SEO的最佳内容管理系统以及为什么

为了帮助您最大化您的努力，您想寻找具有内置功能的平台，以优化您的页面和技术SEO。

Platforms that lack built-in functionality usually offer extensions that can simplify the optimization process — these can be particularly beneficial if you’re not familiar with SEO best practices.

让我们看一下必备的SEO功能you should look for when evaluating acontent management system。After that, we'll review thebest CMSs for the job。

您可以通过两种主要方法来优化您的网站：

1. 技术SEO: This refers to elements that you don’t see, like site structure, load time, and XML sitemaps.
2. 页面SEO：这是指您看到的元素，例如关键字，元描述，链接和图像。

Let’s take a closer look at each of these elements and how they help either your on-page or technical SEO. Then, we’ll explore some of the最佳CMS系统对于SEO。

1。Customizable Page Elements

Your CMS should let you customize the title, meta description, and image alt text of your posts and pages. These are essential to your on-page SEO. By including your target keywords in different spots, you’ll help visitors and search engines better understand what the page is about, which, in turn, improves your ability to rank.

您还应该坚持使用标题和元描述的单词限制（标题为60个字符，元描述为160个字符）。理想情况下，您的CM会为您计算这些角色，因此您不必这样做。

2。URL Settings

YourURL结构is another crucial part of your site. Search engines, like readers, don’t like reading lengthy strings of words with complex structures. To keep your URLs short and descriptive, you’ll want to include only your target keywords. To fully optimize your on-page SEO, you’ll need your CMS to let you customize your URLs.

3.博客工具

博客s are媒体的主要形式之一用于内容策略。这就是为什么您应该选择一个与blogging tools和模板以帮助您开始。带有图像，视频，电话操作按钮等模块的拖放编辑器，可以轻松，快速地创建引人入胜的博客文章。

4。Internal Linking

Internal linksare another essential on-page SEO element. Linking to your related content will accomplish two things. First, it’ll help search engines find all of the content you own on a particular topic, which improves your chances of ranking for the keywords associated with that topic. Second, linking to other helpful posts and pages can improve the visitor experience and convince them to stay on your site longer.

你可以link your pages manually every time you create a new post, but a CMS platform with a built-in internal linking tool or add-on can help automate this process.

5。Taxonomy

Taxonomy是帮助网站引擎和读者了解您网站的结构并迅速找到所需内容的另一种方法。大多数CMS系统都会提供用于组织内容的类别和标签。使用类别，您可以将页面和帖子分为广泛的类别。然后，您可以使用标签更具体。

一些CMS系统将提供更高级的分类学选项，例如主题簇。

6。导航菜单

Navigation menus也是您网站结构的重要元素。借助导航菜单，您可以以允许搜索引擎轻松爬网和读者找到它们的方式来组织网站上的多个页面。

Take a look at Vertical Measures’ navigation menu before itswebsite redesign在2018年。它链接到许多类似的类别页面，以至于访客很难找到他们想要的确切帖子。因此，该公司重命bob全站app名，重组并合并了14个类别，分为8个，以使外观更加清洁。

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7. 301重定向

理想情况下，您的CMS可以轻松创建301个重定向。重定向是任何人的重要组成部分内容审核策略。例如，当您发现为您的业务带来几乎零合格流量的过时和冗余页面时，您可以重定向而不是删除它们。

Redirects not only allow you to avoid broken links and 404 error pages — but they also ensure that any visitors or search engine crawlers that end up on those pages are sent to existing content on your site. That’s whysetting up 301 redirectsis an important step in retaining traffic and rankings.

8. Responsive Themes

Mobile devices account for超过60％的有机搜索引擎访问。And for this valuable majority of search queries, Google displays the mobile-friendly results first.

