2022年最佳基于帐户的营销软件bob电竞官方下载

Are you in the market for your newaccount-based marketing (ABM) software？

If so, then you've come to the right place.

Account-based marketingmeans catering your message to the top decision-makers for target accounts with a blend of marketing of sales tactics — it's a strategy that targets companies, rather than individual customers.

As HubSpot's Senior Manager (Accelerated Leadership Program),Ryan Batterstates, "The beauty of using an ABM strategy is that it’s customizable to a team’s readiness and budget. Look for aCRM这样可以使特定于ABM特定工具的强大集成来自定义您的策略。”

With that in mind, let's look at account-based marketing software.

1。集线器ABM Software

HubSpot的反弹道导弹软bob电竞官方下载件允许您执行一个完全-fledged campaign right in your CRM. When using it, you can make an ideal customer profile, or ICP. This ICP will help HubSpot automatically tier prospects based on how good of a match they are to your profile.

Additionally, you can import a spreadsheet of your target accounts. This can also be done manually.

集线器's software helps you identify challenges of prospects so you can personalize specific marketing messages to attract them. You can also use Marketing Hub tools, such as ads, web pages, and social media posts, to market to your customers and make your campaign successful.

2。终点

终点is a platform that offers full-service ABM software. It helps you build account lists equipped with the data you need to personalize your strategies.

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With Terminus, you can find accounts where they are and run campaigns that target them directly. For instance, you can manage retargeting, automation, and email campaigns within the software and access performance metrics of those campaigns. Analyzing these metrics will give you a better understanding of how to better target accounts.

3。Demandbase

Users ofDemandbase'ssoftware experience ABM programs throughout the entire customer journey. The platform allows users to scale their efforts with accounts, rather than using a bunch of confusing point solutions.

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Demandbase was built with B2B marketing in mind and offers a user-friendly interface. Within the platform, you will find solutions for engagement and conversion. These help you identify potential accounts, personalize your strategy, and experiment with new ways to close deals.

4。Triblio

Triblio is an ABM platform that specializes in the growth of account pipelines. Users can leverage ads, analytics, web, and sales tools to help them execute a carefully constructed strategy to attract accounts.

Additionally, users can find out when the best time to reach an account is based on the platform's ability to analyze the web behavior of industries — all from their dashboard.

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借助该软件的一对一bob电竞官方下载帐户营销设置，您将能够针对较大的帐户，并直接从仪表板上迎合其挑战。Triblio还为ABM提供了指南 - 将其视为速成课程 - 教您如何为您的业务使用该软件。bob电竞官方下载

5。6Sense

This platform focuses on providing its users with the intent of accounts. It provides users with the capabilities needed to engage with customers. With their service, you can collect insights about an account’s challenges and market to them in a way that provides immediate impact.

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使用参与平台，您可以使用数据将销售和营销策略调整在一起。您将能够使用有关帐户提供的数据来确定策略的优先级，并根据其独特的兴趣来吸引客户。通过此设置，您可以提供一致的经验，这些体验可以随着客户的旅程而扩展。

6.Engagio

借助Engagio，B2B营销人员可以为帐户提供个性化的参与方法。这是通过将平台的工具用于销售见解，多渠道创建以及涵盖整个买家旅程的分析来完成的。

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Engagio's users are able to unify data from their accounts onto one platform, making easier and more accurate analysis possible. With that data, you can accurately align your sales and marketing strategies, highlight areas to focus on, and execute those strategies.

7.LeanData

Leandata的软件bob电竞官方下载专注于为其用户提供与帐户准确连接所需的数据。您可以使用该软件来调整营销和销售bob电竞官方下载目标，并使收入运营保持一致。

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If you want to unify the data and processes you use across your go-to-market (GTM) teams, LeanData is a great software option. You'll be able to build a GTM plan, execute it, and access performance analytics with the software.

