当您是电子邮件营销人员时,您的待办事项清单通常看起来像这样:生成选择潜在客户,分段列表,设置培养工作流程工作流程,清理和简洁的电子邮件副本,检查您的电子邮件以获取可交付性,以获取可交付性,优化纯文本和HTML, 等等。
Geez ... isn't there any fun in email marketing anymore?
值得庆幸的是,那里有很多电子邮件营销极客(包括我们自己)做认为所有这些都是有趣的。但是这些不那么迷人的方面电子邮件营销——虽然你的活动成功的关键——don't paint the entire picture of what惊人的电子邮件营销真的是。
There are brands out there that have还弄清楚了如何创建非常漂亮的电子邮件。虽然纯文本或单行电子邮件仍然非常有效,但有时您想以创意,迷人或低调的电子邮件设计使您的订阅者惊叹不已。If you're looking to dabble in something a little more adventurous for your next email marketing campaign, check out the examples below for inspiration.
电子邮件时事bob官网官方网站通讯设计示例
1) Collaborative Fund
In design, red and yellow serve aspowerful color choices。众所周知,红色传达了力量或激情,但黄色is often considered both bright and energizing.
Although many companies use a big block of color at the top of their newsletters to draw people in, the folks at合作基金通过在整个电子邮件中结合红色和黄色的色彩,将其进一步走了几步。非常强大,对吗?
除了颜色,t嘿,杠杆clean divides to separate these blocks, while incorporating different textures -- like that crumpled paper -- to create a really compelling experience.
图片来源:美丽的电子邮件新闻通讯bob官网官方网站
2)星巴克
《星巴克》bob官网官方网站中的这一新闻通讯涵盖了许多信息:倾倒方法的说明,购买新产品的召唤,夏季花车的食谱等等。
为了使这更容易扫描,星巴克的人们将这些简短的描述与高质量的图像搭配在一起。(您几乎可以听到第一张图像中倒在冰上的咖啡。)就像协作基金的例子一样,他们还使用了清晰的水平分歧来分开每个主题。
此外,我们真的很喜欢他们如何将Pinterest徽标和Instagram徽标与两个呼吁行动一起结合在一起。这些徽标通过预先设置收件人的期望来支持文本。换句话说,他们知道,单击以浏览更多食谱将最终将它们引导到Pinterest。
图片来源:豆子米饭
3) InVision LABS
这是来自Invision的一封更简洁的电子邮件,其中包括干净的设计和引人注目的颜色。得益于那个深色的蓝色背景,呼吁行动和电子邮件底部附近的白色框都真正关注了。
此外,散发出的产品图像可帮助收件人了解公告在潜入解释器副本之前所需的内容。
图片来源:真的很好的电子邮件
丰富多彩的体验并没有停止电子邮件。明亮的蓝色将贯穿到相应的网站,这是无缝品牌的强烈例子。
灵感来自Invision的清洁设计并准备创建自己的广告系列?用一个free email marketing softwarelike HubSpot to create and send your message to the world.
4) GrubHub
This email from GrubHub is a great example of product promotion ... because it doesn't sound or feel like product promotion at all. Instead of saying, "Hey, you like food. You should order it using our service!", the email tells a story with the help of a really cool piece of interactive content: an "Eat Map." (See what they did there?)
我们特别喜欢他们用来推广内容的彩色GIF,因为它确实引起了接收者的注意。(想学习如何使用Photoshop创建GIF?Read this)
Nurturing Email Design Examples
5)方便
我们喜欢Handy的这张简单的欢迎电子邮件。配色方案是consistent, relying on grey for the base, and bright blue to draw attention to the logo and calls-to-action.
There's a nice balance between text and visuals here, and the tile design makes it easy to skim through. Finally, we love that they usednon-cheesy stock photos代表他们的品牌,从消费者的角度来看,这使他们更加真实和可爱。
图片来源:真的很好的电子邮件
6)石蕊
You might expect a beautiful email from a company that's announcing an email design conference -- and Litmus doesn't disappoint. The email starts out with a bold burst of color, which grabs readers' attention. Below this, you'll find a clean design that includes concise copy, whimsical illustrations, and a great use of white space.
