13件事不在Facebook上做

如今，大多数企业都知道他们需要在Facebook上有业务。在Facebook上搜索一家业务，发现他们没有一个页面获得与用户在Google上搜索业务相同的反应，并且看到他们没有网站：它们看起来并不合法。

但once you've created your business page，在建立Facebook存在的水域中航行完全是另一回事。您应该多久发布一次？您什么时候应该发布？为什么您的图像全部像素化，如何修复它们？您真的必须回应那个巨魔吗？

企业在Facebook上犯的许多错误是完全可以预防的。为了帮助您避免这些陷阱并顺利操作您的Facebook页面，我们列出了企业与他们的一些最常见的错误Facebook marketing。这是不做的事情。

13个Facebook错误要避免

1.不要为您的业务创建个人资料而不是页面。

这似乎是基本的，但是您会对有多少人犯这个错误感到惊讶。在获得更高级的技巧之前，让我们直接设置记录：Facebook配置文件是为人们准备的，而Facebook页面是针对企业的。

2. Don't have multiple Facebook accounts.

This advice applies to both your personal and professional activities on Facebook. You might think having more than one Facebook account helps you separate your personal life from your work, family, or school life. Let’s be real, you can’t have your great Aunt Debrah commenting on your embarrassing college photos from ten years ago causing them to resurface in people’s timelines.

On a more practical note, Facebook does限制个人帐户to 5,000 friends. After that, people will need to follow you which limits the type of engagement they can have with your content. As a fix, you might think a second or third account might be a good idea.

However, there are two reasons why you wouldn't want to have two accounts. The main reason is that Facebook doesn't allow users to have more than one personal account — it's against theirTerms of Service。So if they find out you have two personal accounts, they'll shut them down.

The second reason is that, even if it weren't against their terms, having two personal accounts would be a pain to maintain. Do you have enough content going up on both to round out your presence? Where do you draw the line between the two? Which account will you show to your friend who works in your industry? Instead of having to delineate between two parts of your life, you should instead take advantage of Facebook's robust privacy settings.

在专业方面，Facebook没有这种限制。您可以在没有社交网络的情况下为您的业务制作几页页面。但是应该吗？

对于大多数企业，我们不建议这样做。您一天中只有这么多时间投入到Facebook上 - 为什么要稀薄以维护几页？

另外，您还有很多其他不错的选择。首先，你可以利用Facebook的定位选项- 您无需付费即可将更新发送给受众的某些细分市场。您可以只发布量身定制的内容，而不是为他们展示，而不是为您的一段观众创建页面。

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第二，如果您有世界各地生活的大量听众，您可以考虑实施全局页面。如果您想设置全局页面，您需要直接与Facebook联系。(Full disclosure: You'll probably already need to have a hefty Facebook ad budget in place to make this happen.)

In short: Keep it simple. Don't create more accounts and pages than you need.

3.不要忽略页面上的帖子或评论。

JetBlue的客户承诺经理Laurie Meacham曾经告诉我, "We're all about the people, and being on social media is just a natural extension of that. It's no different than any other part of the airline."

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No matter your industry, that couldn't be more true. The point of business accounts on Facebook is to interact with your customers and prospects who are already engaging there. (And considering as of Q4 2020, Facebook hadjust under two billionactive users, it's likely that they are engaging out there.)

Ignoring comments and interactions is like saying to your customers, "I don't care what you have to say." To avoid this, start by making sure that the desired publishing options for your Timeline are turned on. While some businesses allow users to post and leave comments on their page without review, others prefer to manually approve them, and some don't allow publishing permissions at all.

尽管选择完全取决于您，但我们建议您像双向街道一样对待页面，而不是播放您的声音和声音的频道。

一旦结算出来，请确保每天监视评论并在适当时做出回应。

专家提示：有关节省时间的提示，请翻阅我们的免费电子书，以了解如何在每天10分钟内监视您的社交媒体帐户。

4.不要忽略消极情绪。

如果客户抱怨怎么办？如果他们拖钓怎么办？

You can't stop people from saying things about your brand, good or bad. What you can do isrespond respectfully并根据共享的评论提供有用的信息。反应不仅显示了您关心的幸福的人，而且还表明您参与并倾听。

5.不要像以前一样留下元描述。

当您将链接粘贴到一个新的Facebook帖子中时，该帖子中的元数据（图像和简短描述）会自动拉入。但这并不意味着您应该按“发布”。取而代之的是，添加一些相关的帖子副本，例如您要链接到的文章中的报价或统计量。

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除了编辑帖子副本外，您还需要在发布之前从框中删除URL。知道Facebook会在粘贴链接时自动填充元数据，因此删除额外的URL将有助于减少视觉混乱而不会弄乱帖子。

