6 Steps to Reduce Your Bounce Rate [+ Platform-Specific Tips]

您的网站跳出率是一个指标，指示降落在您的网页之一，然后在网站上单击其他任何地方的人的百分比 - 换句话说，是单页访问者。

您的网站有多粘？If visitors bounce, it suggests they either didn't find what they were looking for, or the page wasn't user-friendly. A high bounce rate also means visitors aren’t looking for more content on your site, clicking on your calls-to-action, or converting into contacts.

对于入站营销人员来说，他们的主要目标是吸引和将网站访问者转变为销售团队高素质的潜在客户，这是可怕的东西。因此，让我们了解如何降低跳出率。

改善您的跳线率信息图

Fortunately,QuickSprout创建了一个很棒的信息图，可以解释为什么跳出率如此重要，突出显示基准行业的跳出率平均值，并确定您可以做出的各种更改，以帮助降低网站的跳出率。一探究竟！

如果您想帮助即将从您的网站反弹的访客转换，尝试使用HubSpot的免费铅捕获工具铅流通过触发的相关优惠创建呼吁行动出口意图.

Bounce Rate Benchmarks

Having a benchmark is so valuable when trying to understand where you stand against competitors in your industry.

在下面查找有关跳出率的大约2021个关键统计数据。

1.设定现实期望。

When it comes to your bounce rate, it’s important to set the right expectations. As mentioned in the infographic, look at your historical data as a baseline for how your website has performed in the past.

然后，将其与您的行业和平台的平均值进行比较。

Let’s say your company is a B2B brand with an average bounce rate of 56%. As seen in the previous section, the average bounce rate across industries is 47%, so you might say yours is really high.

但是，数据还表明，B2B行业的跳出率要高得多，为75％。因此，占56％的公司实际上做得很好bob全站app。虽然这并不意味着您应该停止降低跳出率的努力，但重要的是要知道如何与基准相抵触。

在这种情况下，只有与自己竞争，是时候依靠历史数据来指导您的策略了。

2. Attract the right visitors.

在杂货店里想象自己。您正在寻找一个特定的物品，然后走过过道。您环顾四周，找不到它。所以你会怎么做？离开过道并寻求帮助，或者尝试下一个。

Think of your website as an aisle at the store. If your content doesn’t match the visitors you’re attracting, they’ll quickly leave.

So, how do you make sure you’re attracting the right visitors?

• 创建多个landing pages带有独特的内容和关键词适合您的不同买方角色.
• 保持品牌条款的最高排名。
• 写有吸引力，有用元描述用于搜索引擎用户。
• 改善针对在线广告活动的目标。

3.优先考虑用户体验。

In this day and age, no one has the patience to navigate through a difficult website. You only have a few seconds to make a good impression and present a website that users enjoy being on.

To do so, follow these steps:

• Make your text readable through sensible organization and the use of larger fonts, bulleted lists, white space, good color contrast, and large headlines.
• 使用良好的响应迅速的布局这允许在所有平台和浏览器上快速轻松导航。
• 不要让广告分散您的内容：将静态广告放在侧面，避免弹出和自加载的多媒体广告。

4.加快页面加载时间。

页面速度是网站访问者离开网站的主要原因之一。实际上，Google reportedin 2017 that when a page load time goes up to 10 seconds, the bounce rate on mobile goes up 123%.

Think about it: When was the last time you waited over a minute for a page to load? Most users’ first instinct is to exit and find another website to meet their needs.

几个因素可以导致一个缓慢的网站：

• Image size

• 自加载多媒体内容。
• 站点服务器

理想的页面加载时间为两秒钟或更短。确保你test your page speedregularly to ensure it falls within that timeframe.

5.生产高质量的内容。

Content can make or break your website visitor’s experience.

