18 Core Company Values That Will Shape Your Culture & Inspire Your Employees

考虑一下美国运通的公司价值观之一 - “客户承诺”。bob全站app理想情况下，如果您与American Express的客户服务代表之一有积极的经验，那么您已经看到了这一值。

Alternatively, take a look at one of Google's values -- "Focus on the user and all else will follow."

任何Google搜索都会向您展示他们坚持为用户服务的目的。毫无疑问，您在Google的第一页上找到了您常见问题的大多数答案，最近，它也很可能在其自己的特色片段中分开。

Having core company values can help you ensure each of your employees, from top leadership to entry-level, are working towards the same common goal, and share a bigger purpose.

Purpose is undeniably critical for employee satisfaction. In fact, an Imperative survey of LinkedIn members found73％的针对目标成员感到满意在他们的工作中，有64％的人没有目的。

Plus, purpose doesn't just improve employee satisfaction -- it also increases your bottom line. The same Imperative survey found58% of companies with a clearly articulated and understood purposeexperienced growth of +10%, compared to just 42% of companies that don't prioritize purpose.

Ultimately, core values are critical if you want to create a long-lasting, successful, and motivating place to work.

Whether you work for a new company in need of core-value inspiration, or an older company in need of a value revamp, you're in luck -- here, we've cultivated a list of some of the best company values. Additionally, we'll examine how some companies truly honor their values.

Examples of Companies with Inspiring Core Values

1.美国运通

• 客户承诺：我们建立了对客户生活产生积极影响的关系。
• 质量: We provide outstanding products and unsurpassed service that, together, deliver premium value to our customers.
• 诚信：我们在所有行动中都坚持最高的诚信标准。
• 团队合作：我们共同努力，跨越边界，满足客户的需求并帮助我们的公司获胜。bob全站app
• Respect for People: We value our people, encourage their development and reward their performance.
• Good Citizenship: We are good citizens in the communities in which we live and work.
• A Will to Win: We exhibit a strong will to win in the marketplace and in every aspect of our business.
• Personal Accountability: We are personally accountable for delivering on our commitments.

美国运通doesn't just hit the bare minimum when it comes to polite, helpful customer service -- they go above-and-beyond to solve for their customers, even when there's no protocol in place.

例如，American Express的执行副总裁Raymond Joabar最近在《福布斯》杂志采访: "One time, a hotel café manager [an Amex merchant] alerted my team that he had accidentally sold a display cake with harmful chemicals and needed to find the customers before they ate it. Obviously, there’s no procedure for that, but our team took ownership of the problem. They gathered all the information they could from the record of charge, identified 21 Card Members who used their cards at the café during that time frame, reviewed the accounts to find the right match, and then called the Card Member in time before they served the cake at an anniversary party."

"The important point here," Joabar noted, "other than that everybody ended up safe and sound -- is that there isn’t a script for every situation, so we empower our care professionals to do what’s right for the customer. And we recognize what they do with this empowerment as well. We give awards to employees who go above and beyond to help customers and we share their stories across the company."

This anecdote exemplifies American Express employees' commitment to their customers even when it's not easy, and demonstrates the company's dedication to living by its values.

2.谷歌

• Focus on the user and all else will follow.
• It’s best to do one thing really, really well.
• Fast is better than slow.
• 网络上的民主。
• 您无需在办公桌前就需要答案。
• You can make money without doing evil.
• 总有更多信息。
• The need for information crosses all borders.
• You can be serious without a suit.
• Great just isn’t good enough.

在Google上哲学页面，他们不仅列出了他们的核心价值观 - 还提供了示例。

For instance, consider their value, "You can make money without doing evil." While many companies likely tout the benefits of integrity, Google references strategic efforts its made to avoid "evil" business, including -- "We don’t allow ads to be displayed on our results pages unless they are relevant where they are shown … We don’t accept pop–up advertising, which interferes with your ability to see the content you’ve requested ... [and] Advertising on Google is always clearly identified as a 'Sponsored Link,' so it does not compromise the integrity of our search results."

最终，如果您的公司无法列出有意，计算出的决定以将价值提前提高利润，那么核心价值就不会具有太大的权力。bob全站app

3.可口可乐

• 领导: The courage to shape a better future.
• 协作：利用集体天才。
• 诚信：要真实。
• Accountability: If it is to be, it's up to me.
• Passion: Committed in heart and mind.
• 多样性：像我们的品牌一样包容。
• 质量：我们做什么，我们做得很好。

可口可乐与公众展示了其多样性核心价值Global Diversity Missionpage, which lists the company's diversity-related efforts, such as, "[collecting employee] feedback through formal surveys and informally through their participation in our business resource groups, various diversity education programs and our Resolution Resources Program, where associates can work to resolve issues they face in our Company."

此外，可口可乐的全球多样性任务页面也举例说明了他们对问责制的承诺 - 他们公开列出了具有有关其全球员工性别和种族比率的统计数据的饼图。通过承认他们的努力和缺点，可口可乐能够表现出他们辜负自己的价值观的愿望，同时负责他们的理想与现实之间的任何不匹配。

4.Whole Foods

• We Satisfy And Delight Our Customers -- Our customers are the lifeblood of our business and our most important stakeholder. We strive to meet or exceed their expectations on every shopping experience.
• We Promote Team Member Growth And Happiness -- Our success is dependent upon the collective energy, intelligence, and contributions of all of our Team Members.
• We Care About Our Communities And The Environment -- We serve and support a local experience. The unique character of each store is a direct reflection of a community’s people, culture, and cuisine.
• We Practice Win-Win Partnerships With Our Suppliers -- We view our trade partners as allies in serving our stakeholders. We treat them with respect, fairness and integrity – expecting the same in return.

Underneath each of its values on its core value page, Whole Foods provides a link, such as, "Learn more about how we care about our communities and the environment."

最终，他们的页面展示了他们走路的能力。例如，为了体现他们对当地社区的承诺，Whole Foods创造了一个Local Producer Loan Program, in which they provide up to $25 million in low-interest loans to independent local farmers and food artisans.

Additionally, Whole Foodsprovides a listof environmentally-friendly efforts they've practiced since 1980, including "Printing and packaging using recycled paper and water- or vegetable-based, composting to decrease landfill waste, and no single-use plastic bags at checkout since 2008".

If you've ever been to a Whole Foods, you know they're serious about their efforts to reduce waste and help the local community. In fact, its part of the reason so many customers are brand loyalists -- because they support those efforts, too.

最终，良好的核心价值可以帮助观众认同并忠于您的品牌，而不是在您和竞争对手之间翻转。确保长期成功andlong-term employee retention, it's critical you create -- and live by -- certain non-negotiable company values.