4 Enjoyable & Effective Instruction Manuals

作为消费者,我们想要的最后一件事就是打开一个instruction manual and not understand how to begin using our new product. As a business, that’s the last thing you want as well; you want your new users to quickly and easily be able to set up their new purchase and begin using it.

Given this, instruction manuals are one of the most critical elements of a purchase, but creating them can be difficult. For example, will you use images to guide your users through set-up, or rely solely on text? Will you display your brand personality, or be as straightforward and serious as possible?

无论您选择哪种路线，都应为一个共同点：您的客户创建指南。If you’re feeling confused about how to create your own, looking for inspiration, or simply hoping to see what else is out there, read on to discover examples of high-quality instruction manuals from real-life businesses and what makes them so effective.

愉快且有效的说明手册

1。Tushy

Tushy为消费者提供了环保的bidet，以便在家使用。由于它处理了许多人可能会害羞地谈论大声（浴室需求）的主题，因此Tushy的目标是使用户通过独特的，幽默的品牌个性- 并将这种幽默纳入他们的教学指南中，如下图所示。

图像源

We like Tushy’s instruction manual because it uses brand personality to make people feel more comfortable about a sensitive subject (bathroom needs) through humorous statements , like “Know your Tushy.” These jokes help establish a connection with readers, making them feel supported and seen.

Along with the humor, Tushy clearly lays out setup instructions and ensures that users clearly understand how to use their new product through follow-along photos and clear and concise copy.

What we can learn from Tushy:

虽然您可能不会出售bidet，但Tushy向我们展示了与观众建立联系，即使在您的指导指南中，他们也会感到舒适和受到您的业务支持。

2。Sharkninja

Sharkninja是一家房屋软件公司，出售厨房用具bob全站app和炊具。Ninja®Foodi™是2：1的空气炸和高压锅，配备了一份非常实用的说明手册，可通过提供定时的烹饪指南和全长配方（如下图所示）来指导用户超出设置过程。

图像源

Sharkninja的说明手册非常有效，因为其中包括食谱。它可以帮助用户设置他们的产品，并为如何实际使用该产品提供可行的下一步和灵感 - 比学习如何打开和关闭设备更有帮助。

我们可以从Sharkninja那里学到什么：

This brand shows us that an instruction manual can be more than just a manual, as it can provide users with actionable ideas on how to actually put your product to use. For example, if you’re a SaaS business, your instructional guide may teach users how to set up a blog in your CRM, along with possible ideas for first blog posts or additional resources to help them get started with their writing.

3。IKEA

家具零售商宜家以其产品和随附的说明手册而闻名。bob全站app下图是Poang（扶手椅框架）的第一页说明手册的示例。

图像源

这是一个普遍的概念，即在指导指南中很难遵循冗长的文本。如果我购买具有这样的手册的产品，我通常会在YouTube上找到一个无关的第三方的设置视频。宜家认识到这种消费者的情绪，其指南是有效的，因为它们专注于插图的演练和3D产品。

在上图中，用户可以轻松地推断出宜家在不阅读任何单词的情况下说的话：使用手动螺丝刀代替电钻，在柔软的表面上构建产品，如果您挣扎的话，请致电宜家。

The illustrations in IKEAs manuals are also from the perspective of the person assembling furniture, making it easier to connect the dots and figure out what goes where. Centering images in their guides is also helpful for global users as clear image instructions can be universal — hence IKEA’s presence in59个国家。

我们可以从宜家那里学到什么：

并非所有企业都可以创建完全没有文本的指南，但是大多数公司都可以使用图像来补充文本，以便用户可以看到设置时的外观。

4。Zappos

Zappos是成人和儿童配件，鞋子和衣服的在线零售商。下图是它为消费者为儿童购买鞋子的教学指南。

图像源

Zappos的儿童鞋尺寸图表之所以有效，是因为它利用幽默来与那些为孩子购买鞋子的人建立联系，以确认通过“我们在一起”类型的音调来挑战。例如，“好的，我们希望这个过程应该相对毫无痛苦。”

Zapposalso anticipates possible follow-up questions users may have, like “What if my measurements are two different sizes?” or “How do I know if I printed this document to the correct size?” and provides answers, all within the same instructional sheet.

我们可以从Zappos那里学到什么：

One of the most effective things Zappos does in its instruction manual is anticipating possible customer questions.

作为一项业务，请注意您的服务和支持团队在入职过程中可能会从客户那里收到的常见问题，并考虑将这些问题召集到指南中。这可以帮助消费者立即获得所需的信息，而无需额外的步骤。

Over to you

您的教学指南旨在指导您的用户建立产品并为成功做好准备。请注意使上述品牌的指导手册非常有效的关键功能，并将其策略作为您自己的业务的灵感。