The 17 Best Survey Software and Questionnaire Tools in 2021

数据对于确保你运行一个eff是至关重要的ective marketing campaign and truly delighting your intended audience. In fact, a survey conducted by Gartner states that nearly80%of growth organizations use customer surveys to collect customer experience data.

但收集数据可能会非常棘手,常常doesn't paint a full picture. Blog traffic is great, for instance, but doesn't necessarily tell you how a consumer is perceiving your brand. To obtain an accurate depiction of your target audience, brand, and consumers, you must invest in survey software and questionnaire tools.

Survey and questionnaire tools help your team test new products, gauge the effectiveness of marketing efforts, and further identify user sentiment about your brand. With this information, you're better equipped to serve your audience the most relevant and useful content, services, and products.

There’s a myriad of options to choose from when it comes to software providers — to help you find the best, we've cultivated a list of the best survey and questionnaire software in 2021. These tools help you create surveys, polls, quizzes, and web forms, which are then distributed to product users to conduct market research, or request feedback and opinions.

Before we dive into our list, let's explore some of the essential features you'll want to see from any survey tool.

Essential Features for a Survey Tool

You can send out surveys via pop-ups on your website or email blasts, but all survey tools should have a few crucial characteristics:

• Allow the creation and customization of questions
• Gather, report, and archive response data
• Be shareable and distributable

虽然这些是最常见的功能，但要了解您的调查软件将是一个好主意。bob电竞官方下载这将使您确定是否需要具有更高级功能的工具。

Some of the professional survey tools will allow for functions such as:

• Intelligent survey logic: Users can skip certain parts of the survey, based on previous replies.
• 管道：将上一个问题的答案文本插入另一个问题。
• Randomization: Randomize the order of your questions, so that users are not tempted to pick the first option just because of placement.
• 问题变形：在处理复杂的调查和多个答案问题时，更改您正在构建的问题的类型而不是重新开始是很有用的。

Next, let's explore some of the top-rated survey software and questionnaire tools on the market today.

1.HubSpot

作为营销和客户支持专家的活动中心，HubSpot与其平台一起使用了自己的在线调查工具。HubSpot允许企业收集通过调查的客户的反馈，Net Promoter Scores (NPS), customer effort score (CES), and客户满意度调查（CSAT). The tool is easily customizable and allows you to choose the best type of survey for your goal. Plus, you can use the analytics and reporting tools to share valuable insights with the rest of your organization.

Price: Service Hubstarts free; Starter Plan, $35/month per user; Professional Plan (with客户反馈工具），每月360美元

2.Survey Anyplace

Survey Anyplace takes the guesswork out of creating a custom experience. It gets your questions answered and makes it easy to give something back to your respondents.

Customers include Capgemini, Eneco, Accor Hotels, and many midsize consulting companies and agencies. These companies choose Survey Anyplace because of its wide range of features. For example, the Formulas feature allows you to do calculations within your survey to give respondents even more insightful feedback and deliver a personalized PDF report.

It offers a white label option if you want a fully branded survey and a wide range of integrations to connect smoothly with your existing online tool stack. With Survey Anyplace, you can easily transport respondents through to your CRM or email marketing tool and start building nurturing campaigns.

Price: Essential Plan, $39/month per user; Professional Plan, $59/month per user; Enterprise Plan pricing available on request

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3.Mopinion

Mopinion收集反馈，并将其转变为可行的数据，使数字营销团队更多地了解voice of the customer.

Mopinion enables its users to create customizable online feedback forms (including various CX metrics such as NPS, CES, and CSAT) and trigger them based on rules such as mouse movement, time on page, exit intent, and much more.

它还包括可自定义仪表板的全面可视化，文本分析和智能标签功能。为了根据您的数字团队成员之间的反馈或协作，用户可以利用主动警报，基于角色的观点以及连接到Trello或Asana等PM工具。

Price: Growth Plan, $299/month per user; Turbo Growth Plan, $579/month per user, and Enterprise Plan available on request.

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4.Nicereply

Nicereply has been around for some time and provides businesses with tools to build customer satisfaction surveys, Net Promoter Score surveys, and customer effort score surveys. The tool integrates with many popular CRM's including HubSpot, SalesForce, and Zendesk, and has analytics and tracking functions.

Nicereply has a beautiful interface, but it is also easily customizable without any coding necessary. While most user reviews are positive, some customers do note the lack of a mobile app for Nicereply.

Price: Mini Plan, $39/month per user; Start Plan, $79/month per user; Grow Plan, $159/month per user; Business Plan, 239$/month per user

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5。SurveyLab

SurveyLab is an online survey tool and questionnaire software that enables you to create surveys, automate response collection, and generate reports.

The tool also allows multiple data collection channels, including PC/laptop, mobile, SMS, QR Code surveys, and multi-language support. It integrates with most CRM and helpdesk systems. Most users appreciate the way the dashboard is organized, and how easy it is to set up surveys.

价格：入门计划，每个用户每月$ 49；高级计划，每个用户每月$ 39；专业计划，每个用户每月$ 249；可根据要求提供企业计划

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6。栗子

换情是一种创新的工具，您可以用来调查几乎所有消费者或B2B受众。这种多合一的调查解决方案使您可以轻松地与100多个国家 /地区的B2B调查受访者联系，并使用任何主要的调查工具（或Centiment的内置工具）收集答复。您可以调查公司的受众小组（受访者社区）bob全站app或购买许可以调查自己的员工或客户。

Price: Based on sample size, survey length, and audience targeting. Seewebsite了解更多信息。

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7。Delighted

Delighted offers a variety of ways you can gather feedback on your service or product, including NPS, customer satisfaction, customer service effectiveness, stars, smileys, and thumbs up/down. You can survey customers via email, SMS, or a link, and the feedback arrives in real-time.