8.边界

该平台是直观的，旨在为营销人员提供个性化基于帐户的策略所需的工具。有了Bound，您可以建立受众，创建动态内容并衡量广告系列的成功。

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Bounds让用户分析帐户的网络行为，并根据该数据构建受众群体。他们还可以选择如何使用电子邮件和复制模板等软件产品来定位这些段。bob电竞官方下载最后，用户可以查看其细分市场的性能，并根据需要调整其个性化策略，以最佳达到帐户。

9.Zymplify

如果你想找到未来的账户和nurture those leads, Zymplify lets you do that on one platform. It offers automated lead qualification tools, so you can turn prospects into customers.

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他们的基于规模的服务可让您在整个买家的整个旅程中迎合客户。自动化服务（例如需求生成，潜在的识别，销售和报告）可以为营销人员节省创建战略时的时间。

10.MadisonLogic

MadisonLogic is a platform that offers tools for ABM advertising and content syndication. With the software, you can also accelerate your accounts' customer journey, access insights about campaign performance, and offer a formatted content marketing package.

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This software lets you engage with relevant advertising content, and syndicate that content across multiple channels. That way, you can easily find new and relevant contacts. With their content marketing formats, you can engage with your contacts in a highly stylized and compelling fashion.

11。ActiveDemand

如果您在代理商工作，Activedemand是一个很好的选择。它为代理商或营销人员提供专门的服务来执行其ABM广告系列。

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ActiveDemand's software lets you engage accounts by delivering campaigns that are relevant and valuable to the challenges of prospects. It allows agencies and small businesses to execute campaigns by offering a full-service suite of tools. For instance, this software provides email marketing, content creation, reporting, and form building.

12。Vainu

Vainu是一个专注于个性化您与帐户的交互的平台。用户能够发现谁与您的内容互动以及原因，因此您可以准确地丰富这些线索。因此，如果转换是您对ABM的重要目标之一，那么这可能是一个不错的选择。

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The platform aims to help its users find ideal potential accounts, know when to reach out to them, and how to send the message that will catch their attention. It offers synchronization features, such as company contacts, build customer lists, and provides ROI analytics based on sales functions.

13。Leadiro

Leadiro是一个B2B客户数据平台，可帮助企业直接连接到公司的关键决策者。该软件使bob电竞官方下载用人口统计资料来帮助其用户识别其理想客户，并提供细分工具以将这些潜在客户组织到列表中，如下所示：

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This platform is extremely helpful for targeting because you can choose specific geographic regions in which to find prospects. If you want to generate more leads globally, this software is a good option. Leadiro also integrates with HubSpot, so customers of both can sync their data.

14。附加智能

With this service, users can target, engage, analyze, and optimize their account-based marketing campaigns. Its main focus is to provide its users with the tools to connect with high-value decision makers for B2B accounts.

AdDaptive's software lets you boost your advertising messages to the right business audiences to help you maximize ROI. It also has the capabilities to target customers, analyze advertising analytics, and optimize your future campaigns.

15。滚动

Rollworks是一种软件，bob电竞官方下载可帮助您推动需求，运行数字广告活动并自动化销售功能，例如客户外展。它的软件bob电竞官方下载基于使用机器学习和数据将目标帐户转换为客户。这可以帮助用户识别理想的客户并通过多个渠道吸引他们。

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该软件允bob电竞官方下载许您创建理想的客户资料，因此您可以开始找到关键联系人。您还可以使用该平台运行跨渠道广告系列，并通过它运行数字广告。从这些活动中，验证将分析其性能，并为您提供有关其影响的关键指标。

Batter states, "As teams increase commitment and budget to ABM, it likely makes sense to complement a CRM with more focused tools that can provide deeper sophistication in a certain category - ads targeting, company enrichment, intent data, events management."

As your business grows, so will the tools you will need for account-based marketing. So, when you're picking software, make sure it's scalable, and can grow with you.

编者注：该帖子最初于2020年5月发表，并已更新以进行全面性。