长。

同样，这个行业确实在2020年之前有一些竞技场的参与者，但是，今年的需求超过了供应。教育行业需要新的工具，使在线学习平台可以访问，以便学生可以在家中学习。

Sometimes finding an untapped market is as easy as paying attention to current events and trends. You don't always need to be granular in a certain industry, but looking at supply and demand as a big picture.