While there's no definitive standard for segmenting salespeople, there are some archetypes that sales professionals tend to fall into — categories that can help reps better understand how they sell and what they should work on.

这些类别被称为销售风格,有四种可以捕捉几乎每个销售人员的专业品质和个人倾向的性质。我们大多数人都是两种或多种样式的组合,但是每个销售专家都有that stands out from the rest.

在这里,您将获得有关销售方式的更多视角,了解这四个主要类别,并进行测验,可以告诉您哪一个最适合您。

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销售风格并不是石头固定的。他们没有具有约束力的个人资料,可以告诉您有关您如何作为销售人员进行自己的一切。尽管如此,他们仍可以提供一些有趣的观点,以了解您的表现以及您可以实施的策略将销售工作提升到一个新的水平。

虽然您的效果应与一粒盐一起取得,但要看看您的着陆位置还是值得的。

以下是大多数销售代表属于的四种主要销售风格。

1.维修人员

维修人员在解决客户的问题时处于最佳状态,通常会采取咨询方法进行销售。他们经常在成为工程师,会计师,计算机分析师或其他一些技术职业后进行销售。

在与具有类似业务背景和技术专业知识的人打交道时,他们最自在。例如,会计师将更愿意与另一位会计师或工程师打交道。这使他们能够显示出卓越的技术能力并“修复”对方的问题。

2.店主

店主s have a pleasant personality and delight in helping people. They're not particularly inclined to uncover needs, but if the prospect knows what they want, the shopkeeper can find it for them.

这些销售人员喜欢服务,帮助他人是他们的强项。与此列表中的其他人相比,他们在内部销售中工作更舒适,并且通常可以在零售销售或入站电话销售中找到。

3.猎人

猎人s thrive on seeking out new opportunities and opening doors. Hunters are likely to be self-assured, aggressive, highly focused, and driven. They're the stereotypical "heavy-hitters." Their eyes and minds are always on the horizon looking for the next kill.

As a result, even in good times, they’ll miss some opportunities lying at their feet. They tend to leave some half-alive opportunities in their wake. Having said that, they’re good people to have around when the sales funnel is empty.

4. Farmer

Farmers are good at technical, team, relationship, and consultative selling. They’re the masters of smooth, soft selling and are not afraid to ask for a prospect's business. They are outgoing salespeople and big dreamers — sales reps with contagious enthusiasm and big personalities.

农民通常会竭尽所能帮助客户,因为他们相信维持关系的价值。他们直观地销售,重点是社交互动,并专注于度过美好时光。

参加此测验以找到您的销售风格。

当您阅读列(a至d)时,请检查您所描述的所有单词和短语。完成后,将每列中的总数添加。

销售风格测验1

现在,您应该在每列中有一个数字。接下来,从A总数中减去C总数。对于b总数的D总计做同样的事情:

  • a -c = _____
  • B- d = _____

使用这些数字,将您的结果绘制在下图上。

A和C表示您的Y轴。如果A - C导致正数,请将结果绘制在(0)中心以下的Y轴上,如果为负,则在(0)中心上方。

B和D表示您的X轴。如果B - D导致正数,请将您的结果绘制在(0)中心的右侧的X轴上,如果在(0)中心的左侧。

销售风格测验2

最后,将您的结果与以下四种样式相匹配:

主要分析:维修人员

当与潜在客户交谈时,Repairpeople会蓬勃发展,但是在与非技术决策者互动时,他们经常遇到麻烦。他们倾向于对对产品或行业有更具被动理解的前景感到沮丧。

Repairpeople are ideal for technical and consultative sales. They also prefer taking a soft-sell approach. They tend to be colder and more objective with prospects — believing that products should be sold on their merit as opposed to reps' personalities.

These salespeople tend to methodically focus on each detail required to complete the sale. They aren't comfortable selling without a comprehensive knowledge of their offering or supporting technical materials closeby. Repairpeople want presentations to be perfect — an inclination that can have both positive and negative ramifications.

On one hand, it makes for more thorough, successful technical presentations. On the other, it can reduce the number of resulting presentations and sales they conduct and land.