要捕获此移动流量，您需要创建一个响应网站。您可以通过选择具有移动优化的主题和模板的CMS来简化这一点。这将确保您网站上发布的每个帖子和页面都针对所有设备进行了优化。

9. SSL Certification

AnSSL证书is a standard security technology for securing information between a visitor’s browser and your website. Search engines prioritize secure sites — in fact, Google announced thatSSL将是排名因素- 访问者更喜欢它，因为它可以确保他们的敏感信息（例如密码和付款信息）仍然是私人的。

最好的托管平台包括其计划中的SSL证书，开源CMS平台的第三方托管提供商也是如此。这样，您就不必担心分别安装，购买或续订SSL证书。

10. XML站点地图

XML sitemaps are exactly what they sound like: maps for websites. These files list every single page on your website so that search engines can easily find, crawl, and index your content.

你可以手动创建站点地图, but the process requires a bit of coding. Ideally, your CMS will create one for you. Or, at least have aSiteMap插件you can install to do the work for you.

11. Analytics Tools

You have to invest a lot of time and effort into optimizing your site’s SEO strategy. To make sure you’re investing in the right strategies, you want to track certain metrics daily, weekly, and/or monthly. Metrics like your overall organic traffic, indexed pages, leads, keywords, and inbound links will help you measure your success and keep your SEO plan on track.

使用可以使用这些和更多指标创建仪表板的CMS可以确保您了解SEO策略的哪些部分以及可以改进的部分。

Now that we understand the top CMS features that matter for SEO, let’s evaluate the functionality of the platforms below.

Best CMS Platforms for SEO

为了帮助您选择可以满足您的SEO需求和目标的CMS平台，我们将深入了解以下一些最受欢迎的解决方案。

1。CMS Hub

CMS Hub是最强大的平台之一创建和优化小型，中和企业网站。

In addition to offering blogging tools, responsive themes, built-in SSL certification, and an自动生成的站点地图，HubSpot的CMS Hub提供了自动生成的建议，以优化您的内容，强大的分析和几个功能，以加快您的网站。它还为多种工具提供creating and managing navigation menus， 一种pillar page link module， 和aURL redirects tool.

Not only can you customize the on-page SEO elements of a specific page or post — HubSpot will help by offering SEO recommendations as you write. For example, recommendations will include the long-tail keyword in the title, they’ll tell you to add a meta description, and include two subtopics.

On pages an blog posts, the Optimize tab will also show what SEO best practices you’ve successfully followed — like adding image alt text, staying within an optimal word count, and hitting a solid link count.

Before you publish, you can change the URL slug, add a tag, meta description, and featured image, and preview how the page or post will appear on mobile, tablet, and desktop.

发布后，您可以查看单个帖子和页面的性能细节。例如，在“性能”选项卡中，您可以在特定时期内选择分析数据的日期范围，例如视图，提交，新联系人，新的跳出率，退出率等。您还可以通过删除，重新排序或添加不同的指标来自定义此仪表板。

If the post or page isn’t performing as well as expected, you can view the Optimize tab to see additional SEO recommendations you can implement.

CMS Hub’s Recommendations tool can also scan your entire domain and associated subdomains, whether they’re hosted on HubSpot or another CMS, for a broader look at your SEO opportunities.

Finally, CMS Hub provides a number of built-in features to ensure your website loads fast. This includes a global CDN, automatic image compression and optimization, minified JavaScript, combined CSS files, and page caching.

CMS Hub Pros

• Integrates seamlessly with HubSpot’sCRM平台，包括营销中心,服务Hub， 和销售中心
• 计划包括SSL证书
• 站点地图为您自动生成
• Useful editor UI for creating navigation menus
• 提供对SEO友好的网站主题，可以轻松创建和启动网站
• Gives SEO recommendations based on performance without requiring an extension
• 包括A/B测试功能，以便您可以看到哪些页面排名更好以及为什么
• Robust support options, including a direct phone line and a knowledge base

CMS集线器缺点

• 尽管提供了试验，但没有免费版本
• 价钱对于当地企业，自由职业者和独资老板来说可能很陡峭
• 根据您以前的CMS提供商，迁移可能很长
• 动手登机费用为800美元（一次性费用）

