5 Companies That Dominate the Online Reviews & How They Do It

The internet has changed the relationship between businesses and consumers, and across all industries, customers are placing lots of stock in a firm's online reputation. Today, online reviews and ratings are fundamental tools used to choose where to shop, eat, visit, and more.

According toBrightlocal，平均消费者在信任业务之前先阅读10条评论。这意味着您的公司的审查和排名对于建立客户融洽的关系至关重要。

您该怎么做才能获得积极的在线声誉？不幸的是，没有辛苦和快速的答案。

但是，一个很好的起点是查看主导在线评论的公司。以下五个在线声誉很高，并且始终被客户排名和评论网站：asos，集线器，Shopify，rakuten，Justfab.

Let's take a look at each of these companies and dig into why they're so well-reviewed. That way, you should get some excellent ideas for improving your company's reputation.

但是,在我们开始我们的例子,让我们触及why online reviews are so important. After all, how your company gets rated and talked about online can have a significant impact on profits.

The Importance of Online Reviews

在线评论对您的业务至关重要的六种方式::

1. Driving purchases by social proof.
2. Improving brand visibility.
3. 建立信任。
4. 扩大品牌范围。
5. 帮助消费者决策。
6. 提供一个新的渠道进行反馈和沟通。

Social proof消费者是根据别人（甚至陌生人）的思考和做的想法来调整自己的行为的想法。简而言之，如果其他人同意这是正确的决定，我们就更有可能购买商品。对于拥有在线形象的公司，在线评论是社会证明的明显来源。

Online reviews also make your brand more visible on search engines. It's widely understood that reviews are a ranking factor with Google and that local search gives a6.5％重量到客户评论。

积极的评论流有助于建立信任和可见性。消费者通常会避免将评级持续低的公司。下图显示了在线评级如何在客户购买您的产品的决定中发挥重要作用。

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在线评论衡量您的在线声誉，并且具有持续高评论的公司可能会通过推荐有机地增长。而且，一些消费者会在第三方网站上找到您的积极评论，甚至可能会阅读有关出色的评论客户体验on your blog or external publications.

在线评论还为您提供了与客户交流的额外渠道。回复评论是提供卓越客户服务的公司的标志。它向客户展示了您关心他们的经验，并正在使用他们的反馈来改善您的流程。

现在，我们已经为为什么评论如此重要的基础奠定了基础，让我们回到这些示例中，看看我们可以从中学到什么。

5个主导在线评论的公司

You should, by now, understand the importance of online reviews. But, this leads to the obvious question, how can you improve your online reputation? The best place to start is by looking at what other businesses do to receive excellent reviews.

以下是具有卓越在线声誉的公司的五个示例。有些是软件公司，而bob电竞官方下载另一些则是电子商务服装。它们都存在于不同的壁ni并为不同客户服务。

1.ASOS- 采用快速运输和交货。

Founded close to two decades ago, ASOS is now a globally-renowned clothing brand. The firm sells its own line of clothing and accessories from over 850 brands and it serves and ships items to customers in 196 countries.

当这样的企业达到这样的规模时，他们的声誉有时会受到影响。ASOS并非如此，因为该品牌在网上受到称赞，并激发了客户的忠诚度。这是ASOS受欢迎的两个因素。

Customer-Focus –ASOS是一家仅在线业务，它与许多其他服装零售商不同。该品牌通过将自己作为一个社区出售来扮演这种差异。它合并客户首先政策，并始终使客户满意度在其策略的最前沿。

包容性 -该公司在ASOS网站上说，他们“相信一个您完全自由成为您的世界，而无需判断。”这些包容性思想是ASOS品牌的核心，因此该公司促进身体积极性，并将“真实的人”用于其模型。bob全站app

Logistics and shipping is the area that ASOS excels the most, though. The delivery and returns from ASOS are exceptional and the brand serves hundreds of countries, yet still offers same and next day delivery options.

ASOS设法在该领域发光，这主要归功于其具有前瞻性的仓库管理。该业务投资了仓库管理软件bob电竞官方下载这帮助ASOS精简物流全面。

这使他们能够提供更杰出的品牌无法匹配的送货服务。ASO提供快速有效的交付，其标准交付选项在大多数国家 /地区都是免费的。它还可以确保仅两到三天内物品的到来，并提供第二天的负担得起的送货选项。

By focusing on logistics as it's differentiator, ASOS found a way to improve the buying experience for its customers.

2. HubSpot - Understand the customer journey.

HubSpot's vision is to help businesses "grow better." The company offers an多合一营销包对于可能只有一名营销员工的中小型企业。因此，易用性很重要，因为它可以确保目标受众可以使用HubSpot的产品。

Another key to the brand's success is the range of features incorporated in its product. Users can edit, personalize, and track email campaigns all from one location. And, campaigns can be tied to other tools like yourCRM, so you can create content that's specific to individual customers.

