什么是内容智能？

All marketers want a content marketing strategy that helps them generate influence and a large audience. Case in point — “how to develop a content marketing strategy” was the搜索最多的第五question about content marketing in 2020.

Unfortunately, no concrete formula will help you generate incredible content with consistent results, yet it is essential to create incredible content with consistent results. Competitive intelligence poses a solution to this issue, yet only23％营销人员在其内容创建策略中利用它。

在这篇文章中，发现什么是内容智能，以及它将给营销人员带来的好处，将其作为创建自己的内容营销策略的工具。

It is essentially a GPS that leads you to a high-quality content strategy that drives leads, conversions, and revenue. You don’t have to guess what will be of interest to your audience because the data shows you what performs well with your audience based on market and competitor analysis.

内容智能为什么很重要？

Many marketers use content marketing to communicate with their audiences and draw them in, and content intelligence helps them do so effectively. Some additional benefits include:

• 对您的目标受众产生深刻的了解以及根据竞争对手数据和分析所享受的内容类型。
• Data from market research helps you create content that is entirely centered around your users and what they enjoy.
• Gain insight into various content types and how they should be created, like video content intelligence that lets you know actions within videos that drive results.
• AI analyzes content for style, tone of voice, and other important metrics to eliminate guesswork and the trial and error that often goes into creating content.
• 能够根据竞争对手的历史表现来预测内容的有效性。
• 通过high-qual产生权威在你的利基ity, informative content that helps you get more visitors, increase conversion rates, and gain visibility in search results.

内容情报软件bob电竞官方下载

尽管可以自己进行竞争情报，但软件可以自动化该过程并迅速生成结果。bob电竞官方下载让我们介绍一些可以在过程中利用的高质量工具。

1。BuzzSumo

Buzzsumo使用研究和发现的策略来获取有关市场和行业竞争对手创建的内容的见解，以帮助您了解与受众群体最佳表现。

该工具分析了各种社交媒体供稿和Web内容，为您提供病毒趋势，以利用您应该考虑覆盖的与业务相关的内容以及开始创建时使用的目标关键字。

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2。结合

结合uses StoryBook™, its proprietary technology, to analyze and predict the content that will have the most significant impact on your business. This data will then help you create a content strategy that aligns with your audience interest — SEO, voice and tone, and your brand guidelines are all considered in every recommendation. Then, when you create your content, you’ll get analytics to show what performs and drives ROI to further focus your efforts.

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3。库拉塔

库拉塔’s self-learning engine helps you discover the best performing content and understand why audiences like it and how you can create your own top-performing content. You’ll also get SEO assistance to help you curate your content and share it in the most relevant and impactful channels.

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4。Crayon

Crayon的软件bob电竞官方下载为您提供竞争性智能，可帮助您使用可行的见解来创建高质量的内容策略。您将了解对竞争对手有效的方法，从社交渠道到审查网站，并发现最佳的关键消息传递，您可以适应您的内容策略。

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给你

The content strategy you choose to create should depend entirely upon your business needs, but it can become even stronger if it’s made using content intelligence tools. Pick a software option that’s right for you, and begin generating your influence.