25 Social Media Campaign Ideas to Try in 2021

The summer before my sophomore year in college, I was scrolling through Facebook when I saw my friend dump a bucket of ice water on herself.

When I read the status update, I realized she was doing the Ice Bucket Challenge in an effort to promote awareness for amyotrophic lateral sclerosis (ALS) disease.

This was in 2014 when the冰桶挑战率传播and raised $220 million worldwide.

That's what a successful social media campaign looks like.

As a marketer, paying attention to these social media campaigns is important, especially since45% of the world population is active on social media.

Although every social media campaign can't reach the same viral attention as the ALS Ice Bucket Challenge, there are several things you can try to improve the results of your social media efforts.

Below, let's review the top social media campaign ideas to try this year.

1.建立社会证明。

One of the main benefits ofsocial media marketingis that you can build social proof online. Your online reputation is one of the most important aspects of your brand. On social media, you can personify your brand and speak directly to your customers.

To build social proof, you might start a hashtag for users to submit testimonials. For example, P90X is an at-home training program thatuses the hashtag #p90xresultsto gather customer results.

这有助于建立社会证据，表明他们的产品在不促进的情况下起作用。此外，您可以分享帖子并与提及您的品牌的客户互动，以传播对客户使用产品或服务所获得的积极结果的认识。

2. Post offers and discounts online.

To complement your marketing campaign, you can promote discounts and offers on social media. In fact, there's even a在Facebook上提供的特殊部分.

折扣可以帮助传播意识，并吸引可能没有尝试过您的产品或服务的新客户。

For example, a video game store,玩N行业，使用Facebook优惠部分to promote a free year membership:

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3. Showcase happy customers.

推广您的品牌的最好的人是您的现任客户。使用社交媒体，您可以使用您的产品或服务来展示快乐的客户及其故事。

You can encourage customers to share photos of themselves with your product and create a hashtag to promote it.

For example, Coca-Cola started a marketing campaign calledShare a Coke. The hashtag #shareacoke became a place where people would take pictures of the new product. This promoted their campaign and drove more customers to purchase their product so they could find a Coke with their name on it.

4. Host contests.

People love winning free stuff and getting discounts — which is why a content is such an effective social media campaign idea.

Hosting a contest on social media is an excellent way to drive engagement, traffic, and create brand awareness.

You can run several different types of contests including asking followers to tag a friend in the comments, answer a question in the comments, or send a photo of themselves with your product or service.

Additionally, if you're creating an ad campaign, you can host a casting contest and feature your customers in your ads.

5. Create calls-to-action on your posts.

Just like in the real world, being mysterious doesn't get you far. If you want your customers to do something, ask them to do it.

A call-to-action (CTA) does just that. By including a CTA on all your social media posts, people are more likely to interact and engage.

CTAscan be simple -- like asking people to sign up, subscribe, learn more, or comment below. A CTA can increase your click-through-rate (CTR), engagement, and success of your social media campaigns.

6. Encourage engagement with polls.

Who doesn't love a good poll when you're scrolling through your social media feed? Personally, I vote in every poll I see. I'm even tempted to vote in the ones that don't apply to me -- although I try not to because I don't want to ruin the numbers.

With polls, you'll learn more about your audience and increase engagement.

For example, TurboTax used the polls feature on Twitter to see if people considered rideshare drivers self-employed:

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If you're running a social media campaign, or any campaign for that matter, you should consider adding a poll to your social accounts.

7. Put together an influencer giveaway.

影响者营销isn't a passing fad.

In fact, the influencer marketing industry is set to reach$10 billion by 2020. Additionally,80% of marketers say influencer marketing is effectivefor their businesses.

That's why you should consider putting together an influencer giveaway social media campaign. Working on your relationships with influencers in your industry will help increase brand awareness and build social proof.

After researching the influencers in your industry, contact them and suggest a giveaway.

8. Go live.

When you're putting together a social media campaign, don't underestimate live videos.

In arecent survey of 1,000 respondents, 80% said they would rather watch a live video from a brand than read a blog, and 82% prefer live video to social media posts.

您可以利用它来发挥自己的优势。

尝试托管实时流，实时与客户交谈或询问和回答问题。这将帮助您以一种使您的品牌化身的方式与观众建立联系。通过拟人化您的品牌，人们更有可能以与朋友的联系方式与您的公司建立联系。bob全站app

9. Have a takeover.

收购是一个机会，可以使您的社交概况的故事部分保持有趣。您可以让员工，合作伙伴或客人在当天举办“收购”。bob综合博彩下载除了您的社交媒体团队以外，这需要有其他人在您的社交媒体页面上定期发布内容一天。

For example, every day略has an employee take over their Instagram Stories. Typically, they show followers what they do in a day, discuss what their job is, what their responsibilities are, and give career advice. This helps with branding and also promotes their workplace culture.

If you're running a social media campaign, adding a takeover to your promotion can help increase engagement — additionally, having a guest or partner takeover your account can help your brand reach their audience, as well.

10. Publish behind-the-scenes content.

Behind-the-scenes content is one of the best ways to connect with your audience.

通过展示幕后外观，您可以使最新和潜在的客户保持最新，吹牛您的团队，并建立一种使您相关的情感联系。

With any social media campaign, behind-the-scenes content can show off your personality and broaden your content.

11. Livestream events.

社交媒体运动是促进活动的最佳方法之一。但是促销活动不应在活动当天结束。

相反，请考虑在社交媒体上实时流媒体播放活动的某些部分。这将引起活动的更多嗡嗡声，鼓励与与会者互动，并对无法参加活动的人有帮助。

12. Design a viral campaign.

Creating aviral marketing campaignis an easy sentence to write, but a hard concept to execute.