6. Don't just post photos.

视频现在是consumers’ favorite type of content on Facebook. As of 2020,17% of all content在平台上是视频内容。

与其坚持一种或两种内容类型，不如尝试一下。Facebook是您可以让品牌的个性发光的地方。发布公司文bob全站app化图片，让人们自己标记。考虑进行Facebook问答讨论。发布带有单词副本的链接，以及其他副本，并带有几段副本。找出最适合您的听众的方法，并记住您的听众一直在变化 - 所以test continually。

7.不要让您的帖子太久。

同样，测试帖子长度是评估观众喜欢的最佳方法。您的Facebook时间轴帖子的最佳长度将因公司而异。bob全站app对于某些更长的，信息丰富的Facebook帖子，表现更好。对于其他人，例如BuzzFeed，短效果很好地工作。

虽然重要的是要尝试并了解您的听众对最佳反应，但我们将说：有一些可靠的证据表明，较短的帖子会产生最高的参与度 - 实际上，Hubspot研究实验发现大约40个字符的帖子获得了更多参与度than longer posts.

8. Don't post images of just any size.

像素化，混乱或难以阅读的视觉效果不仅会使用户感到沮丧，而且还会给您带来不良声誉。

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Not only does Facebook have specific image dimensions for profile photos and cover photos, (although those are important, too), it also has ideal image dimensions for images you post on your timeline, the ones you use in sponsored posts, sidebar ads, and so on. To help you keep everything straight, bookmark thishandy cheat sheet。

9.不要在点击诱饵后。

当您链接到Facebook帖子中的网页时，该平台会跟踪dwell time在页面上，看看人们花了多少时间看它。课程？不要发布点击诱饵头条，这些标题不会兑现您的承诺。

如果您想在Facebook上满足受众的需求，请考虑发布清晰，信息丰富的博客文章的链接。当标题设定对用户对内容的期望的正确期望时，他们更容易看到您提供的价值，并保留在页面上阅读文章。如果没有，他们会从页面上反弹，Facebook注意到了。

10. Don't assume you should only post during business hours.

一项发芽的社会研究发现在Facebook上发布的最佳时间和日子因行业而异。但是，跨行业的共同主题使用Facebook产生参与度，即该平台上的活动在星期三达到顶峰，最佳发布时间是下午。

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What about weekends? Sprout Social also noted that Sundays are, across the board, the worst days to publish content to Facebook. In summary, stick with publishing posts during the middle of the week, right before engagement and activity wane heading into the weekend.

11.不要太频繁发布（但要定期发布。）

Yes, you should post regularly to keep your audience engaged, show them you're present and listening, and answer their questions and concerns.

However, what you don't want to do is overwhelm them with tons and tons of posts. We even ran a few experiments to figure outhow often businesses should post on Facebook。我们的研究包括benchmar发布频率ks by industry and company size based on Facebook data from thousands of our customers.

What we found was this: Companies that are selective about what they publish — i.e. they take the time to craft a smaller number of高质量的Facebook帖子而不是很多Facebook帖子 - 表现最好。

12. Don't forget to experiment with targeting and ads.

As a result of theFacebook最近有机覆盖率下降，许多公司正在转向Facebook广告，以吸引更合格的受众的注意。和Facebook广告, you can target people who've visited your website, used your app, or signed up for an email list. You can also target similar or "Lookalike" audiences or set up campaigns aimed at getting likes on your page.

但是，您不能仅仅在Facebook广告上扔钱，并期望一切正常。只有在您聪明的情况下，它才会起作用 - 这意味着尝试和调整广告计划以查看有效的方法。

你应该从哪里开始？我们创建了本逐步的数字广告指南帮助营销人员学习如何创建成功的Facebook广告。如果您想查看对品牌非常有效的真实Facebook广告的示例，check out this blog post。

13. Don't forget which account you're posting from.

无论您登录您的个人帐户还是bob官网官方网站公司的帐户，Facebook新闻提要基本上都一样，使页面管理员忘记他们发布的哪一个非常容易。bob全站app当您打算从业务帐户回复时，您不想从个人帐户中回复评论者，反之亦然。

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However, the truth is sometimes accidents happen. In fact, one of my colleagues accidentally posted a picture of her baby bump from HubSpot's Twitter account. While it was a harmless mistake,she wrote up a blog articleto provide businesses with the advice they need to overcome a social media slip-up.

Do This Not That On Facebook

Facebook is one of the longest-standing social media platforms that businesses rely on to reach their audiences. And it makes sense — more than a third of the people on earth use Facebook. With such a large audience watching for the latest and greatest social content to connect with, you must be certain that you put your best foot forward when publishing posts. I hope this list gives you more than enough ideas for what not to do on Facebook so you aren’t caught off guard by even the wildest faux pas.

Editor's note: This post was originally published in June 2015 and has been updated for comprehensiveness.