How to Run A Content Audit in 2021

Think of all the content you create — the good, the bad, and the ones that take a scary amount of time.

Now think of how you organize it. How do you keep track of how content is performing? Do you use those metrics to improve for future campaigns?

如果您错过了公司的这种组织，请考虑进行内容审核。bob全站app它们是一个出色的计划资源和未来内容创建的路线图，同时组织分析，因此您可以在需要时回到高性能的帖子。在这篇文章中，了解如何为自己的业务执行一个，并发现高质量的工具以帮助您简化流程。

Content Audit Goals

Running a content audit for your website can prove to be beneficial for your traffic and improve the experience of your readers.

First, content audits help you take note of the areas on your website that aren't properly optimized for search engine rank. For example, you might add meta descriptions to your blog posts as part of your current strategy, but if that always wasn't the case, a content audit helps you locate which posts need to be updated.

Content audits also help you identify new SEO opportunities to implement on your website. For example, did you know that adding keywords to the headings on your site gives search engines more clues about what your web page is about?

If search engines have as much knowledge as possible about the content on your website, they'll be able to suggest your web pages to browsers more accurately.

Running an audit is a chance for you to update the content on your website to improve the comprehension of your site by readers. For example, you might not know the links on one of your product pages are broken, but a content audit provides you with a reminder to update those links. Let’s discuss some additional benefits below.

Benefits of Content Audits

你的内容审计应该帮助你把你跟ent up-to-date, improve the rank of your web pages, and make the website you present to readers easy to navigate and free of error. In addition, content audits:

• Give data-driven insight into the performance of your content, helping you make informed decisions based on factual information rather than just assumptions.
• Identify areas for content repurposing or updating where numbers are lower than desired.
• Identify pieces of content that perform best that you can leverage in marketing materials.
• 了解更多关于观众喜欢和不喜欢的信息。
• Content maintenance becomes easier when you have an understanding of what you’re offering.

确保你的网站内容审计valuable, carve out enough time to complete it. However, you don't have to be in it alone — there are plenty of templates to guide you through a content audit if you're unsure of where to start.

内容审核模板

This templateguides you through checking the On-Page SEO of your website. It works for many page types, like a home page, landing page, blog post, or even a form page. There's a space in the template for you to note the page type to keep the template organized.

Under each section, the template will tell you why it matters for on-page optimization. So, for example, when you note if you have multiple similar pages, canonical tags will make sure they're grouped together.

Below, we'll talk about the sections of the template.

In the first column, you'll specify your page type for each page you're auditing. Then, you'll fill in the URL and note anycanonical tagsyour site may have. Remember, you can find canonical tags in your page's source code.

After that, you'll note if your page is a part of a sequence of pages to ensure that your code is properly formatted for sequencing.

Next up, you'll fill in some details about the page's copy. For instance, the page title. If I included a blog post similar to this one in the audit, for example, I would put "How to Run an SEO Content Audit" in this section, shown below:

This section makes sure you'll have keywords in your page title, boosting SERP rank. Similarly, in the next section, you'll define the goal of each page and the focus keywords of that page.

So, for this blog post, I would define the purpose as,“教育读者创建内容审核，”and my keywords would be something akin to "On-Page SEO," and "Content Audits."

After that, you'll note the headlines on your page. A good rule of thumb is to make sure at least one keyword appears in an H2 to help your rank. Same thing with meta descriptions, the next section — a short, concise description of your content should also contain a keyword to improve rank.

Once you outline your headings and include your meta description, then you'll focus on images. First, include the file name of your image and note the alt text. Recall that alt text tells Google what your image is about, so if your images don't have any, this is a good reminder to add them.

Next, you're going to focus on links: internal and outbound. Remove broken internal links, and make sure your page has at least 2-3. (Remember, internal links help you to boost the traffic of other pages).

遵循链接优化，请注意页面速度。如果您的页面加载时间超过2秒，则可能不会引起读者的注意。

最后，最后一部分确保您的页面可在社交上共享并且对移动设备友好。页面的这些功能可改善您的网页的可访问性。

Content Audit Spreadsheet

该模板还提供了电子表格清单。SEO审核清单是另一个电子表格，可确保网站的内容已完全优化和最新。因此，第一个模板可帮助您更新网站的页面SEO，而清单为您提供了进行审核的深入参考：

For example, when you go through the worksheet, you can expect to include information about the On-Page elements of your website. Still, you’ll also be checking for crawling and indexing, ranking factors, the content and link structure, status codes, coding, and internalization.

To use the checklist, you'll simply mark "Yes" or "No" for each task, and add any notes to refer to.

如何运行一个内容审计吗

1. Think of your goals.

First, think about what you want to accomplish. When you have your goals in mind, you will have a better idea of how to categorize your audit later.

Ultimately, a content audit identifies engaging content for your audience and can include information on SEO and conversion rates. One goal to consider could be to determine which of your pages need to be SEO-optimized. Alternatively, you might think about finding the most interesting and best-performing content for your website visitors and place that on your homepage or in an email newsletter.

确定公司目标将确保您的内bob全站app容审核可用于簿记和通过改进的策略更新您的策略。完成此操作后，是时候收集您的内容了。

2. Gather your content.

您要审核哪些内容？审核的类型通常是用于产品描述，博客文章，多媒体和出版物的类型。决定这一点，并收集所有内容的积压。

To accomplish this, collect the URLs of the web pages you've chosen to audit. If you have a small website, you can do this manually and put them in a spreadsheet. However, there are also online tools to do it for you, likeSEMrush,尖叫的青蛙， 和HubSpot.