2。WordPress

你可以also create an SEO-friendly site using the WordPress CMS — and one would hope so, as该软件落后bob电竞官方下载于40％的所有网站。像CMS集线器一样，WordPress使您可以在帖子和页面中添加标题，图像alt-Text，元描述，标题和自定义URL。

你可以also choose from an even larger selection of响应迅速的主题在官方WordPress目录和其他第三方市场，以设计您的网站。

您可以使用免费的解决方案Elementor Page Builder，如果您希望更多地控制网站在不同设备上的外观，则可以提供移动编辑。

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使用WordPress，您还可以在您的网站中添加一个复杂的博客，更改永久链接设置，创建和管理导航菜单，并使用类别和标签在仪表板中正确组织内容。

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但是，在WordPress和CMS集线器上优化网站的经验之间的相似之处在此结束。

WordPress是缺乏功能之外的年代tandard SEO features mentioned above. However, that doesn’t mean you’re simply left with what WordPress provides out-of-the-box. To get tips on SEO best practices as you write, set up redirects, generate an XML sitemap, drill down into analytics, and speed up your site, you can download and install the appropriateWordPress插件。

例如，你可以安装Yoast SEO插件为您提供页面上的SEO。此插件提供免费和高级版本，将提供有关创建可读文本的建议，使用关键字，优化元描述和图像ALT文本，并添加内部链接。

Here’s a look at the results of a readability check in Yoast SEO.

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Other plugins like排名，Smush，WP Rocket，Google XML站点地图和重定向将简化或自动化优化图像，页面速度，XML站点地图和重定向的过程。

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Downloading, purchasing, and updating these tools will require time and money, but they can vastly improve your site’s on-page and technical SEO.

WordPress专业人士

• 您可以在不与销售团队交谈的情况下使用和安装WordPress
• Large library of plugins to choose from, many of which are specifically designed for SEO
• Thousands of responsive themes available
• Easy-to-use and intuitive interface for most SEO marketers
• Highly customizable with capabilities for editing the site’s theme files, HTML code, and CSS code

WordPress Cons

• 开箱即用，WordPress缺乏标准的SEO功能，例如Web Analytics
• 必须至少安装一个SEO插件弥补缺乏内置功能
• Installing too many plugins and extensions can cause page speed to increase
• The built-in page editor can be un-intuitive and could warrant the installation of a page editor plugin
• 并非所有主题都适合SEO友好或接收频繁的更新
• No dedicated customer support in case something goes wrong; you’d have to work with a freelance developer or fix it on your own

3。Magento

如果您想构建和优化在线商店进行搜索，请考虑Magento。

Magento will provide a similar experience to WordPress. There are some standard SEO features built directly into the platform, but for more advanced functionality, you’ll have to download an extension.

例如，使用此开源电子商务平台，您可以选择一个响应主题，在所有产品页面中添加元描述，并优化产品图像的ALT文本。您还可以为您的网站创建XML站点地图，添加导航菜单，删除任何重复的内容，并将结帐，帐户，购物车和管理页面设置为“ Nofollow”。

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如果您有SEO经验或学习最佳实践的时间，则可以手动执行这些任务。或者，您可以下载Reloadseo，Magento Seo Suite Pro Extension，Mirasvit的Advanced SEO Suite，Manadev Laseers Navigation SEO和Creare的免费Magento SEO扩展，以自动化或简化这些任务。

Take a look at Reload’s dashboard, for example. You’ll see sections for keyword research, content optimization, backlinks, and store monitoring — all of which are crucial to your store’s SEO.

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Magento Pros

• 你可以remove the “Category” subfolder from your product pages’s URLs, making the URLs more SEO- and user-friendly
• Magento gives you the ability to add descriptive meta descriptions to your product pages
• 您可以设置规范的URL，防止重复的内容和自称
• An XML sitemap is included out-of-the box
• 你可以include personalized product recommendation carousels on product pages, which will increase dwell time, a major SEO ranking factor
• Largeintegration marketplace有许多SEO应用程序和工具

Magento Cons

• Requires extensions to offer full SEO capabilities and tools
• 你可以’t create meta information templates for product pages unless you purchase an extension
• While it does create an XML sitemap for your site, Magento doesn’t create an HTML sitemap, which is beneficial from an user experience standpoint
• 没有内置的博客功能 - 您需要安装extension

4。JOOMLA

JOOMLAwas designed to be the CMS that balances power with flexibility, sitting somewhere between WordPress and Magento or Drupal. It’s also the most popular CMS in use today after WordPress.