At the bottom of the email, you'll see a live Twitter feed showing tweets that use the conference's official hashtag. That social engagement factor is a really cool touch that we're willing to bet increased engagement, while simultaneously informing folks about how to stay connected at the event.
图片来源:真的很好的电子邮件
7)Uber
As marketers, we know that charts and graphs can serve as an说明信息的有效方法。但是,将图表纳入电子邮件呢?
来自Uber的电子邮件设计通过使用简单图表来巧妙地展示了数据可视化的功能。Uber并没有依靠单词来解释其降低的速率,而是鞭打了一些比较的视觉效果来完成这项工作。得益于明亮的蓝色选择,收件人很容易理解费率如何快速浏览。
图片来源:HTML Email Gallery
8) Cuyana
这是发送给签署新产品“早期访问”列表的人的产品促销电子邮件Cuyana。该电子邮件完全以展示新产品为中心,但是在这种情况下,这正是选择“早期访问”列表的人们所寻找的。
The design of the email is clean and sophisticated, thanks to a brilliant use of negative space and attractive fonts. This approach is very true-to-brand for a women's apparel and accessories company. We love the use of consistent coloring -- especially the signature orange hue they chose for the call-to-action button at the bottom.
((笔记:这是使用HubSpot发出的电子邮件的示例。Click here to check out more email marketing examplesfrom our library.)
图片来源:Hubspot Academy
电子商务电子邮件设计示例
9)J.Crew
有时,单词可以被高估。为什么不让图片为您讲述这个故事?无论如何,这就是J.Crew在这封电子邮件中所做的。该电子邮件正在促进销售,但您不会立即知道:您所看到的只是“这是值得滚动”的副本,以及很长的(非常值得滚动)的高清图片冰淇淋锥。百胜。
如果将其伸到底部,您会注意到冰淇淋锥的尖端就像方向性箭头一样,将接收者指向呼吁行动。
图片来源:Akingkiwi
10) Apple
来自Apple的假日电子邮件将白色空间与产品展示保持平衡,以创造一个非常有趣的体验。
尽管所有产品都具有类似的配色方案,但真正令人信服的是它们的定位。通过战略性地安排产品,Apple能够创建在整个电子邮件中交替的视觉模式。
图片来源:HTML Email Gallery
11) Union Made Goods
消费者从电子商务企业那里收到很多电子邮件showcasing holiday gift ideas from their websites, and this is an example of one of these emails done well. They opted for a simple design here, which includes a really nice use of both color and white space, making the copy and images that are there pop a little more.
图片来源:Canva
12)Shwood&Stanley
在电子商务世界中,您的电子邮件中视觉效果的质量可能会对收件人坚持使用整个电子邮件或迅速点击“删除”按钮会产生巨大影响。Shwood&Stanley的这封电子邮件非常重视这些高质量的视觉效果。我们特别喜欢纹理背景,以及它们在列表和阴影中玩耍的方式。
图片来源:真的很好的电子邮件
13)哈利的
For seasonal emails like this one from Harry's, you might consider使用与季节一起使用的配色方案。为了宣传他们的冬季礼物套装,哈利的人们用传统的冬季色彩(如绿色,蓝色和棕色)冷却了他们的配色方案。他们还达到了文本和视觉效果之间的良好平衡,并通过使用简单的瓷砖设计使他们的电子邮件更容易浏览。
Not to mention, those bright red calls-to-action look pretty clickable ... wouldn't you agree?
图片来源:美丽的电子邮件新闻通讯bob官网官方网站
What other companies out there have you noticed are creating beautiful email marketing?
Editor's Note: This post was originally published in May 2012 and has been updated and for freshness, accuracy, and comprehensiveness.
最初发布于2016年4月5日上午8:00:00,更新于2021年6月11日
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