Semrush和Screaming Frog将根据您的站点地图提供此信息。站点地图是一个具有您所有网站信息的文件，可以在线免费创建。有关站点地点的更多信息，请查看我们的指南这里。

3.对您的内容进行分类。

After receiving your audit, categorize it on the spreadsheet. Some online tools categorize the information for you, but it’s also doable to do it yourself. The categories will keep you organized so you can ensure your content audit meets your needs.

Some categories you can include are content type, author(s), publication date, and content format. Think of categories that are useful to know from different pieces of content. For instance, if you are auditing blog posts, important information to pull would be the date of publication or update, the author, the type of content, and metadata (Such as the title and description).

Another critical category is metrics. Some online tools will include them in the audit, but谷歌分析can also pull data for you. Metrics can provide more information for your analysis later.

At this point, your spreadsheet should have URLs of your content, categories, metadata (if included), and metric data.

4. Analyze your data.

Now, it's time to look at your data critically. This is the step that will give you a good measure of the state of your content. When analyzing your data, here are some things to take note of:

• Content that's missing — What is your audience interested in that you haven't covered?
• Content that's underperforming — Which pieces of content aren't getting the numbers you want?
• Outdated content — If you have old content, can it be updated or reworked to maintain optimization?
• 本垒打内容 - 表现非常出色的内容。

根据该分析的结果，在电子表格中组织它们。一种方法是根据您的分析分配不同的颜色，并用这些颜色突出显示行，以便您了解哪个类别是哪个类别，哪些类别占整体内容库中最大的部分。

5. Create action items.

In this step, you will finalize and clean up your audit. You now know what to focus on based on the analysis and can go from there. Think about the posts to delete, update, re-write, or re-structure.

To organize these action items, add one last column to the spreadsheet — one that's close to the front so you can keep tabs on it. This column will let you know the action to take on a specific URL. For example, are you going to keep, update, delete, or re-write that blog post?

If you plan on ranking by priority or including a timeline for this audit, now would be the time to include that, as well. Some organizations use full-blown content calendars, while others don't need it. To make a priority timeline that fits in best with your content audit, think back to your goals and which items make sense to execute first.

6. Optional: Choose a content audit tool.

While not a requirement, choosing a content auditing tool can help you with your process. The most significant benefit of using a content audit tool is that they are fast, helping you save a considerable amount of time. Rather than gathering URLs manually, the tool can automatically aggregate the content you’re looking for and display metrics for you to see.

Website Content Audit Checklist

The graphic below is a checklist you can use to ensure you’re on the right track when performing your content audit.

Now, let's go over some content audit tools you can use to further automate your content audit process.

Content Audit Tools

1.尖叫的青蛙

Price:First 500 links free, unlimited for $150/year

尖叫的青蛙is a website crawler. It collects URLs from your sitemap and create an SEO audit for you. If you have a smaller site, Screaming Frog can audit up to 500 links for free.

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桌面尖叫的青蛙网站很棒，因为它为您提供了有关网站的大量分析，并为您分类。由于审核是基于SEO的，因此它还为您提供有关如何改善SEO的信息，这可能是有用的，具体取决于您的目标。

2.铸造

价格：联系个人报价的销售

铸造helps you understand how contacts are engaging with your podcast content so you can make actionable business decisions to drive engagement. If you’re a HubSpot user, Casted集成借助营销中心，您可以利用CRM工具来创建铅捕获表格，以吸引听众以进一步培养。

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3.SEMrush

Price:Free trial, then $199-$449/month

在三个步骤中，Semrush的用户可以接受强大的审核。通过放入所需的域，您将获得一个自定义报告，向您显示可以改善网站的地方：

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From there, you can connect an analytics tool account, like Google Analytics, if you want to see more information about your sitemap, like posts that are the most engaging for your audience. You can use this information when developing strategy — identifying content that performs well for your audience gives you an idea of what to cover.

4.谷歌分析

Price: Free

尽管Google Analytics（分析）并没有为您提供传统的审核，但它提供了良好的信息，可以帮助您制定审核。它让您知道谁在访问您的网站，以及从哪里访问。此外，它使访问者的行为有所消失：

It gives you data about the amount of time visitors are seeing on webpages, the most popular webpages, and different patterns seen in your visitors. One of these patterns could be the most popular blog post in the US from visitors aged 18-24.

5.Dyno Mapper

Price:$99-$450/month

如果您正在寻找站点地图生成器，Dyno Mapper具有可用的功能。也可以在Dyno Mapper上使用 - 内容审核工具。该网站真的很擅长在您的内容的SEO中找到潜在的问题。

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Dyno Mapperalso keeps a progress report of your audits, so you can monitor how they're improving and performing. The audits themselves present how your content can be given in the best way to search engines, an excellent metric for content audits.

6.WooRank

Price: $60-$249/month

Woorank有两个惊人的功能用于内容审核：SEO监视和网站爬网。WOORANK的SEO监视使您可以知道登陆页面上的性能状况，这是您可以投入审核的信息。它还可以让您知道您的网站是否曾经倒闭，以及如果您在审核中跟踪网页指标，则如何影响SEO，这是如何导入的。

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The Site Crawl feature lets you know how Google sees your site and interprets the information for search engines. This information is great knowledge to make audits more effective when you're coming up with action items for the future.

Now that you know ample knowledge about content audits, how to create them, where to source them, and important essentials to include, you are fully prepared to incorporate them into your organization. Give it a try, and use it to elevate your next campaign. Happy auditing!