在许多方面,Joomla和WordPress——它很相似offers software extensions to extend the functionality of your website, and templates to customize your site’s visuals. Joomla also provides more site and content management tools out of the box than WordPress. However, the process of installing them and configuring other aspects of your site is not as straightforward as WordPress. It’s a tradeoff of convenience for capability.

As far as SEO features go, Joomla is a solid choice for optimizing larger business and ecommerce websites. The CMS allows users to easily make key SEO tweaks without extensions, like writing meta descriptions and titles, enabling gzip compression, and managing URLs and site architecture, the latter being especially relevant to bigger sites that routinely add and remove content.

Aside from native features, Joomla’s extension directory contains a wealth of SEO add-ons to change how your URLs are generated, structuring your content for Google snippets, creating an XML sitemap, and implementing redirects.

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JOOMLAPros

• More in-house SEO options than other CMSs while remaining relatively user-friendly and codeless
• JOOMLAis considered one of the faster content management systems, one of the most important factors in search ranking and user experience
• Hands-off caching for your site’s pages, further boosting performance
• Diverse extension library to make SEO tweaks with minimal or no code editing
• 自动GZIP压缩，无需扩展
• JOOMLAtemplates are responsive by default
• 扩展名允许规范URL指定来帮助搜索引擎找到网站上最相关的页面

JOOMLACons

• Joomla的更广泛的功能和较不直观的界面可能会对从WordPress或多合一网站平台过渡的人构成挑战
• XML sitemaps require a plugin to generate and submit
• SSL证书is not included and must be installed manually via file edits
• 要启用图像和其他媒体的爬网，需要对机器人的手动编辑。

5。Adobe Experience Manager

如果您的企业使用Adobe Creative Cloud，请在搜索SEO友好的CMS时保持Adobe Experience Manager的最高状态。

借助Experience Manager，您可以创建对SEO友好的URL，分配规范标签，构建XML站点地图，创建301个重定向，包括面包屑，并使用Robots.txt文件，以防止私人或开发阶段的索引。您还可以包含元描述并编辑HTML页面标题，以使其对SEO优化。（某些CMS平台会根据页面的H1自动创建一个不可编辑的标题。）

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Other notable features include a drag-and-drop interface, built-in responsive design, page template editor, responsive form creator, and single-page web app creator.

您也可以将CMS与Creative Cloud本地集成。对于想要将资产创建工作与内容管理工作结合的Adobe Creative Cloud用户来说，此CMS是一个不错的选择。对于无缝集成，Adobe提供了best practices for integrating Creative Cloud and AEM。

Adobe Experience ManagerPros

• Offers a multitude of built-in tools (vanity URLs, XML sitemaps, breadcrumbs) that would require a plugin or extension in other platforms
• Drag-and-drop editor allows you to create a responsive, SEO-optimized website with little to no coding
• 关键开箱即用的SEO组件包括页面标题，robots.txt文件，规范标签，301个重定向，页面导航和搜索
• 你可以create image presets以设定的压缩率，确保大图不会减慢您的网站
• 包括一个博客功能，使您可以创建信息性，SEO优化内容

Adobe Experience Manager Cons

• 价钱is not available on Adobe’s website but it’s估计成本在100,000美元至200,000美元之间
• 入职可能需要几个月的时间，使其适合那些快速需要网站的人
• 陡峭的学习曲线以根据SEO的最佳实践配置平台