HubSpot平台最畅销的点之一也许是其原始但又简单的定价计划。业务运营免费增值计划它可以免费使用其基本包装，但仍包含有用的工具和功能。随着软件的“增长”，客户可以以更高的价格购买高级工具。bob电竞官方下载

这种定价风格是小型企业的理想选择。当他们刚开始时，免费计划将提供他们所需的一切。然后，随着它们的成长，他们可以快速扩大服务以满足新需求。

有助于Hubspot保持如此强大的在线声誉的是其理解客户的需求和目标。如果您查看其正面评价，您会发现HubSpot提供对目标受众有价值的解决方案。

3.Shopify- 提供端到端解决方案。

Shopify is a top ecommerce software platform and it powers over one million websites worldwide. Shopify also proudly displayscustomer testimonialson its site, like the one below.

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But, it's not only on Shopify's site where you'll find glowing reviews of the brand. In fact, G2 named Shopify as the第五大software company in the world.

Shopify's reputation is earned through its comprehensive nature. Its users can get everything they need to build and maintain a successful website.

As well as site-building and editing tools, Shopify also takes care of web hosting. It also has built-in marketing tools that help get any site off the ground. Lastly, the company's technical support team is also second to none.

这使Shopify成为各种业务的一站式服务。小型公司可以使用它来确保其在线形象，而庞大的跨国公司可以在其上托管他们的电子商务页面。这是由企业汽车制造商特斯拉（Tesla）证明的网上商城.

If you're looking for a Shopify-like reputation online, think about how you can optimize your customer experience. What can you add to your product or services that make your offer more comprehensive than your rivals? You might need a客户旅程地图to help you identify potential opportunities to delight customers.

4.rakuten- 通过创新保持优势。

Rakuten可能是您从未听说过的最成功的电子商务业务之一。这家日本巨头是世界上最大的电子商务平台之一，在其祖国，这是亚马逊的亲密竞争对手。

该品牌也是在线最受欢迎和经过精心浏览的品牌之一。它在10家最喜欢的零售商在Facebook上，在线声誉非常积极。而且，从下面的图中可以看到，所有成功都转化为财务机会。

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What, though, has gained Rakuten its success in terms of online reviews? The brand has always been on the cutting-edge of ecommerce in Japan.

rakuten– then known as MDM – launched as an online marketplace in 1997. That was right at the beginning of the ecommerce繁荣时,品牌开拓这个空间。在the 23 years since its inception, innovation has remained a core value of the company.

就像亚马逊一样，Rakuten迅速适应和多样化。Rakuten曾经是一个简单的电子商务提供商，现在是流媒体，移动消息和金融领域的领先参与者。

乐于Rakuten客户的最令人愉悦的是公司对优化的承诺。bob全站app在公司的公司哲学中概括了背后的想法：

"Rakuten Group's mission is to contribute to society by creating value through innovation and entrepreneurship."

rakutenis constantly finding new ways to improve experiences for its users. By collecting客户的反馈意见并研究竞争对手，该公司一直推出新功能和服务，以保持其目标受众的参与度bob全站app。

5.Justfab- 定义您独特的卖点。

JustFab是另一个主导在线评论的国际品牌，客户无法获得足够的时尚订阅电子商务网站。实际上，多达1000万人喜欢在Facebook上与该品牌互动。

JustFab在社交媒体上表现出色的事实并不奇怪。该品牌成功的秘诀之一是它如何在其追随者之间创造一种社区感。创新的JustFab业务模型就是关于个性化的想法。

顾客take a brief fashion quiz to gain access to a customized online store. The selection of items available there is tailored to the customer's tastes. A user can then sign up to the brand's subscription service which gives them a 30% or greater discount, in exchange for a monthly fee.

该商业模式是独特而原始的。它使客户的感觉是JustFab是由客户驱动的时尚社区。客户喜欢这样的想法，即折扣成为社区的一部分是奖励，因此与品牌更加互动。

如何提高在线声誉

Each company we've talked about dominates online reviews. Industry experts, reviewers, and most importantly, customers, rate them as the best brands in their niches. Having such a strong online reputation only serves to help them attract and delight customers.

但是，复制我们分析的任何一家业务都不适合您的品牌。但是，您可以从每个人中吸取教训，可以指导您在途中。这些公司拥有如此良好声誉的原因与公司本身一样多样化。

参加所有这些课程，您将找到主导在线评论的理想方式。

如果您想开始回答在线评论，请学习如何回复Google评论.