Your content should be:

• Engaging- 您的内容是否会让您的访问者继续阅读？
• 清除– Is your content easy to understand and digest?
• 相关的- 它可以回答您的网站访问者问的问题吗？还是ClickBait（一个很大的禁忌）？

如果您不确定如何回答这些问题，请进行客观的第三方评论您的内容。您还应该考虑雇用一位专家生产高质量内容的撰稿人。

6. Monitor, test, and optimize.

您对网站的每次更改都会影响您的跳出率。从放置广告到页面上的内容。

考虑到这一点，您必须密切监视您的网站以评估流量更改。如果您注意到跳出率的上升和访问者的下降，请运行A/B测试以确定哪些页面元素可能会影响您的流量。

确定问题后，优化您的页面。

在跳出率方面，总有改进的余地。使用优化工具（在下一部分中详细介绍）来确定降低反弹的机会。

想开始优化吗？利用this checklist to maximize your website’s performance.

How to Decrease your Bounce Rate on Shopify

当你run an ecommerce business,monitoring your bounce rate is a priority, as an increase can drastically impact revenue.

首先，您可以采取降低跳出率your Shopify website是为了确保您的搜索活动与您的着陆页保持一致。这意味着要确保您的目标与您在目标页面上提供的内容保持一致。

此外，应通过遵循最佳实践（例如Clear CTA，无导航栏）对您的登录页面进行优化，以进行转换。

The next step is to add credibility to your page. You can do so by displaying customer reviews and testimonials as social proof. You can also add trust badges on your website to indicate you’re a reputable company.

To further improve your page’s performance, add a live chat feature to assist website visitors as they shop. You may learn valuable insights from these interactions that help you optimize your page.

最后，投资于这样的工具Optimizely,hotjar,Unbounce， 和疯狂的鸡蛋更好地了解访问者在网站上的行为，并确定改进的领域。

How to Decrease Bounce Rate of Your Blog

Reducing your blog’s bounce rate is all about following tried-and-true formulas:

• 具有清晰的结构和页面层次结构– Using headers and subheaders help visitors (and search engines) understand what information is on the page and how it is organized.
• 使用高质量的媒体– Photos, gifs, illustrations, and videos are great for breaking up long sections of text as well as diversifying your information delivery method.
• 使您的内容无错误- 当用户看到一个错误的页面时，它可以使他们质疑品牌的信誉，并导致他们退出页面。
• Include a clear呼吁采取行动- 为您的网站访问者提供明确的下一步，将帮助他们朝您想要的方向前进。要他们阅读其他文章吗？在您的帖子中超链接它们。要他们下载要约吗？在帖子中包括CTA。

How to Decrease Email Bounce Rates

Email bounce rates are defined differently than bounce rates on other channels.

Anemail bounce rate是指未交付给订户列表的电子邮件数量。跳出率有两种类型：硬和软。前者是指在后者指的是临时问题时无法发送电子邮件的永久原因。

For instance, say you have 100 email subscribers. You send an email blast and 98% of them receive your email. Your email bounce rate, in this case, would be 2%.

根据活动监视器。但是，此数字可能因提供商而略有不同。

弹跳率在0到2％之间是正常的。除此之外，您还希望更深入地看。

Here are some ways to reduce your email bounce rate:

• 使用双重选择– Sending a confirmation email to a recipient with a CTA to subscribe will ensure the submitted email is correct and working properly.
• 定期清理您的订户列表——删除不活跃用户是另一种方式verify that your email addresses on file work are healthy and active.
• Invest in a信誉良好的电子邮件提供商- 在电子邮件营销方面，免费发件人平台不会削减它。这意味着将您的Gmail，Hotmail或Yahoo占个人用途，并研究HubSpot,MailChimp,SendinBlue， 和更多。

设计一个低点率的网站

拥有跳出率的网站需要持续的监视和维护。

通过确保您的内容与访问者的需求保持一致，您的内容易于导航，并且您的转换元素很明确，您可以保持较低的跳出率。

准备开始优化您的网站了吗？利用this checklist作为您的向导。它包括改善网站性能（包括SEO和安全性）所需的一切。

Editor's Note: This post was originally published in July 2014 and has been updated for comprehensiveness.