6。Wix

Wix是小型企业，自由职业者和企业家快速，轻松启动网站的另一种选择，强调简单性和拖放建筑。因此，WIX可以帮助您在网站上覆盖SEO必需品，而不会在杂草上太深。

作为WIX用户，您的主要SEO资源将是Wix SEO Wiz，该知识库说明了如何构建和发布能够在SERP中竞争的网站。使用它来评估您的网站SEO，发现有用的提示，并学习如何在Wix平台上改进它。

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Wix可以让您从仪表板中处理SEO Essentials-包括图像，SSL，站点地图的替代文本（尽管您需要通过Google Search Console重新提交和管理站点地图），规范URL，重定向，元描述和URL整理。

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Still, if you’re a larger business or one looking to implement advanced SEO, Wix probably shouldn’t be your go-to CMS, as it’s better suited for and more reputable among small websites that aren’t looking to scale significantly. While you can incorporate schemas and modify robots.txt, that’s as sophisticated as it gets out of the box.

WixPros

• All-in-one, easy-to-use platform tailored for beginners to implement SEO at a high level
• SEO Wiz是新网站所有者学习基础知识并对其网站进行调整的宝贵资源
• Fundamental SEO features are available through the dashboard, and no extensions are needed
• Wixsites are SSL-protected
• 自动XML站点地图创建并提交给Google Search Console

Wix Cons

• Ultimately, Wix was made for individuals and small teams with limited to no prior coding or SEO knowledge, meaning it’s much more limited than an open-source tool
• WIX将网站应用于网站后，您不会更改网站的模板，因此请仔细选择
• Wixhas been known to create pages that are bloated with code, and as a result may be slower than competitors
• Not all Wix site templates are guaranteed responsive

7.购物

Those in need of an ecommerce site platform have probably heard of Shopify, the highly popular website platform for online stores. On top of its wealth of built-in ecommerce tools, Shopify does enough to make sure users, even beginners, follow SEO best practices.

像Wix一样，Shopify是为需要一个简单网站的个人和小型网站而制作的，具有最少的动手自定义。作为交换，该平台以其简单性而闻名 - 从设计到托管的所有内容都得到了照顾，包括SEO基本面。

With Shopify, you can target keywords, add alt text to media, optimize your website structure, create redirects, create XML sitemaps, manage canonical URLs which are generated for you, and choose from its library of responsive themes.

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所有这些新手都可以从Shopify的详尽文档中获得帮助。另外，Shopify与CDN提供商CloudFlare合作，以改善在Shopify站点的加载时间。

但是，也有缺点：您无法直接编辑robots.txt，也没有本地方法来编辑XML SiteMap。您还需要制定一个付费计划，以通过搜索引擎为索引 - Shopify不允许对试用站点进行索引。最后，您无法从商店的URL中删除类别子目录。换句话说，您无法删除“/产品”，“/页”，等。

Shopify Pros

• Shopify中的基本SEO工具都包含在Shopify中，不需要其他可能会减慢网站的插件
• 直观的界面和选项屏幕，节省了您可能花费的时间来弄清楚一个简单的过程
• Automatically generated canonical URLs, robots.txt, and sitemaps
• 所有主题都响应迅速
• 由于集成的CDN，页面迅速加载

Shopify缺点

• 虽然Shopify为您制作了一个站点地图和robots.txt文件，但您无法直接在工具中编辑它们
• Indexing requires a paid plan — there is no free option beyond the trial.
• Limited customization of your URLs
• 与开源工具相比，在设计和站点功能方面的定制相对有限

CMS枢纽，WordPress，Magento，Joomla，Adobe Experience Manager，Wix和Shopify是SEO的一些最佳内容管理系统。这些CMS平台提供强大的功能和巨大的个性化机会，将帮助您建立一个排名的网站。

Choosing the Best CMS for SEO

内容管理系统的功能s and extensions can help you build and optimize your website or online store for both visitors and search engines. This is an essential step in bringing your business online. Investing in a platform that aligns with your SEO strategy can help you get more organic traffic and boost your visibility in SERPs.

Editor's note: This post was originally published in May 2020 and has been updated for comprehensiveness.