Customers tend to mention how easy it is to navigate through this app’s configuration. And if help is needed, Delighted offers impressive customer support to help you create a better workflow with such a large survey pool.

价格：免费; Premium Plan $224/month per user; Premium Plus Plan, $449/month per user

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8。Pollfish

Pollfish is a self-service market research tool offering real-time responses from consumers worldwide. It allows you to create surveys quickly and efficiently. The poll boasts over 600 million users globally, so you have a large potential reach.

However, with such a large survey pool, it's important to check segmentation capabilities to ensure you're getting the insights you need for your particular business. The tool is best used for use cases like building personas, concept testing, NPS, or online reviews of applications.

Price: Basic Plan, $95 per survey; Elite Plan available on request

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9。YesInsights

YesInsights is a customer feedback tool that lets you receive instant customer feedback through NPS surveys across all platforms — including email, blog posts, and social media. Users are impressed with how versatile the surveys are, and how easy it is to customize them. Additionally, the tool offers plenty of integrations, making it easier to reach more customers.

价格：独奏计划，每个用户每月$ 20；基本计划，每位用户每月$ 79；专业计划，每个用户每月$ 149；并应要求提供企业计划

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10.Startquestion

StartQuestion是一个用于创建问卷的系统，从简单的调查到高级表单。它具有超过50种模式可以自定义，您可以将调查作为链接或电子邮件发送，并具有分析和报告导出功能。

Startquestion has a very easy-to-use interface, and users are most thankful for the pre-made survey options.

价格：开始计划，每个用户每月$ 49；业务计划，每个用户每月$ 99；团队计划，每个用户每月$ 199；可根据要求提供企业计划

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11.BirdEye

鸟眼是一个SaaSplatform that helps businesses get closer to customers. Its survey solution captures real-time feedback and ratings across multiple channels, including review sites, social media, and surveys.

This all-in-one software includes review monitoring, review generation, review marketing, customer surveys, social, support ticketing, listings, webchat, business insights, and competitive benchmarking. Most users appreciate both the speed and ease of use of this survey tool — additionally, it doesn't have a huge learning curve, so you can get started immediately.

价格：根据要求提供

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12.Google表格

If you are new to creating surveys and questionnaires, you might already be using Google Forms — it's the beginner's go-to option and one of the most popular free online survey tools available.

Google表格offers a wide range of options for online surveys. If you've used some Google products before, such as Google Sheets, then you'll have no problem setting up a Google Form.

价格：免费

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13.HotJar

HotJar creates feedback and analytics tools to improve your website’s visitor experience. It offers polls, surveys, heat maps, conversion funnels, form analysis, and even test users. While HotJar is typically considered a platform for website optimization, it still provides impressive survey features to collect user feedback. Plus, HotJar offers some of its features for free so you can try it before paying for any additional functions.

价格：基本计划，免费；Plus Plan, $39/month per user; Business Plan, $99/month per user; Scale Plan, $389/month per user

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14.仲裁

仲裁是一个调查和市场研究平台，可将您与目标受众联系起来。

The company sources respondents to make sure that you receive the highest-quality responses for the most cost-effective price. Arbit's team also offers consultative services to help you build your surveys and better analyze the data and analytics, providing both a DIY platform and a DIWY (Do-It-With-You) platform and service, depending on your company's needs.

用户将此工具评为成本效益。虽然关于仪表板设置有一些抱怨，但这并不损害工作流程。

价格：根据要求提供

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15.Typeform

Typeform helps you collect feedback, sign people up for events, receive job applications, take payments, and create engaging quizzes or interactive stories. Users love the intuitive interface, the app's design, and the interface's ease-of-use.

Price: Basic Plan, $25/month per user; Plus Plan, $50/month per user; Business Plan $83/month per user

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16。Qualaroo

Qualaroois a SaaS company that enables businesses to gain valuable insights from its prospects and customers in real-time. Understanding the "why" helps drive better business results — from improving your web conversion rate to increasing product engagement and reducing churn. Most users are happy with how easy it is to work with Qualaroo surveys. Additionally, they find the tools and export capabilities relatively simple.

Qualaroooffers an interesting approach to measuring user feedback called "Sentiment Analysis“通过IBM的人工智能，沃森。通过使用AI的方法，Qualaroo可以收集用户的意见，快速分析数据并提供改进的建议。鉴于其功能，Qualaroo是市场上最复杂的工具之一，并且是市场上最复杂的工具之一价格标签反映了这一点。

价格：Essentials计划，每个用户每月$ 80；高级计划，每位用户每月$ 160；可根据要求提供企业

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17. SmartSurvey

SmartSurveyis a flexible survey-making tool that's user-friendly and has a variety of features that make it unique. Users can choose from over 20 question types and customize the branding and design of their survey.

有了这个工具，可以轻松掌握基础知识，同时仍然留出更高级功能的空间。例如，它还具有逻辑和自动化工具，可以分发和个性化您的调查以优化其性能。

价格：基本计划，免费；专业计划，每个用户每月$ 41.25；业务计划，每个用户每月$ 82.49；可根据要求提供企业计划

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为你做调查的最佳工具

There’s a whole world of survey and questionnaire tools waiting for you to explore. Be sure to figure out what features you need in a survey software tool so you choose one that checks all the marks for functionality.

Editor's note: This post was originally published in May 2019 and has been updated for comprehensiveness.