这个帖子最初出现on HubSpot's Agency Post. To read more content like this,订阅代理职位。
制作清晰,相关且值得点击的标题是您可以做的最重要的事情,以确保您花费数小时数小时的研究和写作的文章表现良好。
人们用来确定您的帖子是否值得有限的时间来确定过滤器。
您不能像事后那样对待它。
大卫·奥美(David Ogilvy)的这句话应该定义您的方法:
平均而言,许多人阅读标题是阅读身体副本的五倍。当您写下标题时,您已经花了80美分的钱。
A great headline ensures that your post is found in search results and shared on social media, meaning more people will read and benefit from your article.
有handy formulas for writing headlines, but it can also be helpful to know what words and topics perform well. This way, you not only know how to optimize your headline but also can come up witharticle ideas这将吸引和吸引您的目标受众。
Uprise.io, a content marketing tool that allows you to research and analyze top performing content in different industries, gathered data on nearly 500,000 articles published from January 1 to April 30, 2015. We've highlighted the most common keywords found in the top shared articles on Facebook, Twitter, LinkedIn, Google+, and Pinterest for each category.
最共享文章中最常见的关键字
Analytics
How-to articles and those about Google analytics and data lead the top-shared articles in the category.
烘烤
People who share on Google+ are partial to bacon, while LinkedIn users favor dark chocolate.
美丽
以图像为中心的单词,例如色板,视频,教程和照片统治着美容类别。
商业
On Pinterest, people are looking for attire suggestions, while on Twitter, people are more interested in how-to posts.
内容营销
话说这样的s way, tips, and key signal that readers in this category are looking for insider information and how-tos.
设计
Consumers of content focused on design are more likely to share articles containing the words home or house.
Fashion
插图是在此列表中的任何其他类别中都看不到的单词,因此在下一篇以时尚为中心的帖子中尝试这可能是一个有用的术语。
Education
For the education category, words such as free, watch online, and download are included in highly shared articles.
企业家
企业家想阅读 - 并且更有可能与标题中的企业家分享文章。如果您想与这些受众建立联系,请使用他们的术语来吸引他们的注意。
Marketing
Content and search terms dominate this list of terms, but infographics are more highly shared on Pinterest than other platforms. Try using a'Pin It' button在您的图形上。
Science
对于科学主题,请使用诸如大脑,聪明和未来之类的词。
Social Media
关于Facebook的帖子在每个社交网络上都表现良好,而以Twitter为中心和以Pinterest为中心的标题只有在各自平台上表现良好。
Startups
移动受试者在初创企业的世界中规定。