如果您是一个分析维修人员,则可以做一些可以轻松调整个性风格的事情:

  • 更外向。
  • 与他人分享想法和信息。
  • Look for the positive in ideas.
  • 避免提供太多细节。
  • Display sincere interest in others.

Primarily Amiable: Shopkeeper

店主s are generally warm, friendly, and service-oriented. They are often introverts and can be sensitive — sometimes to a fault. They often feel they must be liked and respected by their prospects. Sometimes, this makes them come across as being overbearing.

店主s are best suited for inside sales. They prefer to respond to others rather than initiate first contact, so practices like cold calling can be particularly difficult for them.

这些销售人员不喜欢被认为是挑剔或侵略性的,并且宁愿与客户交朋友,而不是通过过于自信而危害这种关系。结果,店主不进行销售 - 他们等待客户购买。

店主在销售或客户服务职位的团队中处于最佳状态。他们会向后弯曲以帮助他人,但如果他们不小心,可能会付出太多。他们喜欢被爱,并且非常小心,不要冒犯别人。

That often makes shopkeepers have a more passive approach to selling where they want to establish a relationship before attempting to sell. That reluctance to be assertive means some sales never get started.

如果您是一个和ami可亲的店主,那么您可以采取一些措施来轻松调整您的个性风格:

  • 加快说话的速度。
  • 让人们知道您想要什么。
  • 不要变得过于友好。
  • 少说话。
  • Get involved and take control.

主要驱动:猎人

When times are tight and sales opportunities are sparse, the Hunter will forge into new sales territories and find new prospects. They're most effective when given the space to hunt indiscriminately and bring in anything they can find. Unfortunately, that often leads to these salespeople valuing quantity over quality with the opportunities they identify.

猎人s need to work with their sales managers to jointly determine which opportunities should be pursued and which should be given a decent burial. They also tend to resent bureaucracy and paperwork more than most other salespeople, so many fail to keep detailed records of their sales efforts.

反过来,他们在保持机会之上时勤奋,但是他们的经理经常被呆在黑暗中。在销售技术方面,猎人并不是特别有创造力。他们更喜欢计划,证明和直接的方法来追求机会。

他们在完成销售的努力中果断,大胆和直率。也就是说,猎人可以断言侵略性,并可能会急转。

如果您是一个有驱动的猎人,那么您可以做一些事情来轻松调整您的个性风格:

  • 与讲话缓慢的人放慢脚步。
  • 努力倾听他人的想法。
  • 注意不要统治。
  • 允许其他人拥有一定的控制权。
  • 表现出更多的耐心。

Primarily Expressive: Farmer

农民在培养和维护帐户或机会方面蓬勃发展。一旦他们获得了领导,这些卖家就迅速采取行动,进行联系并挖掘出帐户。当抬头时,他们处于最佳状态,销售场所肥沃。

但是,当时代艰难而没有真正的工作机会时,农民倾向于站着,抱怨销售干旱,并希望天气更好。

与猎人不同,农民不受销售低迷的动机。他们更倾向于努力地努力,而不是外出并实现某件事。

有时,让农民摆脱谷仓是一个挑战。他们宁愿写信,服务边际帐户并制定计划,也不愿开始新的东西。

Farmers often take a very creative approach to speech and writing in their attempts to persuade the customer to buy — giving dynamic presentations and conducting thoughtful outreach.

但是,这种创造力和能量可能带来不那么理想的领域。有时,农民会遇到令人兴奋,急躁或肤浅的。如果他们想充分利用销售工作,农民需要在开始销售之前聆听他们的前景真正想要的东西。

如果您是富有表现力的农民,那么您可以做一些事情来轻松调整您的个性风格:

  • 注意不要说太多,然后听更多。
  • 调整您的步伐到对方的步伐。
  • Be less social.
  • 三思而后行;检查详细信息。
  • 保持专注。

正如我提到的,这些样式并不总是准确的,绝不是确定的。您可能会从上面列出的多个类别中提取某些素质。

尽管如此,拥有自己的销售风格的照片本身就是有价值的。了解您从该测验中发现的样式可能会使您遇到一些未经考虑的专业优势或可能需要一些工作的倾向。

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销售培训模板

最初发布于2020年10月27日1:00:00 PM,2020年10月27日更新

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