当您集思广益时，您的下一个社交媒体活动会回答以下问题：

• Does it appeal to your target audience?
• Does it have strong visuals?
• Does it have an emotional appeal?
• Is it creative?
• Is it easy to digest, and share?
• Does the timing make sense?

Like the ALS challenge, creating some sort of online challenge that influencers can easily participate in will help spread the word.

13. Write event hashtags.

If you're hosting an event, don't forget to create a hashtag. With a hashtag, you can reply to attendees and keep track of questions.

例如，在入站, the event hashtag is typically #INBOUND19 (or whatever year it is). This hashtag helps HubSpot curates content related to INBOUND, including attendees' pictures of themselves at the event, and attendees' testimonials/opinions on the event.

If you can get an event hashtag trending, then you'll be able to create more brand awareness and interact with your customers.

14. Interact with your customers.

Speaking of interacting with your customers, you can design a social media campaign specifically around talking to your customers.

例如，2014年Taylor Swift did something called “Swiftmas.”这是她在社交媒体上，寻找高度参与的粉丝，选择了她的顶级粉丝，然后将他们发送给礼物。她甚至为这个过程创造了一个名为“ Taylurking”的术语。如果她在其中一篇文章上评论了一棵圣诞树，那么您就会得到礼物。

This is a great example of interacting with your audience in a way that doesn't feel promotional, yet still creates brand awareness.

15. Use the holidays as inspiration.

与上面的泰勒·斯威夫特（Taylor Swift）相似，您可以将假期用作社交媒体运动的灵感。

You can use your social accounts to promote a holiday sale, a Halloween contest, or sell holiday products like ornaments.

When it isn't the holiday season, you can still use current events to inspire your social media campaigns. Remember, your social media posts don't happen in a silo. They're happening in the real world, and they should be timely.

16. Provide educational content.

It's easy to get in the habit of just posting your products or services on social media. But that would be a mistake.

Your content should be educational and create value. When you're creating a social media campaign, ask yourself what value it'll bring to your audience. That's how you'll brainstorm content ideas that could go viral.

17.重新利用高性能内容。

每次您开展社交媒体活动时，您都不必重新发明轮子。您可以使用过去表现良好的旧内容。

Do you have a podcast that has really high downloads? Or a blog that has the most views? You can repurpose that content for social media. Create a video for Stories or IGTV and summarize it in a caption.

Old content is a great way to boost your social media campaigns.

18. Curate content.

Your social media doesn't have to include content that'sonlyfrom you. In fact, sharing other people's content is a great way to humanize your brand and create value for your audience.

If your social media campaign needs some more post ideas, consider curating content from other people that complement your promotion.

Again, you don't want your social media profile to feel too promotional. Your posts should have variety.

19. Participate in popular trends.

It's always important to remember that the world is still spinning while you're in your marketing meeting, brainstorming social media campaign ideas.

Consider trends, like popular hashtags, and participate in them. For example, #throwbackthursday still hasn't gone out of style. If your posts need a little inspiration, look for popular hashtags and trends and jump on board.

Customers like to see that the brands they follow are staying current.

20. Adopt new social media platforms.

If anew social media platformcomes out, be an early adopter and run social media campaigns on it.

These campaigns are more likely to be seen by your audience because the sites haven't developed complicated algorithms yet.

另外,你应该寻找新的地方engage with your audience and learn more about them.

21. Plan “caption this” contests.

一场有趣而独特的比赛，“标题为“这场”比赛”竞赛对您的照片非常有趣，但很难编写标题。

这些竞赛鼓励创造力和乐趣way to interact with your audience.

When you're planning a social media campaign, consider a "caption this" contest to encourage engagement.

22. Design geofilters on Snapchat.

Geofilters on Snapchat are an excellent way to increase brand awareness and create memories with your audience.

If your customers take a photo at an event, they'll appreciate the geofilter. By posting photos of themselves with this filter, your customers are a free, walking advertisement.

Again, the best way to promote your brand is through your current customers. Geofilters will help you do just that.

23. Generate hype for your launches.

When you're about to launch a product, service, or event, you should create a social media campaign to generate hype.

Previews of your product or contests to figure out what the product is will create excitement among your customers.

For example, in anticipation of thesummer launch of Kylie Jenner's eye shadow palette, she posted swatches, videos, photos of her in the makeup, and tutorials on her Instagram.

This creates enthusiasm among her customers — as a result, she sold out almost immediately.

24.提出人类利益运动。

At the end of the day, your audience relates to people, not companies. You should always try to humanize your brand in your social media campaigns.

为此，在所有活动中都包含人类利益因素。

For example, when Kim Kardashian Westlaunched her shapewear Skims，她的社交媒体运动在她的塑造者中包括了模型的视频，谈论它如何使他们对皮肤更舒适和自信。该活动中的人类因素使追随者可以看到Kim的新产品中的价值。

25. Develop entertaining segments.

You know how James Corden has fun segments on his showthe Late Late Show, like Carpool Karaoke? Those fun, bite-sized segments are crucial elements to making his show as fun to watch as it is.

When you're creating a social media campaign, follow in his footsteps and create fun, entertaining segments just like you might for a TV show. After all, most social media has long-form video content like Facebook Watch or IGTV.

This type of content can increase traffic and engagement for your social media campaigns.

Brainstorming social media campaigns isn't always easy. However, you can use this list to get started.